This is huge news for Cruelty-Free campaigners like myself – and, if followed through, will make serious waves in the beauty industry.
The regulation stipulates that from 11 March, any brand wishing to sell in the EU must not animal test anywhere in the world.
As many of you may know (read my previous post), currently brands that sell in China are required by law to test their products on animals first.
In theory, these amendments will mean that brands will have to choose between the European and Chinese markets.
This not only puts pressure on most of the big beauty houses, but also on China to change their laws if they want to continue to stock these household name brands.
What do you think? About time, or too good to be true?
Read Cruelty-Free International’s full report here.