{"title":"Serum Type","description":null,"products":[{"product_id":"perfect-balance-blemish-serum-cobaiba-zinc","title":"All Becomes Clear™ Serum","description":"\u003cp\u003e\u003cb\u003eTOUGH ON BREAKOUTS, KIND ON SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA powerhouse for blemish-prone skin, no matter how sensitive. Zinc, Copaiba and Acetylneuraminic Acid are our rebalancing act. Together they help reduce the build-up of excess sebum. Which helps keep blemishes and shine at bay – without causing irritation or compromising the skin barrier. Meanwhile Kukui Nut Oil and broad-spectrum Hyaluronic Acid help keep skin hydrated and supple. \u003cbr\u003e\u003cbr\u003eLike the rest of Pai Skincare’s range, All Becomes Clear™ has been independently patch tested and dermatologically tested to be suitable for sensitive skin. This product is certified COSMOS Natural, a standard that guarantees the sustainable management and efficient use of natural resources. It’s also cruelty-free and certified vegan.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318909307,"sku":"PAI-1064","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/ALL-BECOMES-CLEAR_1.jpg?v=1599837095"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen skin's gasping for moisture, it needs more than surface hydration. It needs a proper drink. Specifically formulated for very dry and eczema-prone skin, our bestselling hydration serum delivers moisture where it's needed most.\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid provides deep, lasting hydration rather than just sitting on the surface, while a trio of native Australian berries (muntries, riberry and pepperberry) support skin from within.\u003c\/p\u003e\n\u003cp\u003ePrebiotic Inulin strengthens the skin barrier by protecting your biome. And Jojoba Oil carries it all smoothly into skin, without the propylene glycol that most serums rely on (and sensitive skin reacts to).\u003c\/p\u003e\n\u003cp\u003eClinically tested on sensitive skin to reduce dry patches without irritation. Skin feels less tight, more comfortable and properly hydrated. No stinging, no reaction. Just skin that's come back to life.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"instant-kalmer-ceramide-serum","title":"Instant Kalmer™ Serum","description":"\u003cp\u003e\u003cstrong\u003eFROM DISTRESSED TO DE-STRESSED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCalm angry, reactive skin with our lightweight ceramide serum, built specifically for sensitive skin that's had enough.\u003c\/p\u003e\n\u003cp\u003eMost \"ceramide\" serums use a single synthetic ceramide and call it a day. Ours contains three plant-derived ceramide types (2, 3 and 8) that are structurally matched to the ones your skin actually produces, paired with a purpose-built delivery system to carry them deeper into the barrier where they're needed. The result: genuine barrier repair, not just a ceramide name-drop on the label.\u003c\/p\u003e\n\u003cp\u003eSea Aster calms reactivity and stimulates your skin's own lipid production, while Schisandra berry tackles inflammation at the source. Mondo Grass root extract goes further, reducing the frequency of flare-ups over time so your skin stays calmer for longer.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and independently tested on sensitive skin: 84% reported calmer skin, 82% felt relief from discomfort on application. While most serums are water-based, this one also contains omega 6-rich Safflower Oil to soften and replenish. Lightweight, non-sticky, and genuinely kind to skin that reacts to everything.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319662971,"sku":"PAI-1063","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Instant_Kalmer_Ceramide_Serum.jpg?v=1645798827"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.\u003c\/p\u003e\n\u003cp\u003eUnlike exfoliating acids, which can leave skin sensitised and more vulnerable to UV damage, our Marine Algae extract targets the root of discolouration deep in the skin. It fades existing dark spots and helps prevent new ones forming.\u003c\/p\u003e\n\u003cp\u003eA quick science lesson: as you age, the fibroblasts that regulate your pigmentation lose their ability to keep melanocytes in check. Hello, age spots. But Marine Algae is rich in phlorotannins, a class of compounds unique to brown seaweed. These reactivate the signalling protein (SDF-1) that tells melanocytes to moderate melanin production, restoring your skin's natural pigmentation control at the source.\u003c\/p\u003e\n\u003cp\u003eBacked by peer-reviewed research and clinically tested across multiple skin tones, it's safe for all complexions. It won't bleach, won't fade your freckles, and won't interfere with tanning. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation solution for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKICK YOUR SKIN INTO AGE-DEFYING ACTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBiohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's clinically proven to instantly revitalise and significantly reduce wrinkle depth in four weeks*. For ultra-plumped, smooth skin that visibly brings your bounce back.\u003c\/p\u003e\n\u003cp\u003eMost serums go after the visible signs of ageing one by one. This one targets the root cause: the cellular energy decline that drives all of them. Our fragrance-free, clear gel formula is designed to recharge your skin at a cellular level, effectively turning back its clock. An advanced formula to decelerate and undo the signs of ageing, without causing irritation.\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Sunflower Sprout Extract activates your skin's own NAD+ production, re-energising every cell to work at its best. A biofermented TriPeptide Complex smooths expression lines, evens skin tone, and targets puffiness and dark circles, while exosome-rich Centella Asiatica delivers repair signals directly to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every level. Fine lines appear reduced, firmness improves, and skin is renewed from the ground up.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"}],"url":"https:\/\/www.paiskincare.com\/collections\/serum-type.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}