Sirtuins – what you need to know


Everyone’s talking about sirtuins (and some of us at Pai HQ have even bought books about them), but what are they? Hailed as the body’s secret weapon against inflammation and weight gain, new research has shown that these microscopic proteins can also help to prevent cell damage, regulate our metabolism – and even prolong life. […]

New & improved Echium & Macadamia Replenishing Day Cream

All of our newsletter subscribers will have seen last week’s big reveal of our brand new Moisturiser bottles! While three out of four Moisturisers are exactly the same formulas in bigger and better bottles, our Echium & Macadamia Replenishing Day Cream has had a little more than a facelift… The new and improved formula is […]

‘Five A Day’ Focus: Oil & pH Balance


Achieving skin balance is key to taking control of problem skin. Skin balance refers to an even pH and oil production, and is affected by products, diet, stress and lifestyle. Unbalanced skin experiences oiliness, dryness, breakouts and reactions, whilst balanced skin is calm, clear and comfortable – here’s how to achieve it: Give your skin […]

What are dark circles & how can you get rid of them?

What are Dark Circles?

For a long time we weren’t quite sure why dark circles occurred, with potential causes ranging from smoking, a lack of Vitamin K, a lack of iron (anaemia) and lack of sleep. While all these and more (including allergies, age and menstruation) may well ring true, dermatologists now think that dark circles arise as a […]

What exactly are wrinkles and can you do anything to prevent them?

What are wrinkles?

While I happen to think the signs of ageing are not as devilish as the beauty industry would have you believe – it’s no secret that most women would prefer to be without wrinkles for as long as they can. But what exactly are these little lines? Without getting too sciencey, the skin is made […]

ASA bans another celebrity L’Oreal ad

Rachel Weisz

L’Oreal have found themselves in hot water yet again today over their recent advertising campaign starring Rachel Weisz. The Advertising Standards Agency concluded that the effects of Revitalift Repair 10 had been ‘misleadingly exaggerated’ through digital enhancement. While many would argue Rachel Weisz needs absolutely no retouching, the ASA deemed L’Oreal had adjusted her appearance […]

Winter ages eyes by up to FIVE years

under eyes bags

A new study claims Winter ages a woman’s eyes by four years and eight months, the Daily Mail reports today. After studying the eyes of 5000 women throughout the seasons, researchers found that bags were significantly puffier and darker in the Winter months. This is apparently due to the fact that less sunlight means paler […]

Fruit-extract pill claims to prevent grey hair

Helen Mirren embraces her greys

Imagine if the key to bright, youthful, glossy hair was as easy as popping a pill with breakfast. Well, according to, soon it will be, and the striking effects will last long into old age too. Scientists at L’Oreal’s sprawling HQ have reportedly been developing the “wonder” pill for over a decade, and plan […]

Skin Nectar: Rejuvenating properties of honey create beauty industry buzz


I spotted a really interesting article in the Daily Mail today – it’s about one of my favourite organic actives so I thought I’d share! After selling thousands of jars within days of its launch in LA, a new brand of honey has made its way onto the British High Street. Harvested from the Chilean […]

Rosehip BioRegenerate oil named ‘Ultimate Anti-Ager’ by Red Magazine!

Red Magazine October 2011

By now lots of you will have seen Pai’s multi-tasking Rosehip BioRegenerate oil star in Red Magazine’s October issue. In it, beauty guru Kim Parker takes a closer look at 2011’s biggest beauty must-have – the oil. While creams are great for hydration, oils provide concentrated sources of active ingredients that target your skin’s specific […]

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