The Aloe Vera Cheat – How to increase your organic percentage in an instant

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How do companies make 90% organic product claims with just 0.5% organic ingredients?  The answer is Aloe Vera. I’m writing with my “formulator” rather than “beauty” head on today – but the Aloe Vera Cheat is one I’ve been noticing a lot recently. Aloe Vera has become an incredibly common ingredient in natural skincare – but [...]

Boots brand banned over misleading organic labelling

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Saw some interesting news over on Your Beauty Industry blog yesterday regarding the latest brand to be slapped on the wrist by the Advertising Standards Agency. Boots brand Little Me Organics has had an advertisement banned after the ASA held up a single complaint that said “claims that the product was ‘organic’ were misleading because they [...]

Animal testing and a roadmap to China? No thanks.

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Over the past week you may have seen articles in the Daily Mail, METRO and The Independent exposing the big beauty brands giving up their Leaping Bunny Cruelty Free accreditation to enter the lucrative Chinese market. The current situation in China is this – all cosmetic imports into the Chinese market have to be tested on [...]

Is your skincare Genetically Modified?

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We love how ingredients savvy Pai customers are – and one question we’re often asked is whether Pai products contains any Genetically Modified extracts. While we’re all very familiar with the concept of GM foods, it’s a process that’s rarely connected with the beauty industry. However there are various cosmetic ingredients that can come from [...]

‘Misleading’ Sanex Zero% shower gel ad banned

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I’m sure many of you will have seen the Sanex Zero% television advertisement – you know the one where naked women are smearing luminous substances onto their bodies before applying a lovely ‘natural’ looking gel to their skin? The voiceover says, ‘We put so many different chemical ingredients onto our skin.’ ‘New Sanex Zero% contains [...]

Know your Organic Certification Standards

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Organic September is here and brings with it a raft of fabulous opportunities to delve deeper into the green world of natural & organics. While I’m forever extolling the importance of buying certified organic skin care products (read my previous post to find out why), I haven’t really discussed the differences between the main organic [...]

‘Parfum’: the sweet-smelling disguise that hides a multitude of sins

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Last week’s ‘How to Read a Cosmetics Ingredients List’ post briefly touched on Parfum, but as many of you sensitive-skinned beauties will know it’s not an ingredient to gloss over. ‘Parfum’ is a bridging term for the countless cosmetic ingredients that ostensibly contribute to a product’s unique scent. While these ingredients may include essential oils [...]

How to Read a Cosmetic Ingredients List

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With faux-organic beauty products taking over our shop shelves, learning how to spot a true organic beauty from a chemical imposter has never been more important. The key is in cracking their ingredients list, a feat often easier said than done. These lists can be difficult to decipher – what with the rolling microscopic text, [...]

Daily Mail talks Organics and Rosacea

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The Daily Mail has been talking Pai’s language this week with two features on subjects very close to our heart. Alice Hart-Davies began the week with her exposé piece entitled ‘The organic myth: The label says organic but how ‘natural’ are the products you’re forking out for?’ The article points out that while in the [...]

Industry body reveals beauty brands do not live up to ‘natural claims’

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Organic Monitor, the research body that specialises in the organics industry, has this month released a report assessing the truth behind ‘natural’ and ‘organic’ cosmetics claims. What natural and organic brands are making the grade? looks at the growing trend for ‘natural’ products, and the influx of big beauty brands trying to cheat their way [...]