{"title":"Brighten Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our bestselling range of brightening skincare products for sensitive skin. Powered by a stellar lineup of potent organic ingredients including Rosehip Oil, PHAs and stabilised Vitamin C. These radiance-restoring heroes will get your skin glowing again.\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eWhile your skin enters its overnight repair cycle, our bestselling treatment works alongside it to help regenerate, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils. More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to repair, renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON MAKEUP, KIND ON SKIN\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 100% natural cleansing oil melts away impurities and eye makeup with ease. No rubbing, no stinging, no problem. It's that freshly washed sheets feeling, for your face.\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Oil clings to oil, which is pretty helpful when tackling waterproof makeup, sunscreen and daily grime. Light Work attaches itself to excess sebum and the oils in your makeup to lift them clean off. Add water and the formula emulsifies, turning milky, then rinses away, taking the day's dirt with it. No surfactants, no detergents, no stripping. Just castor oil's natural polarity doing the heavy lifting.\u003c\/p\u003e\n\u003cp\u003eMost cleansing oils sneak synthetic emulsifiers into the formula to help them rinse off. Light Work doesn't need them. That means zero detergent residue left sitting in your skin after you wash. It's the difference between skin that feels tight and skin that feels like skin.\u003c\/p\u003e\n\u003cp\u003ePowered by the same CO2-extracted Rosehip Oil found in our bestselling BioRegenerate, plus a barrier-friendly sunflower seed oil base rich in linoleic acid, our sting-free formula leaves skin soft, nourished and genuinely radiant.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"vitamin-c-booster","title":"Stabilised Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA FORCE OF NATURE TO BRIGHTEN DULL SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSupercharge your skincare with this concentrated 20% Vitamin C booster, designed to brighten, even out skin tone and defend against daily environmental damage. Our oil-soluble formula uses Ascorbyl Tetraisopalmitate, a stabilised form of Vitamin C sourced from corn that's inherently stable. No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. Certified organic, dermatologist approved, irritation-free brightening for all.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.\u003c\/p\u003e\n\u003cp\u003eUnlike exfoliating acids, which can leave skin sensitised and more vulnerable to UV damage, our Marine Algae extract targets the root of discolouration deep in the skin. It fades existing dark spots and helps prevent new ones forming.\u003c\/p\u003e\n\u003cp\u003eA quick science lesson: as you age, the fibroblasts that regulate your pigmentation lose their ability to keep melanocytes in check. Hello, age spots. But Marine Algae is rich in phlorotannins, a class of compounds unique to brown seaweed. These reactivate the signalling protein (SDF-1) that tells melanocytes to moderate melanin production, restoring your skin's natural pigmentation control at the source.\u003c\/p\u003e\n\u003cp\u003eBacked by peer-reviewed research and clinically tested across multiple skin tones, it's safe for all complexions. It won't bleach, won't fade your freckles, and won't interfere with tanning. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation solution for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cb\u003eSWIPE BRIGHT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThanks to PHA – or Polyhydroxy Acid, whose molecules are larger than other exfoliating acids, making it gentler on the skin – and the first 100% natural COSMOS-certified Niacinamide, Bright Now™ works hard to even things out without irritation. Fragrance and alcohol free, think of it as your daily radiance-boosting, skin-smoothing step.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"},{"product_id":"the-bright-stuff-bundle","title":"The Bright Stuff","description":"\u003cp\u003e\u003cb\u003eYOUR SKIN’S RADIANCE RESET\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLife takes a lot out of your skin, but dullness is no match for this trio.\u003c\/p\u003e\n\u003cp\u003eThis bundle includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright Now™ PHA \u0026amp; Rosehip Exfoliating Toner (\u003cspan\u003e100ml \/ 3.4 fl.oz)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eStabilised Vitamin C 20% Brightening Booster (10ml \/ 0.3 fl.oz)\u003c\/li\u003e\n\u003cli\u003eRosehip Bioregenerate™ Face Oil (30ml \/ 1.0 fl.oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePowered by PHAs, our gentle-yet-powerful exfoliating \u003cstrong\u003eBright Now\u003cmeta charset=\"utf-8\"\u003e™ toner\u003c\/strong\u003e brightens, smooths and evens tone without irritation. No tingle, no tightness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStabilised Vitamin C Booster \u003c\/strong\u003ebrings an antioxidant hit to brighten and protect. Mix into your serum, moisturiser or face oil. Finally, our \u003cstrong\u003eRosehip \u003cmeta charset=\"utf-8\"\u003eBioregenerate™ Face Oil\u003c\/strong\u003e is the last step of your nighttime routine.\u003c\/p\u003e\n\u003cp\u003eHighly regenerative and packed with antioxidants, it locks in moisture to soften, smooth and brighten.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56159509184891,"sku":"PAI-BB-2099","price":73.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/TheBrightStuff.jpg?v=1773915874"}],"url":"https:\/\/www.paiskincare.com\/en-ca\/collections\/brighten-product-collection.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}