ASA bans another celebrity L’Oreal ad

Rachel Weisz

L’Oreal have found themselves in hot water yet again today over their recent advertising campaign starring Rachel Weisz. The Advertising Standards Agency concluded that the effects of Revitalift Repair 10 had been ‘misleadingly exaggerated’ through digital enhancement. While many would argue Rachel Weisz needs absolutely no retouching, the ASA deemed L’Oreal had adjusted her appearance [...]

EU plans to ban (some) Parabens in cosmetics

EU ban parabens

A little late reporting this one but I thought it was such a huge step for the cosmetic industry that I couldn’t miss it out all together. Last month Cosmetics Business broke the news (Brussels plots restrictions on parabens in cosmetics, 12-Dec-2011)  that the European Commission is planning to ban the use of certain parabens [...]

Winter ages eyes by up to FIVE years

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A new study claims Winter ages a woman’s eyes by four years and eight months, the Daily Mail reports today. After studying the eyes of 5000 women throughout the seasons, researchers found that bags were significantly puffier and darker in the Winter months. This is apparently due to the fact that less sunlight means paler [...]

Why Cold Pressed isn’t always Best – Meet the Super Oils!

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For many years Cold Pressing has been the most common way to extract organic oils, and you’ll often hear brands singing its praises. What is Cold Pressing? Cold Pressed oil is obtained through pressing and grinding fruit or seeds with the use of stainless steel presses. The raw plant material is placed between horizontal plates [...]

Fruit-extract pill claims to prevent grey hair

Helen Mirren embraces her greys

Imagine if the key to bright, youthful, glossy hair was as easy as popping a pill with breakfast. Well, according to Metro.co.uk, soon it will be, and the striking effects will last long into old age too. Scientists at L’Oreal’s sprawling HQ have reportedly been developing the “wonder” pill for over a decade, and plan [...]

Skin Nectar: Anti-aging properties of honey create beauty industry buzz

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I spotted a really interesting article in the Daily Mail today – it’s about one of my favourite organic actives so I thought I’d share! After selling thousands of jars within days of its launch in LA, a new brand of honey has made its way onto the British High Street. Harvested from the Chilean [...]

Know your Organic Certification Standards

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Organic September is here and brings with it a raft of fabulous opportunities to delve deeper into the green world of natural & organics. While I’m forever extolling the importance of buying certified organic skin care products (read my previous post to find out why), I haven’t really discussed the differences between the main organic [...]

Industry body reveals beauty brands do not live up to ‘natural claims’

Organic Monitor

Organic Monitor, the research body that specialises in the organics industry, has this month released a report assessing the truth behind ‘natural’ and ‘organic’ cosmetics claims. What natural and organic brands are making the grade? looks at the growing trend for ‘natural’ products, and the influx of big beauty brands trying to cheat their way [...]

L’Oreal ads banned for ‘misleading’ airbrushing

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News emerged this week that mega-buck beauty campaigns starring Julia Roberts and Christy Turlington are to be banned in the UK. After receiving a flood of complaints, the Advertising Standards Authority (ASA) has deemed the excessive airbrushing in the Lancome and Maybelline ads ‘misleading’. The L’Oreal-owned brands defended their cover ups by claiming that eliminating [...]

Vegetable oils vs. Esterified oils: Which are better for the skin?

Esterified Oils

As you know, all of Pai’s lovely certified organic creams are made from only the purest plant extracts and absolutely no chemical nasties or irritants. But, that’s not the only reason we’re so proud of them. Pai is also one of the few skincare companies, mainstream or organic, to not use Esterified oils. Instead, we [...]