Company History

Sarah Brown
Sarah Brown, Founder
Pai Skincare

I was first inspired to create a natural skincare range after years of suffering from a bad skin allergy.

Doctors told me that the only treatment was to take high dose anti-histamine tablets on a daily basis.

Fed up with popping pills that just masked the problem, I decided to take matters into my own hands.

I started researching all the products I used, to see if there were common ingredients triggering my attacks.

What I discovered shocked me:

  • Many chemicals used in skin care products can irritate the skin and cause allergies.
  • These toxins can build up in the body and have been linked to wider health problems.
  • Cosmetics companies use these chemicals because they are cheap and extend product shelf life.
  • Many leading natural skin care companies use the same chemicals or worse in their products while making misleading 'organic' claims.

In 2004 I quit my job as Head of International PR for a multi-national wine company and retrained over three years in several cosmetic and natural skin care disciplines.

In 2007 I launched Pai - my goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin.

Today Pai manufactures all of its products in our manufacturing and distribution base in West London. We have grown very quickly over the last few years!

Our team now includes two formulation scientists who test the latest natural ingredients and expertly blend them into Pai's unique products.

I love the formulation process and could talk for hours about what goes into our products - and what gets left out!

We sell Pai in over 40 countries, have received glowing write-ups from the leading beauty editors and have thousands of satisfied customers around the world.

Please do get in contact if you have a sensitive skin issue or would like to talk about any aspect of Pai.


Sarah Brown, Founder

Sarah has won the Handbag.com female entrepreneur business award and was voted Top Ten Entrepreneur in the Courvoisier Future 500 Awards.

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