{"title":"New In","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop the latest additions to Pai Skincare. Every Pai product, including our new products are formulated and manufactured in our London HQ by our dedicated team of experts with the mission to do the right thing by your skin.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"the-impossible-tan-hydrating-self-tan-drops","title":"The Impossible Tan™ Hydrating Self Tan Drops","description":"\u003cp\u003e\u003cb\u003eSELF TAN MEETS SKINCARE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMade with naturally-derived DHA, Ceramides and Hyaluronic Acid, these fully customisable tanning drops work with your skin tone to deliver a buildable, streak-free glow. No orange shift, no fuss, no irritation.\u003c\/p\u003e\n\u003cp\u003eMost self tans rely on synthetic DHA and drying alcohols, which can trigger dehydration, breakouts and irritation. We took a different route: a COSMOS-certified organic DHA, bioengineered through fermentation, paired with erythrulose for a cooler, more natural colour that actually looks like sun. The dual-agent system builds multi-dimensional tone across all skin tones, not just a single shade of biscuit.\u003c\/p\u003e\n\u003cp\u003eThen we built a serum around it. Oat-derived Ceramides reinforce your skin barrier. Sodium Hyaluronate draws moisture into the upper skin layers. Prebiotic Inulin supports your skin's microbiome. The result is a self tan that's clinically proven to hydrate for up to eight hours, and that 92% of trial participants said didn't irritate their skin. Dermatologist approved on sensitive skin, with a patch-test irritation score of literally zero.\u003c\/p\u003e\n\u003cp\u003eNo alcohol. No fragrance. No essential oils. 87% of testers agreed there was no odour while developing. If past self tans have put you off the whole category, this is the one that brings you back.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55334642942331,"sku":"PAI-2021","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/HYDRATING_SELF_TAN_DROPS.jpg?v=1744621780"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKICK YOUR SKIN INTO AGE-DEFYING ACTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBiohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's clinically proven to instantly revitalise and significantly reduce wrinkle depth in four weeks*. For ultra-plumped, smooth skin that visibly brings your bounce back.\u003c\/p\u003e\n\u003cp\u003eMost serums go after the visible signs of ageing one by one. This one targets the root cause: the cellular energy decline that drives all of them. Our fragrance-free, clear gel formula is designed to recharge your skin at a cellular level, effectively turning back its clock. An advanced formula to decelerate and undo the signs of ageing, without causing irritation.\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Sunflower Sprout Extract activates your skin's own NAD+ production, re-energising every cell to work at its best. A biofermented TriPeptide Complex smooths expression lines, evens skin tone, and targets puffiness and dark circles, while exosome-rich Centella Asiatica delivers repair signals directly to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every level. Fine lines appear reduced, firmness improves, and skin is renewed from the ground up.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cb\u003eSWIPE BRIGHT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThanks to PHA – or Polyhydroxy Acid, whose molecules are larger than other exfoliating acids, making it gentler on the skin – and the first 100% natural COSMOS-certified Niacinamide, Bright Now™ works hard to even things out without irritation. Fragrance and alcohol free, think of it as your daily radiance-boosting, skin-smoothing step.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"},{"product_id":"age-confidence-pdrn-revival-moisturiser","title":"Age Confidence™ PDRN Revival Moisturiser","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNEXT GENERATION SKIN REJUVENATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt last, all the benefits of PDRN, in a 100% natural, plant-powered formula. No salmon, no needles, no downtime required. Just clinically proven results, naturally delivered. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDamaged DNA can slow the skin's natural ability to repair and revive itself. Polydeoxyribonucleotide (PDRN) are the fragments of plant DNA which step in as a wake-up call, switching on skin's renewal pathways so it can function at its best. These fragments of DNA biomimic skin, to help support its natural renewal process for visibly revived skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTargeting multiple signs of ageing and dullness, this lightweight daily cream is clinically proven to firm* skin, increase elasticity** and show a 100% improvement in fine lines.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur advanced green chemistry lab found an alternative to traditional salmon ‘sperm’ DNA. Eco-nucleo extracted Barley Sprout PDRN delivers the same active, powered by plants and unrivalled in its potency. The result? A plumper, smoother, healthier-looking complexion.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eYour skin, revived.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56386742747515,"sku":"PAI-2026","price":64.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI_PDRN_PDPPACKSHOT3000X3000-GREY.jpg?v=1790861093"}],"url":"https:\/\/www.paiskincare.com\/en-au\/collections\/new-in.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}