{"title":"New Season Skin","description":"\u003cp\u003eTransform skin this autumn with high-performance products designed to repair damage, support the skin’s natural defences and restore radiance. \u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cb\u003eA CLEAN SWEEP.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky. \u003cbr\u003e\u003cbr\u003eWe know cleansing can feel like a drag. Literally. Like dirt, make-up and all the good stuff are being pulled from your skin. Not ours. Luxurious and gentle, this creamy formula makes skin feel like it’s had a holiday, not a chemical peel. The aim is to leave the skin in better nick than it found it, so it won't strip away those protective oils that keep the peace. Its clever Omega-rich ingredients – Camellia Oil take a bow – and innovative dual-effect sensitive skin cloth see to that.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eWhile your skin enters its overnight repair cycle, our bestselling treatment works alongside it to help regenerate, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils. More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to repair, renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"echium-argan-gentle-eye-cream","title":"Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe skin around your eyes is up to ten times thinner than the rest of your face, and it doesn't produce its own oil. So it needs serious hydration without being weighed down. Our lightweight, silky eye cream gives results, not reactions.\u003c\/p\u003e\n\u003cp\u003eRich in omega fatty acids, Echium seed oil does more than moisturise. It helps stimulate the structural proteins that keep skin firm, visibly smoothing fine lines. In clinical testing, Echium oil reduced wrinkle depth by over 30% in just 28 days. Multi-weight Hyaluronic Acid delivers hydration at different depths, plumping from within and locking moisture in at the surface. The result: skin that looks smoother, feels more resilient, and holds make-up beautifully.\u003c\/p\u003e\n\u003cp\u003eEchium is also a potent anti-inflammatory, calming the irritation and puffiness that thinner skin is especially prone to. 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Our oil-soluble formula uses Ascorbyl Tetraisopalmitate, a stabilised form of Vitamin C sourced from corn that's inherently stable. No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA DUAL-PEPTIDE BOOSTER TO FIRM AND SMOOTH\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMost peptide products rely on synthetic actives. Ours are naturally derived, yeast-fermented and plant-fermented, and COSMOS certified. That's genuinely rare in the peptide world, and it means you get real anti-ageing performance within a fully natural formula.\u003c\/p\u003e\n\u003cp\u003eWe've paired Hexapeptide-11 with Pea Peptide, and they work as a team. The hexapeptide sends the signal, telling your skin's fibroblasts to ramp up collagen and elastin production. The pea peptide supplies the building blocks, particularly lysine, an essential amino acid your body can't make on its own and one that's critical for strong, stable collagen fibres. The result: firmer, bouncier skin with a noticeably smoother finish.\u003c\/p\u003e\n\u003cp\u003eA little-known fact about peas: they have one of the most balanced amino acid profiles of any vegetable protein, containing all 22 amino acids. 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Rich, silky, ocean-blue, and proven to revive in just ten minutes.\u003c\/p\u003e\n\u003cp\u003eResurrection Plant extract delivers a trio of compounds evolved to survive extreme water loss. Trehalose stabilises your skin's proteins and lipid membranes during dehydration stress. Arbutin brightens and evens skin tone. Glycerol glucoside boosts your skin's own water transport channels (called aquaporins) so moisture goes where it's needed most. This isn't just hydration. It's a cellular protection system, millions of years in the making.\u003c\/p\u003e\n\u003cp\u003eBlue Tansy Oil brings more than its vibrant colour to the table. Rich in chamazulene, a potent anti-inflammatory, it keeps your complexion calm while its sweet, herbaceous aroma soothes your senses. Perfect if your skin is dehydrated \u003cem\u003eand\u003c\/em\u003e reactive.\u003c\/p\u003e\n\u003cp\u003eBut this isn't just a quick fix. Hyaluronic Acid and Hydrolyzed Glycosaminoglycans flood skin with moisture at multiple depths, while NMF Sugar Complex bonds directly to your skin's keratin, so it physically can't be rinsed away. That means hydration that continues working for up to 72 hours after you've washed the mask off. Prebiotic Inulin feeds the good bacteria on your skin to support lasting barrier health.\u003c\/p\u003e\n\u003cp\u003eNot sticky, not tacky. Just a rich gel that transforms into silky milk as you add water, leaving all the benefits behind. 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High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. 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