{"title":"Pigmentation \u0026 Uneven Skin Tone","description":"\u003cp\u003ePigmentation is more complicated than simply patches of darker skin. It can mean hyperpigmentation, melasma, age spots, post-inflammatory hyperpigmentation and more. \u003c\/p\u003e\n\u003cp\u003eWhat sensitive skin that's prone to pigmentation needs is antioxidant-rich formulas that exfoliate, brighten and even skin tone. Enter: naturally brightening Vitamin C-powered creams and boosters, our bestselling Rosehip Bioregenerate face oil and our gentle but effective physical exfoliator.\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eWhile your skin enters its overnight repair cycle, our bestselling treatment works alongside it to help regenerate, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils. More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to repair, renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"sensitive-sunscreen-spf-30","title":"British Summer Time™ SPF 30","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eOur original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula boasts broad spectrum, blue-light and infra-red protection, to ward off sun damage without the irritation.\u003cbr\u003e\u003cbr\u003eSensitive skin and SPF have not always got along. In fact 50% of Pai customers* have reacted negatively to an SPF. That’s because suncream is designed to stay put to maximise protection – which can lead to blocked pores, sensitivity and irritation. Going without sunscreen isn’t a safe option either. Burning, premature ageing, a higher risk of skin cancer? That’s a hard no from us. Our customers need a daily SPF they can trust, and that even the most sensitive skin can tolerate.\u003cbr\u003e\u003cbr\u003eOur organic sun cream is powered by natural Zinc Oxide – which offers broad spectrum protection without leaving a white cast. Cotton Extract helps skin recover from the damage caused by UVB, UVA, infra-red and visible radiation. \u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319236987,"sku":"PAI-2002","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH_DOUBLE_SUMMER_TIME_1_1_43de421d-6b05-431c-b675-8e6fed063e89.jpg?v=1648342822"},{"product_id":"vitamin-c-booster","title":"Stabilised Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA FORCE OF NATURE TO BRIGHTEN DULL SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSupercharge your skincare with this concentrated 20% Vitamin C booster, designed to brighten, even out skin tone and defend against daily environmental damage. Our oil-soluble formula uses Ascorbyl Tetraisopalmitate, a stabilised form of Vitamin C sourced from corn that's inherently stable. No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOur original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation.\u003cbr\u003e\u003cbr\u003eSensitive skin and SPF have not always got along. In fact, 50% of Pai customers* have reacted negatively to an SPF. Chemical sunscreens absorb into the skin to work, which can trigger the very inflammation you're trying to prevent. But going without sunscreen isn't a safe option either. Premature ageing, UV-driven oxidative stress, unprotected skin? That's a hard no from us. Our customers need a daily SPF they can trust, and that even the most reactive skin can tolerate.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide sits on the skin's surface, physically reflecting UV rays away rather than absorbing into it. No white cast, no blocked pores, no irritation. Cotton Callus Culture, a plant stem cell extract, helps skin recover from damage caused by UVB, UVA, infrared and visible light radiation. And Karanja Oil brings natural UV-absorbing flavonoids that boost the mineral filter's protection. The result is a fast-absorbing, non-greasy formula that sits beautifully under makeup and actually makes sun protection feel easy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321661819,"sku":"PAI-1015","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH-SUMMER-TIME_1_338bd55f-a1ad-4736-9e5f-b3787887776d.jpg?v=1650986512"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. Certified organic, dermatologist approved, irritation-free brightening for all.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.\u003c\/p\u003e\n\u003cp\u003eUnlike exfoliating acids, which can leave skin sensitised and more vulnerable to UV damage, our Marine Algae extract targets the root of discolouration deep in the skin. It fades existing dark spots and helps prevent new ones forming.\u003c\/p\u003e\n\u003cp\u003eA quick science lesson: as you age, the fibroblasts that regulate your pigmentation lose their ability to keep melanocytes in check. Hello, age spots. But Marine Algae is rich in phlorotannins, a class of compounds unique to brown seaweed. These reactivate the signalling protein (SDF-1) that tells melanocytes to moderate melanin production, restoring your skin's natural pigmentation control at the source.\u003c\/p\u003e\n\u003cp\u003eBacked by peer-reviewed research and clinically tested across multiple skin tones, it's safe for all complexions. It won't bleach, won't fade your freckles, and won't interfere with tanning. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation solution for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"british-summer-time-glow","title":"British Summer Time Glow™ SPF 30","description":"\u003cp\u003e\u003cb\u003eSUNSCREEN’S HAD A GLOW-UP\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eThis innovative hybrid formula blends the final step of skincare with the first step of make-up, for even the most sensitive skin. A non-greasy, fragrance-free mineral sunscreen for face and body, with an all-natural glow built in.\u003cbr\u003e\u003cbr\u003eThe most important skincare step is often skipped because it’s irritating, or leaves a heavy finish that make-up can’t get on with. So we’ve simplified things. With a sensitive sunscreen that feels more like skincare. And looks more like a glow-boosting primer. Don’t just take our word for it. In independent trials*, 83% said skin looks instantly more luminous, while 88% agreed it works well as a smooth, even base.\u003cbr\u003e\u003cbr\u003eHere’s how we did it: non-nano Zinc Oxide and Cotton Extract bring broad spectrum sun protection, physically shielding the skin from UVA and UVB. 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In a trial of 105 people, 80% saw an improvement in fine lines and 94% agreed it caused no irritation on first use.\u003c\/p\u003e\n\u003cp\u003eRetinoids (vitamin A) increase the rate at which skin cells are replaced, making room for new cells to grow while boosting collagen production to help reduce the signs of ageing. Where other retinoids like Retinol have to go through two conversion steps on the skin to become active Retinoic Acid, ours is already there. One bond to cleave, not a whole conversion cascade. That's why it's better suited to sensitive skin, and why 0.3% is the maximum concentration allowed in cosmetic products.\u003c\/p\u003e\n\u003cp\u003eWe've cushioned the formula with ceramide-rich Oat Extract to support your skin barrier during all that accelerated renewal, so the repair happens in the same step. Plus antioxidant-packed Buah Merah oil to protect both the Retinoic Acid inside the bottle and your skin once it's on.\u003c\/p\u003e\n\u003cp\u003ePotent from first drop to last.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311322874235,"sku":"LAB-048","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Retinoid_shadow.jpg?v=1750259254"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cb\u003eSWIPE BRIGHT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThanks to PHA – or Polyhydroxy Acid, whose molecules are larger than other exfoliating acids, making it gentler on the skin – and the first 100% natural COSMOS-certified Niacinamide, Bright Now™ works hard to even things out without irritation. Fragrance and alcohol free, think of it as your daily radiance-boosting, skin-smoothing step.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"}],"url":"https:\/\/www.paiskincare.com\/en-nz\/collections\/pigmentation.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}