Scientists are getting to the bottom of the itch…


The all consuming urge to itch is easily recognisable to an eczema or urticaria sufferer, and as they well know – scratching an itch always makes it worse! Scientists in Washington are claiming to have worked out why. Doctor Zhou-Feng Chen, director of Washington University’s Centre for the (wonderfully named) “Study of Itch”, has found that […]

Are Phthalates the new Parabens?


Phthalates have been getting some bad press recently – thanks to the discovery of them in loom band charms and a new study linking them to high levels of asthma in children. What are Phthalates? Phthalates, (pronounced thah-lates) are plasticizers most commonly used to soften plastics and make them bendy. Phthalates are found in a […]

Pai in Paris!

eiffel tower

If you follow us on Instagram or Twitter you may have noticed we were in Paris last week for a very exciting launch at our gorgeous new stockist, Oh My Cream! Oh My Cream! is a super chic store in the 6th arrondissement. Home to a carefully cultivated collection of insider favourites and organic hero brands, […]

Pai launch in Whole Foods Canada!


I’ve had to keep quiet about this one for a while, but I’m thrilled to share that Pai is now available in Whole Foods Canada! We’ve begun rolling out across Ontario and expect to be available in most stores by the end of 2015. This Saturday, we’re celebrating our launch in the beautiful store in Oakville, Ontario […]

Pai facials launch at Sheen Falls Lodge!


I’m so excited to announce that our award-winning facials have found a new home in the beautiful Sheen Falls Lodge in Ireland. Sheen Falls Lodge is our first hotel spa partner in Ireland and we couldn’t be more thrilled. Nestled in a 300-acre estate and surrounded by cascading waterfalls, the five-star hotel is an unrivalled spot of natural […]

Pai hosts Organic Beauty Week at Whole Foods

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The Soil Association’s Organic Beauty Week gets underway next week, and we’ve got a whole host of exciting events lined up to celebrate it! We’ve teamed up with Whole Foods Kensington to host the ultimate celebration of organic beauty which will leave you glowing from the inside out. We’re bringing together the crème de la crème of […]

Organic really is better!

Organic market fruits and vegetables

A new study came out recently revealing what I’ve always figured. That organically grown crops are better for you – not so surprising! The Newcastle University study is the most up-to-date and extensive investigation into the nutrient content of organic crops, in comparison to non-organic crops, collating results of more studies than ever before. The […]

Time to scrub out plastic from our beauty products

Exfoliating Gel

The ongoing debate around plastic micro-beads came to a head last week, with Illinois becoming the first US state to ban their use in skincare products with Ohio, California and New York looking like they’ll be following suit. Micro-beads aren’t just a US problem but a global one – environmental groups across Europe have been […]

Pai launches at Shen Beauty in New York!


New Yorkers, I have amazing news for you – Pai has just landed its first Big Apple store! The gorgeous Shen Beauty in Cobble Hill is a treasure trove of cult beauty brands, founded and curated by former beauty writer Julia Stringer and former stylist Jessica Richards. Shen specialises in natural and organics, so alongside Pai […]

Pai used on the set of Angelina Jolie’s Maleficent!


Along with most of the Pai office, I’m really looking forward to seeing Maleficent over the weekend. Disney films aren’t usually my bag, but the stills of the gorgeous Angelina Jolie looking so menacing and magical have drawn me in! I’ll get even more of a thrill seeing the film as I know that Pai […]