Why sensitive skins should avoid detergents

hands covered with foam

I often talk about cleansers as ‘detergent-based’ or ‘detergent-free’ – but for our Say No to Squeaky Clean focus I thought I’d delve deeper into what that actually means and why detergents aren’t great for sensitive skin.  What is a detergent? Detergents found in beauty products aren’t the same as the detergents you put in [...]

Upgrade to a 200ml Cleanser for FREE!

Cleanser Low Res

This Spring we’re cleaning up our cleansing routines and encouraging you to do the same! Say no to squeaky clean by throwing out your skin-stripping foaming face wash or alcohol-heavy make-up remover, and embrace healthy skin with our Camellia & Rose Gentle Hydrating Cleanser. Order a 100ml pack before Friday, 25th April you we’ll upgrade [...]

Say NO to squeaky clean!


For me, a great skincare regime starts with good cleansing – get it right and everything else will fall into place. By “good cleansing” I mean selecting a Cleanser that will help you achieve skin balance – which means no foam, alcohol or detergents! While you may be addicted to that “squeaky clean” feeling from [...]

Pai Pop-Up at Blue Cow Yoga

Blue Cow

I’m so excited to announce that as of this week, Pai Skincare’s product heroes are available at the beautiful Blue Cow Yoga studio in Bank, London. If you’re looking for yoga in the city, you won’t find better than Blue Cow – with it’s huge canopy-ceilinged studios and varied back to back schedule. I’m a [...]

My latest Age Confidence web chat


Last Friday I held a live web chat as part of our Age Confidence celebration. As always, there were some fascinating questions asked, so I’ve reproduced the questions and answers below for anyone who wasn’t able to attend!  If you could recommend doing or eating one thing each day to improve your skin, what would [...]

No More Dirty Looks peek inside my makeup bag!


I’m honoured to have had my makeup bag featured into by the brilliant natural beauty site, No More Dirty Looks! Here’s the makeup ‘snoop’ in full – I’d love to hear some of your product suggestions in the comments! Name: Sarah Brown Age: 38 Home: Chiswick, West London (UK) My relationship with make-up: My relationship with make-up has [...]

Why it’s good to make things…


The last few weeks have been a bit of a whirlwind here at Pai HQ! Last week I was invited to speak at the EEF’s National Manufacturing Conference alongside political heavy-weights, Ken Clarke and Vince Cable. Representing small businesses, I was there to communicate the challenges we face as a British manufacturer in the beauty [...]

Model skincare secrets for London Fashion Week

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London Fashion Week is in full swing, and as well as clothing there’s some pretty amazing skin on display too! To find out how top models keep their skin in shape, I caught up with Storm model and Pai devotee, Fran Phillips to find out her top natural beauty tips… “As a model, it can [...]

What is Rosacea and how can I treat it?


Sensitive skin can be particularly susceptible to temperature variations, with Rosacea the most common skin complaint developing as a result. Very cold weather interspersed with blasts of hot, dry central heating can wreak havoc on Rosacea-prone skin can causes flare-ups. Equally humid, sunny weather can also be a trigger – understanding what causes your skin [...]

Five ways to detox your skincare routine

green and red healthy food

January is, without doubt, the month of the detox. In amongst the juice cleanses, diet overhauls and gruelling exercise regimes, it’s worth remembering your skincare routine can also benefit from a good cleanse. Not only will they help rebalance your skin, these top tips will also help put good skin habits in place for the [...]