{"title":"Balanced Skin","description":"","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Gentle Cream Cleanser \u0026 Face Cloth","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA bestseller for good reason. This gentle cream cleanser leans on three plant oils to dissolve makeup and grime, keeping your skin's natural oil balance and pH intact in the process. Sensitive types swear by it, but the fan club extends well beyond. Think clean, soft skin, minus the tight, squeaky finish you might be used to.\u003c\/p\u003e\u003cp\u003eCleansing often feels like a chore. Sometimes quite literally, as though your skin's good stuff is being dragged off alongside the day's dirt and makeup. Not here. Completely detergent-free, the creamy formula nourishes skin instead of stripping it.\u003c\/p\u003e\u003cp\u003eOur goal is simple: leave your skin in better shape than we found it. That means zero surfactants in the formula, so the protective oils that keep the peace can stay right where they're needed.\u003c\/p\u003e\u003cp\u003eCamellia Oil brings the omegas, plus more than 87% unsaturated fatty acids, conditioning and hydrating during the cleanse itself. Castor Oil pulls impurities to the surface, with its ricinoleic acid soothing along the way. Sweet Almond Oil rounds out the trio as a soft emollient that breaks down excess sebum without going too far.\u003c\/p\u003e\u003cp\u003eThe \u003cu\u003eincluded\u003c\/u\u003e Dual-Effect Face Cloth (textured muslin for gentle exfoliation on one side, soft terry for a finishing sweep on the other) means a thorough clean without reaching for extra products.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"chamomile-rosehip-calming-day-cream","title":"The Anthemis™ Soothing Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eTHE PROOF IS IN THE CALM.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReactive skin is what shaped this formula — our bestselling moisturizer, designed for the skin that asks for backup. The result: hydration that lasts the day and calm that holds. It works like a circuit breaker, settling flare-ups, dialing down irritation, visibly reducing the appearance of redness, and strengthening your skin barrier with continued use.\u003c\/p\u003e\u003cp\u003eFor our Chamomile and Rosehip, we go with premium organic CO2 extracts to capture the highest potency possible — standard essential and cold-pressed oils simply don't measure up. The process runs cold, sealed, and oxygen-free, so the compounds that matter — calming Matricin and Bisabolol, protective Chamazulene, regenerative omegas 3, 6 and 9 — stay fully intact, primed and ready.\u003c\/p\u003e\u003cp\u003eHow can we say all that? Because we put it through the paces. 96-hour patch testing on sensitive and eczema-prone skin. An independent consumer trial with 112 women. The numbers came back strong: 84% felt instantly soothed, 97% said it helped soothe dry skin after 28 days, and 80% said it visibly reduced the appearance of redness.\u003c\/p\u003e\u003cp\u003eStressed-out skin settles down — and you feel like yourself again.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319531899,"sku":"PAI-1062","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/THE-ANTHEMIS_1.jpg?v=1599837090"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Eco-Bead Exfoliator","description":"\u003cp\u003e\u003cstrong\u003eA curveball for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eReal exfoliation, zero irritation. Perfectly round, 100% natural jojoba beads roll across the skin in an omega-rich gel, sweeping away dead cells and surface buildup without leaving damage behind (skin or oceans, both safe). No rawness. No redness. The result is skin that feels supple, smooth, and properly nourished.\u003c\/p\u003e\n\n\u003cp\u003eMost botanical exfoliants are basically pulverized walnut shells, fruit pits, or sugar crystals. Every one of those has sharp, irregular edges that nick the skin in ways you can't see. Jojoba beads work differently. Engineered into uniform spheres, they roll across the surface instead of scraping it. This isn't a gentler scrub. It's a different mechanism entirely, which is precisely why this formula has been patch-tested and cleared for sensitive and eczema-prone skin.\u003c\/p\u003e\n\n\u003cp\u003eThen there's the kukui nut and botanical oil blend baked right in, which means your skin is being conditioned while it's being exfoliated, not stripped along the way. No tight, post-scrub feeling. No frantic dash for the moisturizer. Skin comes out softer and noticeably brighter, primed to drink in whatever you layer on next.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"organic-muslin-face-cloth-pack","title":"The Aileron™ Cleansing Cloths","description":"\u003cb\u003eTOP OF THE CLOTHS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nPremium organic cotton muslin, built to softly exfoliate without upsetting even the most sensitive complexions. The clever double-layer construction works solo, damp or dry, lifting away dead skin to leave the surface noticeably smoother. Pair it with your everyday cleanser or exfoliator when you want something more thorough.\n\u003cbr\u003e\u003cbr\u003e\nSkip the disposable wipes, no waste required. These cotton cloths rinse clean and keep going, wash after wash. Reassuring for you and your skin: our organic cotton is non-GMO and free from synthetic fertilizers.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319433595,"sku":"PAI-1073","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The-Aileron-Cloth_01.jpg?v=1744124904"},{"product_id":"echium-argan-gentle-eye-cream","title":"Feather Canyon™ Smoothing Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNo more dry eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEye-area skin runs up to ten times thinner than the skin elsewhere on your face, with no oil glands of its own. So it needs real hydration—just not the heavy, rich kind. This silky, featherweight cream was built to deliver, without provoking a reaction.\u003c\/p\u003e\n\u003cp\u003eLoaded with omega fatty acids, Echium seed oil goes well beyond hydration. It signals the structural proteins responsible for firm, smooth skin, softening the look of fine lines over time. Clinical testing showed Echium oil cut wrinkle depth by more than 30% across 28 days. Multi-weight Hyaluronic Acid hydrates at varying skin depths, plumping cells below and trapping moisture up top. The payoff: a smoother surface, more bounce, and a finish that makeup loves.\u003c\/p\u003e\n\u003cp\u003eEchium also brings real anti-inflammatory action, easing the irritation and puffiness that thin skin shows so readily. Ours grows on farms in Essex and Yorkshire, blooming off-season to feed the bees when little else is in flower.\u003c\/p\u003e\n\u003cp\u003eFree of fragrance and essential oils, and 96-hour patch tested on reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"geranium-thistle-rebalancing-day-cream","title":"The Pioneer™ Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eMaster mattifier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and quick to absorb, this moisturizer is built for oily, blemish-prone skin. It hydrates the dry areas, dials down the shine where it shows up, and brings the rest back into balance. Customers swear by the hydration that never tips into greasy, and the way it softens the look of breakouts, blackheads, and excess oil. Makeup artists swear by the smooth matte finish, an ideal base for foundation.\u003c\/p\u003e\n\n\u003cp\u003eGlowing and shiny aren't the same thing. This moisturizer is the line between the two. A formula that's gentle on sensitive skin, while delivering everything combination skin has been asking for.\u003c\/p\u003e\n\n\u003cp\u003eThistle Oil is the workhorse here. It's exceptionally rich in linoleic acid, which oily and blemish-prone complexions are typically deficient in. Topping it back up helps recalibrate sebum production and visibly refine pores. What you get is a smooth, matte canvas that makeup glides across effortlessly.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319400827,"sku":"PAI-1059","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The_Pioneer_Geranium_Thistle_Moisturiser.jpg?v=1643645629"},{"product_id":"dual-effect-sensitive-skin-cloth-pack","title":"Twin Flyer™ Cleansing Cloths","description":"\u003cb\u003eCURATE YOUR CLEANSE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nThe ideal organic cotton face cloth for cleansing every type of sensitive skin.\u003cbr\u003e\u003cbr\u003e\nTurn to the textured muslin side for gentle exfoliation that even the most fragile skin can take. The plush terry side lifts away cleanser, makeup, and impurities from your face and the delicate eye area.\n\u003cbr\u003e\u003cbr\u003eNo wipes, no waste. Just toss these organic cotton cloths in the wash and reuse them again and again.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318417787,"sku":"PAI-1081","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Twin-Flyer-Cloth_01.jpg?v=1744124904"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTough on makeup, kind on skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 100% natural cleansing oil dissolves the day's buildup and eye makeup in a single pass. No tugging, no sting, no drama. Think crisp, clean sheets — only for your face.\u003c\/p\u003e\n\n\u003cp\u003eThe science is straightforward. Oil bonds to oil, which comes in handy when you're up against waterproof makeup, sunscreen, and everyday grime. Light Work latches onto excess sebum and any makeup oils sitting on the skin, then sweeps it all away. Add a splash of water and the formula turns milky as it emulsifies, rinsing clean and carrying the day with it. No detergents, no surfactants, no stripping. Just the natural polarity of castor oil pulling its weight.\u003c\/p\u003e\n\n\u003cp\u003eMost cleansing oils on the market rely on synthetic emulsifiers to make sure they rinse cleanly. Light Work doesn't bother. Translation: no detergent residue lingering in your skin once you've washed. That's the gap between skin that feels stretched and skin that just feels like itself.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around the same CO2-extracted Rosehip Oil that anchors our bestselling BioRegenerate, paired with a barrier-friendly sunflower seed oil base rich in linoleic acid, this sting-free formula leaves skin feeling softer, nourished, and truly radiant.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"sensitive-sunscreen-spf-30","title":"British Summer Time™ SPF 30 Sensitive Sunscreen","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMeet our original broad spectrum mineral sunscreen, formulated for sensitive skin. This reef-safe vegan formula brings broad spectrum, blue-light and infrared protection to fend off sun damage without provoking irritation.\u003cbr\u003e\u003cbr\u003eSPF and sensitive skin have a complicated history. In fact, 50% of Pai customers* have had a bad reaction to a sunscreen. The reason? Sunscreen is engineered to cling tight for maximum coverage, which can mean clogged pores, flare-ups and irritation. But skipping SPF altogether isn't an option either. Sunburn, premature aging, a higher risk of skin cancer? Hard pass. Our customers deserve a daily SPF they can rely on, one that even the most reactive skin can wear comfortably.\u003cbr\u003e\u003cbr\u003eOur organic formula is powered by natural Zinc Oxide, which delivers broad spectrum coverage and skips the dreaded white cast. Cotton Extract steps in to help skin recover from damage caused by UVB, UVA, infrared and visible light.\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319236987,"sku":"PAI-2002","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH_DOUBLE_SUMMER_TIME_1_1_43de421d-6b05-431c-b675-8e6fed063e89.jpg?v=1648342822"},{"product_id":"vitamin-c-booster","title":"Stabilized Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA force of nature to brighten dull skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring real brightening power to your routine with this concentrated 20% Vitamin C booster, built to lift dullness, smooth uneven tone and shield skin from everyday environmental stress. The active here is Ascorbyl Tetraisopalmitate, a stabilized, oil-soluble form of Vitamin C drawn from corn. Because it's intrinsically stable, there's no pH wrangling and no stabilizer cocktails involved. The last drop is as potent as the first.\u003c\/p\u003e\n\n\u003cp\u003eBeing oil-soluble gives it a natural pull toward your skin's lipid structures, so it absorbs more efficiently than the water-soluble Vitamin C most formulas rely on. Once inside the cells, it converts gradually to active ascorbic acid, delivering steady antioxidant protection across the day rather than a quick hit that fades within hours.\u003c\/p\u003e\n\n\u003cp\u003eThe upshot? One of the highest Vitamin C concentrations you'll come across, with none of the pH-related irritation. Add 1–2 drops to a moisturizer, serum or face oil you already love. Your skin, your call.\u003c\/p\u003e\n\n\u003cp\u003eThe oil base isn't just along for the ride either. Prickly pear seed oil delivers an exceptional dose of linoleic acid and Vitamin E to reinforce the barrier, blueberry seed oil contributes omega fatty acids and a second layer of antioxidant defense, and sunflower seed oil adds phytosterols to keep skin comfortable and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, free of essential oils, and patch tested on sensitive skin over 96 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA dual-peptide booster to firm and smooth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWalk through the peptide category and you'll see synthetics almost without exception. Ours are different: one fermented from yeast, the other from peas, both COSMOS certified. That's genuinely rare in peptide territory, which translates to real anti-aging results inside a fully natural formula.\u003c\/p\u003e\u003cp\u003eThe pairing here is Hexapeptide-11 and Pea Peptide, and they handle different parts of the same job. Hexapeptide-11 acts as the messenger, telling your fibroblasts to dial up production of collagen and elastin. Pea Peptide brings the raw materials, especially lysine. It's an essential amino acid you can't produce internally, and it's vital for locking collagen molecules into resilient, well-formed fibers. The outcome: skin that feels firmer and bouncier, with a visibly smoother finish.\u003c\/p\u003e\u003cp\u003eA small piece of botany trivia: peas hold one of the most well-rounded amino acid profiles among plant proteins, containing every one of the 22 amino acids. That richness translates to film-forming and antioxidant activity at the surface level, so you're getting both deeper structural support and an instant smoothing effect.\u003c\/p\u003e\u003cp\u003eThere's published research behind Hexapeptide-11, showing measurable elasticity gains in just 4 weeks. It also turns on the Nrf2 pathway, your skin's built-in antioxidant defense system, and helps shield fibroblasts from the early shutdown that drives accelerated aging.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319368059,"sku":"LAB-039","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Peptides_Booster.jpg?v=1666346458"},{"product_id":"rosehip-bioregenerate-oil-travel","title":"Rosehip BioRegenerate™ Face Oil Mini","description":"\u003cb\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA fast-acting Rosehip face oil that sinks in deep and is proven to seal in moisture, leaving skin softer, smoother, and brighter for a healthier, glowing complexion. Millions of bottles sold and thousands of five-star reviews suggest we're onto something.\n\u003cbr\u003e\u003cbr\u003e\nBeyond its proven multitasking, this Rosehip Oil's #1 skin benefit is its highly regenerative properties. By extracting from the whole fruit, we capture the full spectrum of what it has to offer. Consider it the ultimate topical supplement for your skin, loaded with antioxidants like Vitamins A and E that help cells perform at their peak, with visible results to show for it.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320711547,"sku":"PAI-3013","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139724906_1_2025_AWARDS_1.jpg?v=1764333946"},{"product_id":"light-work-rosehip-cleansing-oil-travel","title":"Gift: Light Work™ Cleansing Oil Mini","description":"\u003cb\u003eTOUGH ON MAKEUP, KIND ON SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nClinically proven for sensitive skin, our 100% natural cleansing oil dissolves grime and eye makeup without effort. No tugging, no stinging, no fuss. Picture crisp, clean sheets, but for your face.\n\u003cbr\u003e\u003cbr\u003e\nThe science is simple. Oil attracts oil, which comes in handy when you're up against waterproof makeup, SPF, and a day's worth of buildup. An oil cleanser bonds with excess sebum and the oils in your makeup, lifting them away from the skin. Let either linger and breakouts can follow, so a thorough cleanse is essential for keeping blemishes at bay.\nSplash on water and our soothing cleansing oil emulsifies, then rinses clean, taking the day's debris with it. Built around expertly-extracted Rosehip Oil, this sting-free formula leaves skin soft, nourished, and radiant.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321006459,"sku":"PAI-3014","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139725378_1_2025_AWARDS.jpg?v=1764333838"},{"product_id":"vegan-collagen-booster","title":"Vegan Collagen 0.9% Restoring Booster","description":"\u003cp\u003e\u003cstrong\u003eInstantly smoother, more radiant skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is a vegan collagen alternative built from corn and soy proteins, engineered to match the conditioning, smoothing and moisture-binding performance of animal-sourced collagen. It lays down a flexible, breathable film on the skin, and under everyday humidity it actually holds onto water better than the original.\u003c\/p\u003e\u003cp\u003eHydrolyzed Vegetable Protein handles three things simultaneously: it cuts down on water loss through the skin, draws in ambient moisture from the air, and smooths the look of micro-irregularities for a more even, refined surface.\u003c\/p\u003e\u003cp\u003eAdd organic glycerin for extra hydration and prebiotic inulin to feed a balanced skin microbiome, and you get instant radiance with hydration that holds. In our consumer trial, 90% reported smoother, better-hydrated skin after the first application.\u003c\/p\u003e\u003cp\u003eFragrance-free, essential-oil-free, and 96-hour patch tested on reactive skin. If your skin doesn't get along with retinoids, AHAs and other go-to anti-aging actives, this delivers real smoothing and conditioning, minus the irritation.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis all-natural Hyaluronic Acid booster gives your routine a serious hydration boost. It's a concentrated dose of one of skincare's most reliable humectants, the kind that pulls moisture in and refuses to let it go. By hydrating skin at different depths, it supports a stronger barrier and a healthy glow.\u003c\/p\u003e\u003cp\u003eInside this small but mighty bottle, three distinct molecular weights of Hyaluronic Acid work in tandem, each sourced from maize via bacterial fermentation. The largest molecules form a protective film right at the surface, the mid-sized ones build a moisture reservoir through the upper epidermis, and the smallest reach into the deeper epidermal layers. The payoff? An uninterrupted moisture gradient that helps protect skin against transepidermal water loss.\u003c\/p\u003e\u003cp\u003eHA isn't the whole story here. Hydrolyzed Glycosaminoglycans go deeper still, extending hydration further into the skin, while Blueberry Seed Oil and Avocado Oil bring omegas and antioxidants that reinforce the barrier and keep moisture from escaping. Prebiotic Inulin nourishes the friendly bacteria on the skin's surface, helping the microbiome stay in balance.\u003c\/p\u003e\u003cp\u003eNow, about those percentages. Plenty of brands brag about 2%, 5%, even 10% HA. The research disagrees. Published studies have found that even 0.1% HA can drive real gains in hydration, elasticity, and wrinkle depth. At 0.3%, every molecular weight is fully dissolved, bioavailable, and working in concert within a lightweight feel that disappears into whichever moisturizer is already in your routine. No pilling under makeup, no tacky residue, no inflated marketing numbers.\u003c\/p\u003e\u003cp\u003eFrom our Pai Labs Booster lineup, where each formula delivers a single concentrated active to elevate your routine without triggering irritation. Add 1-2 drops to whichever moisturizer you already trust, morning or evening.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320023419,"sku":"LAB-043","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/PAI-SKINCARE-HYALURONIC-ACID-BOOSTER.jpg?v=1741376793"},{"product_id":"tri-mushroom-booster","title":"Tri-Mushroom 10% Super-Soothing Booster","description":"\u003cp\u003e\u003cstrong\u003eSUPERFOOD TURNED SUPER-SOOTHER.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThree adaptogenic mushrooms team up to quiet irritation across three separate anti-inflammatory pathways, while naturally occurring Glutamine works to head off future flare-ups by switching off the skin's inflammatory response at its origin. The result: skin that feels calmer, healthier, and less prone to react.\u003c\/p\u003e\n\n\u003cp\u003eOne mushroom would have done the trick. But variety matters here, on your plate as on your skin. So we picked three, each working on stressed skin from a different angle. Reishi is a well-documented calmer, especially helpful for mature complexions where chronic inflammation speeds up aging. Chaga delivers one of the highest natural antioxidant payloads on the planet and helps rebuild the skin barrier. Cordyceps tops things off with a cellular energy lift that helps stressed skin bounce back, plus it cuts down on oxidative damage. A formidable trio, cultured in our own lab for reliable potency and a lighter footprint on the planet.\u003c\/p\u003e\n\n\u003cp\u003eThis stressed-skin soother belongs to our booster lineup: single, concentrated actives built to upgrade whatever routine you already have. Drop 1 to 2 into your moisturizer, serum, or oil. At a combined 10% mushroom extract, the dose lands significantly higher than anything you'll see in a mushroom-based moisturizer or serum on shelf. 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All three formulas underwent 96-hour patch testing on sensitive skin, with no irritation recorded.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56162424258939,"sku":"PAI-BB-024","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/AgeConfidenceStarterKit_1_06510b94-1a87-4d56-afc4-84b923950f87.jpg?v=1774021481"},{"product_id":"hydration-heroes","title":"Hydration Heroes","description":"\u003cp\u003e\u003cstrong\u003eThe trio for thirsty skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA three-step routine for dehydrated skin, packaged together at a saving. Inside: our gentle Middlemist Seven cream cleanser, Love \u0026 Haight moisturizer, and Hyaluronic Acid booster drops. Soft, supple skin, done.\u003c\/p\u003e\n\u003cp\u003eEach product is designed to play a specific role in a clear hydration order: cleanse, boost, moisturize. 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