{"title":"Bestsellers","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMeet our bestsellers, the ones that our customers come back for time and time again.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Gentle Cream Cleanser \u0026 Face Cloth","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA bestseller for good reason. This gentle cream cleanser leans on three plant oils to dissolve makeup and grime, keeping your skin's natural oil balance and pH intact in the process. Sensitive types swear by it, but the fan club extends well beyond. Think clean, soft skin, minus the tight, squeaky finish you might be used to.\u003c\/p\u003e\u003cp\u003eCleansing often feels like a chore. Sometimes quite literally, as though your skin's good stuff is being dragged off alongside the day's dirt and makeup. Not here. Completely detergent-free, the creamy formula nourishes skin instead of stripping it.\u003c\/p\u003e\u003cp\u003eOur goal is simple: leave your skin in better shape than we found it. That means zero surfactants in the formula, so the protective oils that keep the peace can stay right where they're needed.\u003c\/p\u003e\u003cp\u003eCamellia Oil brings the omegas, plus more than 87% unsaturated fatty acids, conditioning and hydrating during the cleanse itself. Castor Oil pulls impurities to the surface, with its ricinoleic acid soothing along the way. Sweet Almond Oil rounds out the trio as a soft emollient that breaks down excess sebum without going too far.\u003c\/p\u003e\u003cp\u003eThe \u003cu\u003eincluded\u003c\/u\u003e Dual-Effect Face Cloth (textured muslin for gentle exfoliation on one side, soft terry for a finishing sweep on the other) means a thorough clean without reaching for extra products.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"lotus-orange-blossom-bioaffinity-tonic","title":"Century Flower™ Barrier Defense Mist","description":"\u003cp\u003e\u003cstrong\u003eYOUR BARRIER BUDDY.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e100% alcohol-free, this ultra-fine mist cools sensitive skin, calms it down and replenishes moisture with every pass. We've sized up the bottle and reworked the atomizer too, so every spritz feels even more satisfying.\u003cbr\u003e\u003cbr\u003eInside the Lotus Flower runs a living water that pulls minerals and antioxidants from the soil to nourish and defend the plant. Our smart extraction method captures all of those native compounds, though Lotus isn't working solo. It handles the calming, while Hyaluronic Acid takes care of hydration and Prebiotic Inulin resets the skin's microbiome to form a natural shield. Add to that our Deep Sea Magnesium and Minerals Extract, an anti-inflammatory, restorative complex that moves quickly through the skin and improves its health as it goes.\u003cbr\u003e\u003cbr\u003eMist freely whenever dryness or sensitivity strikes, or whenever your skin needs a moment to cool off. Exactly the tonic it's been asking for.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318647163,"sku":"PAI-2013","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-CENTURY_FLOWER_NEW_1_7e30a127-cf72-43b1-8719-3663e2b4dfcd.jpg?v=1718198117"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Hydrating Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eAn infinity pool for parched skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur hero moisturizer for skin that runs dry and depleted. Organic Avocado and Jojoba oils share a structure with the lipids your skin already produces. That means they don't just sit on the surface, they settle into the barrier itself, so hydration sticks around for the long haul.\u003c\/p\u003e\n\n\u003cp\u003eFlaky patches weren't on the brief. They also leave reactive skin wide open to flare-ups. Hard pass. Love \u0026 Haight has a light, buttery feel that absorbs fast without any slick or shine, so it sits happily beneath foundation and sunscreen.\u003c\/p\u003e\n\n\u003cp\u003eJojoba and Avocado bring softness and calm, while Safflower and Borage oils bring omegas 3 and 6 to the table, working like a daily supplement that helps restock the fatty acids your barrier depends on to keep moisture locked in. Bonus: that Jasmine and May Chang scent has a quiet cult following all of its own.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319204219,"sku":"PAI-1060","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/LOVE-AND-HAIGHT_1.jpg?v=1744124887"},{"product_id":"chamomile-rosehip-calming-day-cream","title":"The Anthemis™ Soothing Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eTHE PROOF IS IN THE CALM.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReactive skin is what shaped this formula — our bestselling moisturizer, designed for the skin that asks for backup. The result: hydration that lasts the day and calm that holds. It works like a circuit breaker, settling flare-ups, dialing down irritation, visibly reducing the appearance of redness, and strengthening your skin barrier with continued use.\u003c\/p\u003e\u003cp\u003eFor our Chamomile and Rosehip, we go with premium organic CO2 extracts to capture the highest potency possible — standard essential and cold-pressed oils simply don't measure up. The process runs cold, sealed, and oxygen-free, so the compounds that matter — calming Matricin and Bisabolol, protective Chamazulene, regenerative omegas 3, 6 and 9 — stay fully intact, primed and ready.\u003c\/p\u003e\u003cp\u003eHow can we say all that? Because we put it through the paces. 96-hour patch testing on sensitive and eczema-prone skin. An independent consumer trial with 112 women. The numbers came back strong: 84% felt instantly soothed, 97% said it helped soothe dry skin after 28 days, and 80% said it visibly reduced the appearance of redness.\u003c\/p\u003e\u003cp\u003eStressed-out skin settles down — and you feel like yourself again.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319531899,"sku":"PAI-1062","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/THE-ANTHEMIS_1.jpg?v=1599837090"},{"product_id":"pomegranate-pumpkin-seed-stretch-mark-system","title":"The Gemini™ Stretch Mark Dual-System","description":"\u003cp\u003e\u003cstrong\u003ePregnant skin's elastic waistband.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA fragrance-free stretch mark duo — one oil, one cream — designed to help skin stretch generously and bounce back fully, through pregnancy and beyond.\u003c\/p\u003e\u003cp\u003eSkin that's growing fast needs more than wishful thinking to stretch comfortably and without scarring. Think of this as a true two-step routine, not a duo for the sake of it. The daytime cream pushes hydration into skin that's pulling taut, holding onto the suppleness it relies on. The nighttime oil takes over for deep lipid work, feeding the dermis bioactive fatty acids that back up collagen and elastin while you sleep.\u003c\/p\u003e\u003cp\u003ePomegranate Seed CO2 Extract shows up in both formulas, bringing the rare omega-5 known as punicic acid. It helps shield your skin's structural proteins against the kind of breakdown that happens when tissue stretches quickly.\u003c\/p\u003e\u003cp\u003eCamellia Oil leads the oil formula as its primary carrier, picked because it actively encourages collagen synthesis and works to slow its breakdown at the same time. Pumpkin Seed Oil threads through both products as well, bringing phytosterols and linoleic acid that your skin draws on to stay elastic.\u003c\/p\u003e\u003cp\u003ePregnancy-safe from day one, The Gemini contains zero essential oils, zero fragrance, and no other irritants you'd want to steer clear of right now. No need to second-guess which oils are okay in which trimester. One system carries you across all three, into breastfeeding, and stays gentle enough to use on an infant's skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318811003,"sku":"PAI-1069","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/pregnancystretchmarkoilandbodycreamgiftsetPaiSkincare.jpg?v=1697715749"},{"product_id":"echium-argan-gentle-eye-cream","title":"Feather Canyon™ Smoothing Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNo more dry eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEye-area skin runs up to ten times thinner than the skin elsewhere on your face, with no oil glands of its own. So it needs real hydration—just not the heavy, rich kind. This silky, featherweight cream was built to deliver, without provoking a reaction.\u003c\/p\u003e\n\u003cp\u003eLoaded with omega fatty acids, Echium seed oil goes well beyond hydration. It signals the structural proteins responsible for firm, smooth skin, softening the look of fine lines over time. Clinical testing showed Echium oil cut wrinkle depth by more than 30% across 28 days. Multi-weight Hyaluronic Acid hydrates at varying skin depths, plumping cells below and trapping moisture up top. The payoff: a smoother surface, more bounce, and a finish that makeup loves.\u003c\/p\u003e\n\u003cp\u003eEchium also brings real anti-inflammatory action, easing the irritation and puffiness that thin skin shows so readily. Ours grows on farms in Essex and Yorkshire, blooming off-season to feed the bees when little else is in flower.\u003c\/p\u003e\n\u003cp\u003eFree of fragrance and essential oils, and 96-hour patch tested on reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"dual-effect-sensitive-skin-cloth-pack","title":"Twin Flyer™ Cleansing Cloths","description":"\u003cb\u003eCURATE YOUR CLEANSE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nThe ideal organic cotton face cloth for cleansing every type of sensitive skin.\u003cbr\u003e\u003cbr\u003e\nTurn to the textured muslin side for gentle exfoliation that even the most fragile skin can take. The plush terry side lifts away cleanser, makeup, and impurities from your face and the delicate eye area.\n\u003cbr\u003e\u003cbr\u003eNo wipes, no waste. Just toss these organic cotton cloths in the wash and reuse them again and again.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318417787,"sku":"PAI-1081","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Twin-Flyer-Cloth_01.jpg?v=1744124904"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTough on makeup, kind on skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 100% natural cleansing oil dissolves the day's buildup and eye makeup in a single pass. No tugging, no sting, no drama. Think crisp, clean sheets — only for your face.\u003c\/p\u003e\n\n\u003cp\u003eThe science is straightforward. Oil bonds to oil, which comes in handy when you're up against waterproof makeup, sunscreen, and everyday grime. Light Work latches onto excess sebum and any makeup oils sitting on the skin, then sweeps it all away. Add a splash of water and the formula turns milky as it emulsifies, rinsing clean and carrying the day with it. No detergents, no surfactants, no stripping. Just the natural polarity of castor oil pulling its weight.\u003c\/p\u003e\n\n\u003cp\u003eMost cleansing oils on the market rely on synthetic emulsifiers to make sure they rinse cleanly. Light Work doesn't bother. Translation: no detergent residue lingering in your skin once you've washed. That's the gap between skin that feels stretched and skin that just feels like itself.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around the same CO2-extracted Rosehip Oil that anchors our bestselling BioRegenerate, paired with a barrier-friendly sunflower seed oil base rich in linoleic acid, this sting-free formula leaves skin feeling softer, nourished, and truly radiant.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"sensitive-sunscreen-spf-30","title":"British Summer Time™ SPF 30 Sensitive Sunscreen","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMeet our original broad spectrum mineral sunscreen, formulated for sensitive skin. This reef-safe vegan formula brings broad spectrum, blue-light and infrared protection to fend off sun damage without provoking irritation.\u003cbr\u003e\u003cbr\u003eSPF and sensitive skin have a complicated history. In fact, 50% of Pai customers* have had a bad reaction to a sunscreen. The reason? Sunscreen is engineered to cling tight for maximum coverage, which can mean clogged pores, flare-ups and irritation. But skipping SPF altogether isn't an option either. Sunburn, premature aging, a higher risk of skin cancer? Hard pass. Our customers deserve a daily SPF they can rely on, one that even the most reactive skin can wear comfortably.\u003cbr\u003e\u003cbr\u003eOur organic formula is powered by natural Zinc Oxide, which delivers broad spectrum coverage and skips the dreaded white cast. Cotton Extract steps in to help skin recover from damage caused by UVB, UVA, infrared and visible light.\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319236987,"sku":"PAI-2002","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH_DOUBLE_SUMMER_TIME_1_1_43de421d-6b05-431c-b675-8e6fed063e89.jpg?v=1648342822"},{"product_id":"vitamin-c-booster","title":"Stabilized Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA force of nature to brighten dull skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring real brightening power to your routine with this concentrated 20% Vitamin C booster, built to lift dullness, smooth uneven tone and shield skin from everyday environmental stress. The active here is Ascorbyl Tetraisopalmitate, a stabilized, oil-soluble form of Vitamin C drawn from corn. Because it's intrinsically stable, there's no pH wrangling and no stabilizer cocktails involved. The last drop is as potent as the first.\u003c\/p\u003e\n\n\u003cp\u003eBeing oil-soluble gives it a natural pull toward your skin's lipid structures, so it absorbs more efficiently than the water-soluble Vitamin C most formulas rely on. Once inside the cells, it converts gradually to active ascorbic acid, delivering steady antioxidant protection across the day rather than a quick hit that fades within hours.\u003c\/p\u003e\n\n\u003cp\u003eThe upshot? One of the highest Vitamin C concentrations you'll come across, with none of the pH-related irritation. Add 1–2 drops to a moisturizer, serum or face oil you already love. Your skin, your call.\u003c\/p\u003e\n\n\u003cp\u003eThe oil base isn't just along for the ride either. Prickly pear seed oil delivers an exceptional dose of linoleic acid and Vitamin E to reinforce the barrier, blueberry seed oil contributes omega fatty acids and a second layer of antioxidant defense, and sunflower seed oil adds phytosterols to keep skin comfortable and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, free of essential oils, and patch tested on sensitive skin over 96 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA dual-peptide booster to firm and smooth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWalk through the peptide category and you'll see synthetics almost without exception. Ours are different: one fermented from yeast, the other from peas, both COSMOS certified. That's genuinely rare in peptide territory, which translates to real anti-aging results inside a fully natural formula.\u003c\/p\u003e\u003cp\u003eThe pairing here is Hexapeptide-11 and Pea Peptide, and they handle different parts of the same job. Hexapeptide-11 acts as the messenger, telling your fibroblasts to dial up production of collagen and elastin. Pea Peptide brings the raw materials, especially lysine. It's an essential amino acid you can't produce internally, and it's vital for locking collagen molecules into resilient, well-formed fibers. The outcome: skin that feels firmer and bouncier, with a visibly smoother finish.\u003c\/p\u003e\u003cp\u003eA small piece of botany trivia: peas hold one of the most well-rounded amino acid profiles among plant proteins, containing every one of the 22 amino acids. That richness translates to film-forming and antioxidant activity at the surface level, so you're getting both deeper structural support and an instant smoothing effect.\u003c\/p\u003e\u003cp\u003eThere's published research behind Hexapeptide-11, showing measurable elasticity gains in just 4 weeks. It also turns on the Nrf2 pathway, your skin's built-in antioxidant defense system, and helps shield fibroblasts from the early shutdown that drives accelerated aging.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319368059,"sku":"LAB-039","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Peptides_Booster.jpg?v=1666346458"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cstrong\u003eSWIPE BRIGHT.\u003c\/strong\u003e\u003cbr\u003eAn ultra-gentle daily exfoliator that sweeps away dead skin cells and brightens visibly from the first pass, for a smoother, more uniform-looking complexion. Better yet, it's clinically proven for sensitive skin.\u003c\/p\u003e\u003cp\u003eDoing the heavy lifting is PHA (Polyhydroxy Acid), whose oversized molecules stay up top instead of pushing into deeper layers. You get the resurfacing payoff of a traditional acid without the burn. Backing it up: the first 100% natural COSMOS-certified Niacinamide, a clinically proven brightener that evens tone at the cellular level, plus CO2-extracted organic Rosehip loaded with antioxidant carotenoids to amplify radiance.\u003c\/p\u003e\u003cp\u003eNo fragrance, no alcohol, just a daily brightening, skin-smoothing step that actually agrees with sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/collections\/Collection_-_Placeholder_9280e78f-e8b9-42dc-b8e9-092373003187.jpg?v=1774360011","url":"https:\/\/www.paiskincare.com\/en-us\/collections\/best-sellers.oembed?page=2","provider":"Pai Skincare UK","version":"1.0","type":"link"}