{"title":"Dry Skin","description":"\u003cp\u003eShop our range of natural skin care products for dry skin. We never use drying alcohols, synthetic ingredients or detergents to protect sensitive skin and promote a long-lasting soft and supple complexion.\u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cb\u003eA CLEAN SWEEP\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky. \u003cbr\u003e\u003cbr\u003eWe know cleansing can feel like a drag. Literally. Like dirt, make-up and all the good stuff are being pulled from your skin. Not ours. Luxurious and gentle, this creamy formula makes skin feel like it’s had a holiday, not a chemical peel. The aim is to leave the skin in better nick than it found it, so it won't strip away those protective oils that keep the peace. Its clever Omega-rich ingredients – Camellia Oil take a bow – and innovative dual-effect sensitive skin cloth see to that.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eWhile your skin enters its overnight repair cycle, our bestselling treatment works alongside it to help regenerate, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils. More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to repair, renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"lotus-orange-blossom-bioaffinity-tonic","title":"Century Flower™ Face Mist","description":"\u003cp\u003e\u003cstrong\u003eYOUR BARRIER BUDDY\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis 100% alcohol-free infusion cools, calms and hydrates sensitive skin, gently replenishing moisture with its ultra-fine spray. Now in a larger bottle with an improved atomiser, for an even more satisfying spritz.\u003cbr\u003e\u003cbr\u003eCirculating within the Lotus Flower is a living water, which drinks up minerals and antioxidants from the soil to feed and protect the plant. Our clever extraction process retains all that goodness – but it’s not holding the fort on its own. While Lotus brings the calm, Hyaluronic Acid delivers on hydration and Prebiotic Inulin rebalances the skin’s microbiota, forming a natural shield. Then there’s our Deep Sea Magnesium and Minerals Extract – an anti-inflammatory and restorative complex which travels rapidly through the skin, improving its health along the way. \u003cbr\u003e\u003cbr\u003eSpritz with abandon to combat dryness and sensitivity, or to take the heat out of any situation. Just the tonic your skin needs.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318647163,"sku":"PAI-2013","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-CENTURY_FLOWER_NEW_1_7e30a127-cf72-43b1-8719-3663e2b4dfcd.jpg?v=1718198117"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Moisturiser","description":"\u003cb\u003eAN INFINITY POOL FOR PARCHED SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nOur best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple.\n\u003cbr\u003e\u003cbr\u003e\nDry and flaky patches aren't the look you were going for. They also make easily irritated skin so much more vulnerable to flare-ups. Not ideal. Love and Haight™ is a light, buttery moisturiser that sinks in quickly.\n\u003cbr\u003e\u003cbr\u003e\nNourishing Avocado and Jojoba soften and soothe while Omegas 3 and 6 act like a food supplement for the skin. We’re also yet to meet a customer that isn't a little addicted to this cream’s delicious Jasmine and May Chang scent.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319204219,"sku":"PAI-1060","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/LOVE-AND-HAIGHT_1.jpg?v=1744124887"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"age-confidence-feather-canyon-eye-cream","title":"Age Confidence™ Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe skin around your eyes is up to ten times thinner than the rest of your face, and it doesn't produce its own oil. So it needs serious hydration without being weighed down. Our lightweight, silky eye cream gives results, not reactions.\u003c\/p\u003e\n\u003cp\u003eRich in omega fatty acids, Echium seed oil does more than moisturise. It helps stimulate the structural proteins that keep skin firm, visibly smoothing fine lines. In clinical testing, Echium oil reduced wrinkle depth by over 30% in just 28 days. Multi-weight Hyaluronic Acid delivers hydration at different depths, plumping from within and locking moisture in at the surface. The result: skin that looks smoother, feels more resilient, and holds make-up beautifully.\u003c\/p\u003e\n\u003cp\u003eEchium is also a potent anti-inflammatory, calming the irritation and puffiness that thinner skin is especially prone to. We source ours from farms in Essex and Yorkshire, where it flowers out of season and provides vital pollen for bees.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free, and 96-hour patch tested on reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen skin's gasping for moisture, it needs more than surface hydration. It needs a proper drink. Specifically formulated for very dry and eczema-prone skin, our bestselling hydration serum delivers moisture where it's needed most.\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid provides deep, lasting hydration rather than just sitting on the surface, while a trio of native Australian berries (muntries, riberry and pepperberry) support skin from within.\u003c\/p\u003e\n\u003cp\u003ePrebiotic Inulin strengthens the skin barrier by protecting your biome. And Jojoba Oil carries it all smoothly into skin, without the propylene glycol that most serums rely on (and sensitive skin reacts to).\u003c\/p\u003e\n\u003cp\u003eClinically tested on sensitive skin to reduce dry patches without irritation. Skin feels less tight, more comfortable and properly hydrated. No stinging, no reaction. Just skin that's come back to life.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrate Mask","description":"\u003cp\u003e\u003cstrong\u003eTHE DROUGHT IS OVER\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn ultra-hydrating mask that pours moisture back into dry, lifeless skin. It's powered by Resurrection Plant, a desert extremophile that can bring itself back to life from complete dehydration, and it does the same for your skin. Rich, silky, ocean-blue, and proven to revive in just ten minutes.\u003c\/p\u003e\n\u003cp\u003eResurrection Plant extract delivers a trio of compounds evolved to survive extreme water loss. Trehalose stabilises your skin's proteins and lipid membranes during dehydration stress. Arbutin brightens and evens skin tone. Glycerol glucoside boosts your skin's own water transport channels (called aquaporins) so moisture goes where it's needed most. This isn't just hydration. It's a cellular protection system, millions of years in the making.\u003c\/p\u003e\n\u003cp\u003eBlue Tansy Oil brings more than its vibrant colour to the table. Rich in chamazulene, a potent anti-inflammatory, it keeps your complexion calm while its sweet, herbaceous aroma soothes your senses. Perfect if your skin is dehydrated \u003cem\u003eand\u003c\/em\u003e reactive.\u003c\/p\u003e\n\u003cp\u003eBut this isn't just a quick fix. Hyaluronic Acid and Hydrolyzed Glycosaminoglycans flood skin with moisture at multiple depths, while NMF Sugar Complex bonds directly to your skin's keratin, so it physically can't be rinsed away. That means hydration that continues working for up to 72 hours after you've washed the mask off. Prebiotic Inulin feeds the good bacteria on your skin to support lasting barrier health.\u003c\/p\u003e\n\u003cp\u003eNot sticky, not tacky. Just a rich gel that transforms into silky milk as you add water, leaving all the benefits behind. In a consumer trial, 91% said skin felt hydrated and smoother after just two uses.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320547707,"sku":"PAI-2009","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Resurrection_Girl_Resurrection_Plant_Blue_Tansy_Oil_Hydrating_Mask_1.jpg?v=1643217595"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOur original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation.\u003cbr\u003e\u003cbr\u003eSensitive skin and SPF have not always got along. In fact, 50% of Pai customers* have reacted negatively to an SPF. Chemical sunscreens absorb into the skin to work, which can trigger the very inflammation you're trying to prevent. But going without sunscreen isn't a safe option either. Premature ageing, UV-driven oxidative stress, unprotected skin? That's a hard no from us. Our customers need a daily SPF they can trust, and that even the most reactive skin can tolerate.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide sits on the skin's surface, physically reflecting UV rays away rather than absorbing into it. No white cast, no blocked pores, no irritation. Cotton Callus Culture, a plant stem cell extract, helps skin recover from damage caused by UVB, UVA, infrared and visible light radiation. And Karanja Oil brings natural UV-absorbing flavonoids that boost the mineral filter's protection. The result is a fast-absorbing, non-greasy formula that sits beautifully under makeup and actually makes sun protection feel easy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321661819,"sku":"PAI-1015","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH-SUMMER-TIME_1_338bd55f-a1ad-4736-9e5f-b3787887776d.jpg?v=1650986512"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. Certified organic, dermatologist approved, irritation-free brightening for all.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"vegan-collagen-booster","title":"Vegan Collagen 0.9% Restoring Booster","description":"\u003cp\u003e\u003cstrong\u003eINSTANTLY SMOOTHER, MORE RADIANT SKIN\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis plant-derived collagen alternative forms a breathable protein film that smooths, conditions and locks in moisture. Made from corn and soy proteins engineered to replicate animal-derived collagen's functional properties, it actually outperforms the original for moisture binding under real-world humidity conditions.\u003c\/p\u003e\n\u003cp\u003eThe Hydrolyzed Vegetable Protein works three ways at once: it reduces water loss, actively draws moisture in from the surrounding air, and fills in micro-irregularities on the skin's surface for a visibly smoother, more even texture.\u003c\/p\u003e\n\u003cp\u003ePaired with organic glycerin and prebiotic inulin to support your skin's microbiome, the result is immediate radiance and lasting hydration. In trials, 90% said skin felt hydrated and smoother after first use.\u003c\/p\u003e\n\u003cp\u003eNo fragrance, no essential oils, and 96-hour patch tested on sensitive skin. If your skin reacts to conventional anti-ageing actives like retinoids or AHAs, this gives you real smoothing and conditioning benefits with zero irritation trade-off.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.\u003c\/p\u003e\u003cp\u003eThis potent pocket rocket combines not one, not two, but three molecular weights of Hyaluronic Acid, sourced from maize by bacterial fermentation. The larger molecules form a protective film on the skin's surface, the medium ones create a moisture reservoir in the upper epidermis, and the smallest get to work on the deeper layers below. The result? A continuous moisture gradient that helps protect skin from transepidermal water loss.\u003c\/p\u003e\u003cp\u003eAnd it's not just HA in here. Hydrolyzed Glycosaminoglycans penetrate even deeper than hyaluronic acid to extend that hydration further, while Blueberry Seed Oil and Avocado Oil deliver omegas and antioxidants to support your skin barrier and keep all that moisture locked in. Prebiotic Inulin feeds the good bacteria on your skin, helping maintain a healthy microbiome.\u003c\/p\u003e\u003cp\u003eA word on percentages: you'll see brands shouting about 2%, 5%, even 10% HA. The science tells a different story. Published research shows that just 0.1% HA can significantly improve hydration, elasticity and wrinkle depth. At 0.3%, all three molecular weights are fully dissolved, bioavailable and working together in a lightweight texture that blends seamlessly into any moisturiser. No pilling, no stickiness, no inflated numbers.\u003c\/p\u003e\u003cp\u003ePart of our Pai Labs Booster range, giving you concentrated single actives to power up your skincare without irritation. Mix 1-2 drops into your existing moisturiser, morning or evening.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320023419,"sku":"LAB-043","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/PAI-SKINCARE-HYALURONIC-ACID-BOOSTER.jpg?v=1741376793"},{"product_id":"age-confidence-pdrn-revival-moisturiser","title":"Age Confidence™ PDRN Revival Moisturiser","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNEXT GENERATION SKIN REJUVENATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt last, all the benefits of PDRN, in a 100% natural, plant-powered formula. No salmon, no needles, no downtime required. Just clinically proven results, naturally delivered. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDamaged DNA can slow the skin's natural ability to repair and revive itself. Polydeoxyribonucleotide (PDRN) are the fragments of plant DNA which step in as a wake-up call, switching on skin's renewal pathways so it can function at its best. These fragments of DNA biomimic skin, to help support its natural renewal process for visibly revived skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTargeting multiple signs of ageing and dullness, this lightweight daily cream is clinically proven to firm* skin, increase elasticity** and show a 100% improvement in fine lines.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur advanced green chemistry lab found an alternative to traditional salmon ‘sperm’ DNA. Eco-nucleo extracted Barley Sprout PDRN delivers the same active, powered by plants and unrivalled in its potency. The result? 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