The Soil Association speaks out against organic imposters


Yesterday’s article in the Daily Mail names and shames Boots and Nivea for making false organic claims. Reporting on recent research done by the UK Soil Association, they examined products from a number of beauty brands making organic claims and found many to contain synthetic ingredients such as methylisothiazolinone (a particularly nasty preservative). There are […]

‘Misleading’ Sanex Zero% shower gel ad banned


I’m sure many of you will have seen the Sanex Zero% television advertisement – you know the one where naked women are smearing luminous substances onto their bodies before applying a lovely ‘natural’ looking gel to their skin? The voiceover says, ‘We put so many different chemical ingredients onto our skin.’ ‘New Sanex Zero% contains […]

Know your Organic Certification Standards


Organic September is here and brings with it a raft of fabulous opportunities to delve deeper into the green world of natural & organics. While I’m forever extolling the importance of buying certified organic skin care products (read my previous post to find out why), I haven’t really discussed the differences between the main organic […]

Daily Mail talks Organics and Rosacea

Daily Mail

The Daily Mail has been talking Pai’s language this week with two features on subjects very close to our heart. Alice Hart-Davies began the week with her exposé piece entitled ‘The organic myth: The label says organic but how ‘natural’ are the products you’re forking out for?’ The article points out that while in the […]

Industry body reveals beauty brands do not live up to ‘natural claims’

Organic Monitor

Organic Monitor, the research body that specialises in the organics industry, has this month released a report assessing the truth behind ‘natural’ and ‘organic’ cosmetics claims. What natural and organic brands are making the grade? looks at the growing trend for ‘natural’ products, and the influx of big beauty brands trying to cheat their way […]

The Dirty Dozen: 12 fruits & veg to buy organic.

dirty dozen

This week is National Vegetarian Week, the UK’s annual campaign to promote the benefits of a meat-free, vegetarian lifestyle. I’m forever blabbing on about the wonders of a diet rich in fruit and vegetables on the skin. Strawberries, broccoli and red pepper for example are excellent sources of Vitamin C, which encourages collagen production. Collagen […]

Are your beauty products truly organic?


The world of organics has come on leaps and bounds in the past 10 years. Unsophisticated balm-based formulations and ‘earthy’ packaging is gradually making way for high performance formulations with proven skin benefits and premium presentation. Unfortunately, the growing consumer demand for natural beauty products has led to a number of brands falsely labelling their […]

What is Sodium Hydroxymethylglycinate?

Sodium Hydroxymethylglycinate

Sodium Hydroxymethylglycinate (rolls off the tongue doesn’t it?!) is a chemical preservative commonly found in “natural” cosmetics which helps prevent bacterial or fungal growth. A lot of customers have been turning to Pai as a result of severe reactions to this ingredient in other products, so I thought I’d put together a bit more information […]

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