How do these Masks fit into my Pai regime?

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If you think of your daily skincare regime as a good diet, then Masks would be your super smoothies or extra supplements – feeding skin any essential nutrients it may be lacking. Knowing how different everyone’s skin can be, we’ve created two skincare solutions that will slot into your existing routine easily, whilst also delivering […]

New/ Try-Me Samples with every order


I know how important it is to try products before you buy, especially if you have difficult skin. Which is why we offer our Try-Me Sample service. This weekend only, every Pai order comes complete with FIVE complimentary Samples of products you may not have tried before. These will be carefully selected to match your skin type, based […]

Sensitive Skin? Lucky you!

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As lots of you will already know – October has seen the kick off of our Sensitive Skin? Lucky You campaign, which is all about helping people with sensitive skin rediscover their skin confidence. If you’re based in London, you might be seeing more of us than usual… We have a gorgeous window installation up […]

The Guardian love Pai’s Camellia & Rose Gentle Hydrating Cleanser!

Sali Hughes: digital perms

Our Camellia & Rose Gentle Hydrating Cleanser is having a serious moment this spring – winning two awards in the past month as well as a lot of love from one of our favourite beauty editors, Sali Hughes. The Guardian’s resident beauty guru picked our bestselling Cleanser as one of her top-picks for sensitive skin […]

“The Cleanser that does it all”, Laura’s Cleanser Challenge


We’re six days in to our Say No To Squeaky Clean campaign and so many of you have already taken part in our Cleanser Challenge! If you’re stuck in a skincare rut or don’t think your current Cleansing regime’s working for you, join in and try our Camellia & Rose Gentle Hydrating Cleanser for one […]

New & improved Echium & Macadamia Replenishing Day Cream

All of our newsletter subscribers will have seen last week’s big reveal of our brand new Moisturiser bottles! While three out of four Moisturisers are exactly the same formulas in bigger and better bottles, our Echium & Macadamia Replenishing Day Cream has had a little more than a facelift… The new and improved formula is […]

Which Chamomile extract is best for the skin?


Famed for its soothing properties, Chamomile is one of the most popular cosmetic ingredients for sensitive skin. But not all chamomiles are created equal; are you using the most effective extract? A bit of background Chamomile is named after the Greek words chamos (‘ground’) and milos (‘apple’), so can be thought of as a ground […]

Common skincare preservative linked to Eczema ‘epidemic’

Preservative linked to contact dermatitis

Over the weekend it was widely reported that a preservative commonly found in beauty products may be responsible for an eczema epidemic in the UK. The synthetic ingredient in question, methylisothiazolinone (MI), is permitted for use under European regulation but since 2005 is now allowed at much higher concentrations than ever before. Leading dermatologists are […]

How can I look after my sensitive skin at a festival?

Pai Festivals

The great British festival season is upon us! I love a good festival, but in amongst the mud and music, skincare can understandably take a back seat. Without access to water and the lovely fluffy towels of home, festival goers opt for convenience over quality – with most stocking up on dreaded Face Wipes! I […]

Do I really need to use a toner?

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This is a question I get asked a lot by customers – memories of stinging skin is enough to make most people wary! So, why do toners have such a bad rap? And is there any point in using them? Alcohol-Based Toners The majority of Toners contain high levels of alcohol which is used to […]

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