{"title":"New In","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop the latest additions to Pai Skincare. Every Pai product, including our new products are formulated and manufactured in our London HQ by our dedicated team of experts with the mission to do the right thing by your skin.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"the-impossible-tan-hydrating-self-tan-drops","title":"The Impossible Tan™ Hydrating Self-Tanning Drops","description":"\u003cp\u003e\u003cb\u003eSELF TAN MEETS SKINCARE.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt around naturally-derived DHA, Ceramides, and Hyaluronic Acid, these fully customizable drops read your complexion to build a streak-free glow at whatever intensity you want. Skip the orange cast, skip the hassle, skip the irritation.\u003c\/p\u003e\n\u003cp\u003eThe typical self tan leans on synthetic DHA paired with drying alcohols — a combination that can trigger dehydration, breakouts, and irritation. We went the other way: COSMOS-certified organic DHA, bioengineered through fermentation, partnered with erythrulose for a cooler-toned color that genuinely reads as sun. The dual-agent approach builds multi-dimensional tone across every skin tone, rather than reducing everyone to the same flat shade.\u003c\/p\u003e\n\u003cp\u003eFrom there, we structured everything else like a serum. Oat-derived Ceramides shore up your moisture barrier. Sodium Hyaluronate pulls hydration into the upper layers of skin. Prebiotic Inulin feeds the skin microbiome. The end result is a self tan that's clinically proven to deliver up to eight hours of hydration, while 92% of trial participants reported it didn't irritate their skin. Dermatologist approved on sensitive skin, with a patch-test irritation score that landed at exactly zero.\u003c\/p\u003e\n\u003cp\u003eAlcohol-free. Fragrance-free. Essential-oil-free. And 87% of testers reported no odor during development. Sworn off self tan after a bad experience? This is the formula that wins you back.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55334642942331,"sku":"PAI-2021","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/HYDRATING_SELF_TAN_DROPS.jpg?v=1744621780"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKick your skin into age-defying action.\u003c\/strong\u003e\u003cbr\u003eThink of it as a biohack for your complexion. This longevity serum combines NAD+ science with collagen-boosting peptide technology, clinically proven to revitalize on contact and significantly reduce wrinkle depth in four weeks*. Cue ultra-plump, smoother skin that's visibly bouncier.\u003c\/p\u003e\n\n\u003cp\u003eWhere most serums chase visible signs of aging one at a time, this one goes after the underlying driver: a decline in cellular energy that fuels every change you see. Our fragrance-free clear gel is built to recharge skin at the cellular level, effectively rewinding its clock. An advanced formula that slows and reverses the signs of aging, without setting off irritation.\u003c\/p\u003e\n\n\u003cp\u003eHere's the breakdown. Sunflower Sprout Extract switches on your skin's own NAD+ production, re-energizing cells to fire on all cylinders. A biofermented TriPeptide Complex eases expression lines, evens out tone, and takes on puffiness and dark circles. Exosome-rich Centella Asiatica acts like a messenger, sending repair signals straight to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every depth. Fine lines look softened, firmness lifts, and skin renews from the cellular floor up.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"},{"product_id":"rosehip-ritual","title":"The Rosehip Ritual Cleanser, Face Oil \u0026 Massage Tool Gift Set","description":"\u003cp\u003e\u003cb\u003eGIVE THE GIFT OF GLOW.\u003c\/b\u003e\u003cbr\u003eThis limited edition set brings together mini sizes of our bestselling Light Work™ Cleansing Oil and Rosehip Bioregenerate™ Face Oil, plus an exclusive Gua Sha massage stone. The ultimate at-home facial kit: equal parts relaxing and rejuvenating. \u003cbr\u003eBoth formulas get their brightening power from our unrivaled Rosehip Oil, expertly CO2-extracted for maximum potency. The calming Aventurine massage tool then brings circulation to the surface, sculpting and depuffing as you go. \u003cbr\u003eA little me-time to unwind, de-stress, and glow, beautifully wrapped and ready to give.\u003cbr\u003e\u003cbr\u003eLight Work™ Cleansing Oil mini: 28ml \/ 0.95 fl oz\u003cbr\u003eRosehip Bioregenerate™ Face Oil mini: 10ml \/ 0.3 fl oz\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55736664818043,"sku":"PAI-8088","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/ROSEHIP-RITUAL-PACKSHOT-2025.jpg?v=1757583187"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cstrong\u003eSWIPE BRIGHT.\u003c\/strong\u003e\u003cbr\u003eAn ultra-gentle daily exfoliator that sweeps away dead skin cells and brightens visibly from the first pass, for a smoother, more uniform-looking complexion. Better yet, it's clinically proven for sensitive skin.\u003c\/p\u003e\u003cp\u003eDoing the heavy lifting is PHA (Polyhydroxy Acid), whose oversized molecules stay up top instead of pushing into deeper layers. You get the resurfacing payoff of a traditional acid without the burn. Backing it up: the first 100% natural COSMOS-certified Niacinamide, a clinically proven brightener that evens tone at the cellular level, plus CO2-extracted organic Rosehip loaded with antioxidant carotenoids to amplify radiance.\u003c\/p\u003e\u003cp\u003eNo fragrance, no alcohol, just a daily brightening, skin-smoothing step that actually agrees with sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"},{"product_id":"the-bright-stuff-bundle","title":"The Bright Stuff","description":"\u003cp\u003e\u003cb\u003eYOUR SKIN'S RADIANCE RESET  \u003c\/b\u003e\u003cbr\u003eModern life takes its toll on skin, but this trio has dullness covered. The exfoliating toner harnesses PHAs to brighten, smooth, and rebalance tone, gently and without any irritation. No sting, no tightness.\u003c\/p\u003e\n\u003cp\u003eVitamin C Booster packs in antioxidants to brighten and shield. Add a few drops to your serum, moisturizer, or face oil. To finish, the Rosehip face oil rounds out your nighttime routine.\u003c\/p\u003e\n\u003cp\u003eDeeply regenerative and rich in antioxidants, it seals in hydration while softening, smoothing, and brightening.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56159509184891,"sku":"PAI-BB-2099","price":73.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/TheBrightStuff.jpg?v=1773915874"}],"url":"https:\/\/www.paiskincare.com\/en-us\/collections\/new-in.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}