Vitamin D could help treat Asthma

Lab

I was really interested to read the findings of a recent King’s College study into the positive effects of Vitamin D on Asthma patients published on BBC News today. The study, funded by Asthma UK, found that Vitamin D can reduce asthma symptoms, particularly in patients resistant to typical steroid treatments. Scientists examined IL-17A, a chemical [...]

Government launch Body Confidence campaign

ASA

By now regular readers of the blog will know all about Pai’s Age Confidence campaign, and our bid to present you with an alternative, affirmative approach to ageing. For me, Age Confidence is simply the belief that beauty has no age limit. I want to question the aspiration for “eternal youth” that typically dominates the [...]

Join the Age Confidence revolution!

More beautiful

Here at Pai our mission has always been to help those with sensitive skin regain skin confidence. This Spring, we’re widening our focus – turning our attention to all the women out there lacking in age confidence, and helping each one of you embrace your true beauty at every age. How you feel about your [...]

Let’s get Pai winning a Cosmo award!

Cosmo Beauty Awards

If you love Pai, tell Cosmo! One of our favourite mags Cosmopolitan has opened nominations for its annual beauty awards. If you think Pai would be a worthy winner, I’d absolutely love it if you could spare 30 seconds to nominate us in any relevant skincare category – you could even win yourself a Bag [...]

What is my skin type? A 21st century update

Stylist

At Pai HQ, Wednesday’s are Stylist days – and last week we spotted a really interesting article about modern day skin types I wanted to share. In “A new way of looking at your skin”, Anita Bhagwandas writes that the common skin type categories we still use today (think dry, oily,combination) were actually originally defined [...]

The Aloe Vera Cheat – How to increase your organic percentage in an instant

shutterstock_50606605

How do companies make 90% organic product claims with just 0.5% organic ingredients?  The answer is Aloe Vera. I’m writing with my “formulator” rather than “beauty” head on today – but the Aloe Vera Cheat is one I’ve been noticing a lot recently. Aloe Vera has become an incredibly common ingredient in natural skincare – but [...]

New research on the health risks of Phthalates

shutterstock_103290758

There’s been quite a bit of controversy regarding the safety of Phthalates for a while, but this week a landmark study by the World Health Organisation has linked them to a host of serious health concerns. To recap – Phthalates are a synthetic chemical commonly found in cosmetics and many other household items, notably those [...]

Animal Testing update: New EU legislation

Cruelty Free International

Late last week it was announced that as of 11 March 2013, the import and sale of cosmetics tested on animals will be banned in the EU. This is huge news for Cruelty-Free campaigners like myself – and, if followed through, will make serious waves in the beauty industry. The regulation stipulates that from 11 [...]

Top 10 Who’s Who in Natural Beauty

Top10

I spent this Tuesday evening at the organic treasure trove that is Whole Foods Market, Kensington, to celebrate the launch of this year’s Natural Beauty Yearbook. The fabulous event also saw the announcement of the annual Top 25 Who’s Who in Natural Beauty hotlist – a countdown of the key personalities in the industry. After landing [...]

Extreme Beauty: Would you have a Placenta Facial?

Victoria Beckham Placenta Facial

Yes you read correctly, a Placenta Facial – according to this Sunday’s STYLE magazine they’re all the rage! The process, which involves first traumatising the skin with micro-dermabrasion or chemical-peel treatments and then topically applying sterile placental extract, is said to be popular with the likes of Victoria Beckham and Simon Cowell. The result, says [...]