I was first inspired to create a natural skincare range after years of suffering from a bad skin allergy.
Doctors told me that the only treatment was to take high dose anti-histamine tablets on a daily basis.
Fed up with popping pills that just masked the problem, I decided to take matters into my own hands.
I started researching all the products I used, to see if there were common ingredients triggering my attacks.What I discovered shocked me:
In 2004 I quit my job as Head of International PR for a multi-national wine company and retrained over three years in several cosmetic and natural skin care disciplines.
In 2007 I launched Pai - my goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin.
Today Pai manufactures all of its products in our manufacturing and distribution base in West London. We have grown very quickly over the last few years!
Our team now includes two formulation scientists who test the latest natural ingredients and expertly blend them into Pai's unique products.
I love the formulation process and could talk for hours about what goes into our products - and what gets left out!
We sell Pai in over 40 countries, have received glowing write-ups from the leading beauty editors and have thousands of satisfied customers around the world.
Please do get in contact if you have a sensitive skin issue or would like to talk about any aspect of Pai.
Sarah has won the Handbag.com female entrepreneur business award and was voted Top Ten Entrepreneur in the Courvoisier Future 500 Awards.