What are free radicals?


Like antioxidants and peptides, free radicals have become something of a beauty industry buzzword. In reality, they are nothing new. Scientists and skincare professionals have been working hard to control and eradicate free radical damage since the 1950s – it’s just that the latest advances are only just starting to hit the mainstream. We thought […]

New & improved Echium & Macadamia Replenishing Day Cream

All of our newsletter subscribers will have seen last week’s big reveal of our brand new Moisturiser bottles! While three out of four Moisturisers are exactly the same formulas in bigger and better bottles, our Echium & Macadamia Replenishing Day Cream has had a little more than a facelift… The new and improved formula is […]

Which Chamomile extract is best for the skin?


Famed for its soothing properties, Chamomile is one of the most popular cosmetic ingredients for sensitive skin. But not all chamomiles are created equal; are you using the most effective extract? A bit of background Chamomile is named after the Greek words chamos (‘ground’) and milos (‘apple’), so can be thought of as a ground […]

My top ten ingredients to avoid


We all know ingredient lists can be bamboozling, especially for sensitive skin sufferers trying to identify their triggers (here’s my previous tips on ‘How to read a cosmetic ingredients list’). Time-poor customers always ask, ‘if there was one ingredient I should avoid what would it be?’ This is enormously difficult to answer as it depends […]

Make-up Tips for over 50s


As part of our Age Confidence campaign, I was lucky enough to catch up with internationally renowned make-up artist, Debbie Gallagher, and quiz her on her top make-up tips for looking fabulous over fifty. As well as photo shoots for ID, Cosmopolitan, Glamour and InStyle, Debbie has also worked with big names like, Jessie J, […]

Skin Confidence ‘Five a Day’

Natural beauty

As regular readers will know – for me, truly radiant skin is about more than just great products. The key lies in embracing a ‘healthy skin’ lifestyle – that takes all determining factors behind skin health into account. I’ve broken these down into five simple categories. If your skin is ever playing up then it […]

The Aloe Vera Cheat – How to increase your organic percentage in an instant


How do companies make 90% organic product claims with just 0.5% organic ingredients?  The answer is Aloe Vera. I’m writing with my “formulator” rather than “beauty” head on today – but the Aloe Vera Cheat is one I’ve been noticing a lot recently. Aloe Vera has become an incredibly common ingredient in natural skincare – but […]

Winter SOS – Solutions to your Skin Problems

Winter Skin SOS

Our skin changes with each season, but in Winter more often that not it’s for the worse. Cold weather, central heating and a poorer diet than normal (comfort eating!) distress the skin, sending it into a state of SOS. If your skin’s crying out for help, here are my top tips for beating Winter’s most […]

Seasonal skincare swaps

Holiday concept

As with all things in nature, our skin changes with the seasons. Varying temperatures, moisture levels and sun exposure all have to be adapted to and supported by our skincare products. Failure to listen to your skin’s ever-changing needs can throw the skin out of balance, causing increased sensitivity, dryness or breakouts. We’re not talking […]

Is your skincare Genetically Modified?

GM Crop

We love how ingredients savvy Pai customers are – and one question we’re often asked is whether Pai products contains any Genetically Modified extracts. While we’re all very familiar with the concept of GM foods, it’s a process that’s rarely connected with the beauty industry. However there are various cosmetic ingredients that can come from […]

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