{"title":"The Brighten Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our bestselling range of brightening skincare products for sensitive skin. Powered by a stellar lineup of potent organic ingredients including Rosehip Oil, PHAs and stabilised Vitamin C . These radiance-restoring heroes will get your skin glowing again.\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTough on makeup, kind on skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 100% natural cleansing oil dissolves the day's buildup and eye makeup in a single pass. No tugging, no sting, no drama. Think crisp, clean sheets — only for your face.\u003c\/p\u003e\n\n\u003cp\u003eThe science is straightforward. Oil bonds to oil, which comes in handy when you're up against waterproof makeup, sunscreen, and everyday grime. Light Work latches onto excess sebum and any makeup oils sitting on the skin, then sweeps it all away. Add a splash of water and the formula turns milky as it emulsifies, rinsing clean and carrying the day with it. No detergents, no surfactants, no stripping. Just the natural polarity of castor oil pulling its weight.\u003c\/p\u003e\n\n\u003cp\u003eMost cleansing oils on the market rely on synthetic emulsifiers to make sure they rinse cleanly. Light Work doesn't bother. Translation: no detergent residue lingering in your skin once you've washed. That's the gap between skin that feels stretched and skin that just feels like itself.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around the same CO2-extracted Rosehip Oil that anchors our bestselling BioRegenerate, paired with a barrier-friendly sunflower seed oil base rich in linoleic acid, this sting-free formula leaves skin feeling softer, nourished, and truly radiant.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"vitamin-c-booster","title":"Stabilized Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA force of nature to brighten dull skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring real brightening power to your routine with this concentrated 20% Vitamin C booster, built to lift dullness, smooth uneven tone and shield skin from everyday environmental stress. The active here is Ascorbyl Tetraisopalmitate, a stabilized, oil-soluble form of Vitamin C drawn from corn. Because it's intrinsically stable, there's no pH wrangling and no stabilizer cocktails involved. The last drop is as potent as the first.\u003c\/p\u003e\n\n\u003cp\u003eBeing oil-soluble gives it a natural pull toward your skin's lipid structures, so it absorbs more efficiently than the water-soluble Vitamin C most formulas rely on. Once inside the cells, it converts gradually to active ascorbic acid, delivering steady antioxidant protection across the day rather than a quick hit that fades within hours.\u003c\/p\u003e\n\n\u003cp\u003eThe upshot? One of the highest Vitamin C concentrations you'll come across, with none of the pH-related irritation. Add 1–2 drops to a moisturizer, serum or face oil you already love. Your skin, your call.\u003c\/p\u003e\n\n\u003cp\u003eThe oil base isn't just along for the ride either. Prickly pear seed oil delivers an exceptional dose of linoleic acid and Vitamin E to reinforce the barrier, blueberry seed oil contributes omega fatty acids and a second layer of antioxidant defense, and sunflower seed oil adds phytosterols to keep skin comfortable and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, free of essential oils, and patch tested on sensitive skin over 96 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Brightening Moisturizer","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilized Vitamin C moisturizer built for real radiance—no sting required. The silky cream pulls brightening and hydration into one intelligent formula, proven to lift radiance* even on skin that usually flinches at actives. Our oil-soluble stabilized Vitamin C teams up with upcycled Bilberry extract to handle repair and protection, all folded into nourishing plant butters that melt right in. High-performance actives that actually treat your skin with respect. Wild concept, we know.\u003cbr\u003e\u003cbr\u003eQuick chemistry break: Traditional Vitamin C (Ascorbic Acid) is powerful but moody. It demands a low pH to function—which irritates skin—and oxidizes before you can blink, turning your jar a charming shade of orange. Less than ideal.\u003cbr\u003e\u003cbr\u003eWe chose Ascorbyl Tetraisopalmitate instead: a natural, oil-soluble form that releases gradually and stays steady from your first pump to your last. Combined with omega-rich Bilberry extract (rescued from the juice industry), it soothes inflammation while reinforcing your skin barrier.\u003cbr\u003e\u003cbr\u003eThen there's Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that lightweight, never-greasy finish. Sustainability meets skin science, and this is the result. Certified organic, dermatologist-approved, irritation-free brightening for everyone.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Dark Spot Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum does dark spots differently. Clinically proven to reduce their appearance and even out skin tone, with instantly brighter results from day one*.\u003c\/p\u003e\n\u003cp\u003eExfoliating acids tend to leave skin reactive and more vulnerable to UV damage. Our Marine Algae extract takes a different route, working deep in the skin to address discoloration at its source. Existing dark spots fade, while new ones are kept from showing up.\u003c\/p\u003e\n\u003cp\u003eA bit of science: as the years pass, the fibroblasts in charge of your pigmentation lose their grip on the melanocytes. Cue age spots. Marine Algae happens to be packed with phlorotannins, a class of compounds you'll only find in brown seaweed. These switch the SDF-1 signaling protein back on, prompting melanocytes to ease up on melanin production and handing natural pigmentation control back to your skin.\u003c\/p\u003e\n\u003cp\u003eWith peer-reviewed research behind it and clinical testing carried out across a range of skin tones, the formula is safe for every complexion. No bleaching, no faded freckles, no interference with your tan. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation answer for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"british-summer-time-glow","title":"British Summer Time Glow™ SPF 30","description":"\u003cp\u003e\u003cb\u003eSUNSCREEN'S HAD A GLOW-UP.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eHere's a hybrid formula that bridges the end of your skincare and the start of your makeup, made to work with even reactive skin. Weightless and fragrance-free, this mineral sunscreen handles face and body, with a natural glow baked into the formula.\u003cbr\u003e\u003cbr\u003eSPF is the step most people drop, usually because it stings, or sits so heavy that makeup refuses to cooperate. We rethought the approach. The result feels like skincare. And wears like a luminizing primer. The numbers back it up: in independent trials*, 83% reported instantly more luminous skin, while 88% felt it worked as a smooth, even base.\u003cbr\u003e\u003cbr\u003eThe how: non-nano Zinc Oxide teams up with Cotton Extract to deliver broad spectrum coverage, sitting on the skin's surface to physically deflect UVA and UVB. Ethically sourced pearlescent pigments handle the glow part, for dewy summer-skin radiance, year-round.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321465211,"sku":"PAI-2020","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Copy_of_1b.BST_Shadow_97e0405d-6d44-4248-8651-17cf662487a0.jpg?v=1713785354"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cstrong\u003eSWIPE BRIGHT.\u003c\/strong\u003e\u003cbr\u003eAn ultra-gentle daily exfoliator that sweeps away dead skin cells and brightens visibly from the first pass, for a smoother, more uniform-looking complexion. Better yet, it's clinically proven for sensitive skin.\u003c\/p\u003e\u003cp\u003eDoing the heavy lifting is PHA (Polyhydroxy Acid), whose oversized molecules stay up top instead of pushing into deeper layers. You get the resurfacing payoff of a traditional acid without the burn. Backing it up: the first 100% natural COSMOS-certified Niacinamide, a clinically proven brightener that evens tone at the cellular level, plus CO2-extracted organic Rosehip loaded with antioxidant carotenoids to amplify radiance.\u003c\/p\u003e\u003cp\u003eNo fragrance, no alcohol, just a daily brightening, skin-smoothing step that actually agrees with sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"},{"product_id":"the-bright-stuff-bundle","title":"The Bright Stuff","description":"\u003cp\u003e\u003cb\u003eYOUR SKIN'S RADIANCE RESET  \u003c\/b\u003e\u003cbr\u003eModern life takes its toll on skin, but this trio has dullness covered. The exfoliating toner harnesses PHAs to brighten, smooth, and rebalance tone, gently and without any irritation. No sting, no tightness.\u003c\/p\u003e\n\u003cp\u003eVitamin C Booster packs in antioxidants to brighten and shield. Add a few drops to your serum, moisturizer, or face oil. To finish, the Rosehip face oil rounds out your nighttime routine.\u003c\/p\u003e\n\u003cp\u003eDeeply regenerative and rich in antioxidants, it seals in hydration while softening, smoothing, and brightening.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56159509184891,"sku":"PAI-BB-2099","price":73.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/TheBrightStuff.jpg?v=1773915874"}],"url":"https:\/\/www.paiskincare.com\/en-us\/collections\/brighten-product-collection.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}