‘Misleading’ Sanex Zero% shower gel ad banned

Sanex-Zero

I’m sure many of you will have seen the Sanex Zero% television advertisement – you know the one where naked women are smearing luminous substances onto their bodies before applying a lovely ‘natural’ looking gel to their skin? The voiceover says, ‘We put so many different chemical ingredients onto our skin.’ ‘New Sanex Zero% contains [...]

How to Read a Cosmetic Ingredients List

Ingredients List

With faux-organic beauty products taking over our shop shelves, learning how to spot a true organic beauty from a chemical imposter has never been more important. The key is in cracking their ingredients list, a feat often easier said than done. These lists can be difficult to decipher – what with the rolling microscopic text, [...]

Sunscreens: The hidden dangers

I get a lot of enquiries about sun-
screens. It is difficult to create an 
SPF (sun protection factor) cream
 without the use of chemicals. As a
 general rule the higher the SPF the 
more chemicals used. A lot of the UVA/B chemical filters used
 in sunscreens are not only harsh skin 
irritants but some, like [...]

What is Sodium Hydroxymethylglycinate?

Sodium Hydroxymethylglycinate

Sodium Hydroxymethylglycinate (rolls off the tongue doesn’t it?!) is a chemical preservative commonly found in “natural” cosmetics which helps prevent bacterial or fungal growth. A lot of customers have been turning to Pai as a result of severe reactions to this ingredient in other products, so I thought I’d put together a bit more information [...]

The Chemical Preservatives used by “Organic” Beauty Brands

Do your "organic" products contain hidden chemicals?

Unfortunately when it comes to beauty products, “organic” doesn’t always mean chemical-free. Pardon my rant in advance(!), but I’m always frustrated when I come across a beauty product that is marketed as “organic” or “natural”, yet contains a host of synthetic chemical preservatives. Cream based products contain water, and so need to be properly preserved [...]