{"title":"Pigmentation \u0026 Uneven Skin Tone","description":"\u003cp data-pm-slice=\"1 1 []\"\u003ePigmentation is more complicated than simply patches of darker skin. It can mean hyperpigmentation, melasma, age spots, post-inflammatory hyperpigmentation and more. [read more]\u003c\/p\u003e\n\u003cp\u003eWhat sensitive skin that's prone to pigmentation needs is antioxidant-rich formulas that exfoliate, brighten and even skin tone. Enter: naturally brightening Vitamin C-powered creams and boosters, our bestselling Rosehip Bioregenerate face oil and our gentle but effective physical exfoliator.\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Eco-Bead Exfoliator","description":"\u003cp\u003e\u003cstrong\u003eA curveball for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eReal exfoliation, zero irritation. Perfectly round, 100% natural jojoba beads roll across the skin in an omega-rich gel, sweeping away dead cells and surface buildup without leaving damage behind (skin or oceans, both safe). No rawness. No redness. The result is skin that feels supple, smooth, and properly nourished.\u003c\/p\u003e\n\n\u003cp\u003eMost botanical exfoliants are basically pulverized walnut shells, fruit pits, or sugar crystals. Every one of those has sharp, irregular edges that nick the skin in ways you can't see. Jojoba beads work differently. Engineered into uniform spheres, they roll across the surface instead of scraping it. This isn't a gentler scrub. It's a different mechanism entirely, which is precisely why this formula has been patch-tested and cleared for sensitive and eczema-prone skin.\u003c\/p\u003e\n\n\u003cp\u003eThen there's the kukui nut and botanical oil blend baked right in, which means your skin is being conditioned while it's being exfoliated, not stripped along the way. No tight, post-scrub feeling. No frantic dash for the moisturizer. Skin comes out softer and noticeably brighter, primed to drink in whatever you layer on next.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"sensitive-sunscreen-spf-30","title":"British Summer Time™ SPF 30 Sensitive Sunscreen","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMeet our original broad spectrum mineral sunscreen, formulated for sensitive skin. This reef-safe vegan formula brings broad spectrum, blue-light and infrared protection to fend off sun damage without provoking irritation.\u003cbr\u003e\u003cbr\u003eSPF and sensitive skin have a complicated history. In fact, 50% of Pai customers* have had a bad reaction to a sunscreen. The reason? Sunscreen is engineered to cling tight for maximum coverage, which can mean clogged pores, flare-ups and irritation. But skipping SPF altogether isn't an option either. Sunburn, premature aging, a higher risk of skin cancer? Hard pass. Our customers deserve a daily SPF they can rely on, one that even the most reactive skin can wear comfortably.\u003cbr\u003e\u003cbr\u003eOur organic formula is powered by natural Zinc Oxide, which delivers broad spectrum coverage and skips the dreaded white cast. Cotton Extract steps in to help skin recover from damage caused by UVB, UVA, infrared and visible light.\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319236987,"sku":"PAI-2002","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH_DOUBLE_SUMMER_TIME_1_1_43de421d-6b05-431c-b675-8e6fed063e89.jpg?v=1648342822"},{"product_id":"vitamin-c-booster","title":"Stabilized Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA force of nature to brighten dull skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring real brightening power to your routine with this concentrated 20% Vitamin C booster, built to lift dullness, smooth uneven tone and shield skin from everyday environmental stress. The active here is Ascorbyl Tetraisopalmitate, a stabilized, oil-soluble form of Vitamin C drawn from corn. Because it's intrinsically stable, there's no pH wrangling and no stabilizer cocktails involved. The last drop is as potent as the first.\u003c\/p\u003e\n\n\u003cp\u003eBeing oil-soluble gives it a natural pull toward your skin's lipid structures, so it absorbs more efficiently than the water-soluble Vitamin C most formulas rely on. Once inside the cells, it converts gradually to active ascorbic acid, delivering steady antioxidant protection across the day rather than a quick hit that fades within hours.\u003c\/p\u003e\n\n\u003cp\u003eThe upshot? One of the highest Vitamin C concentrations you'll come across, with none of the pH-related irritation. Add 1–2 drops to a moisturizer, serum or face oil you already love. Your skin, your call.\u003c\/p\u003e\n\n\u003cp\u003eThe oil base isn't just along for the ride either. Prickly pear seed oil delivers an exceptional dose of linoleic acid and Vitamin E to reinforce the barrier, blueberry seed oil contributes omega fatty acids and a second layer of antioxidant defense, and sunflower seed oil adds phytosterols to keep skin comfortable and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, free of essential oils, and patch tested on sensitive skin over 96 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe original mineral sunscreen built for sensitive skin. A vegan, reef-friendly formula that delivers broad spectrum, blue light, and infrared protection without setting off your skin.\u003cbr\u003e\u003cbr\u003eSensitive skin has a complicated history with sunscreen. Half of Pai customers* report a bad reaction to an SPF in the past. Chemical filters need to be absorbed by the skin to function, and that absorption can spark the very inflammation you wanted to avoid. Skipping SPF isn't the answer either. Premature aging, oxidative stress from UV, skin left wide open to damage? Hard pass. What you actually need is a daily sunscreen you can rely on, one that even the most reactive skin can handle.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide forms a film at the surface, bouncing UV away instead of being drawn into the skin. The result: no chalky finish, no clogged pores, no flare-ups. Then there's Cotton Callus Culture, an extract from plant stem cells that helps skin repair after UVB, UVA, infrared, and visible light exposure. Karanja Oil adds natural flavonoids that absorb UV and reinforce the mineral filter. You're left with a quick-sinking, non-greasy formula that wears well under makeup, finally turning sun protection into the simplest step of your morning.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321661819,"sku":"PAI-1015","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH-SUMMER-TIME_1_338bd55f-a1ad-4736-9e5f-b3787887776d.jpg?v=1650986512"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Brightening Moisturizer","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilized Vitamin C moisturizer built for real radiance—no sting required. The silky cream pulls brightening and hydration into one intelligent formula, proven to lift radiance* even on skin that usually flinches at actives. Our oil-soluble stabilized Vitamin C teams up with upcycled Bilberry extract to handle repair and protection, all folded into nourishing plant butters that melt right in. High-performance actives that actually treat your skin with respect. Wild concept, we know.\u003cbr\u003e\u003cbr\u003eQuick chemistry break: Traditional Vitamin C (Ascorbic Acid) is powerful but moody. It demands a low pH to function—which irritates skin—and oxidizes before you can blink, turning your jar a charming shade of orange. Less than ideal.\u003cbr\u003e\u003cbr\u003eWe chose Ascorbyl Tetraisopalmitate instead: a natural, oil-soluble form that releases gradually and stays steady from your first pump to your last. Combined with omega-rich Bilberry extract (rescued from the juice industry), it soothes inflammation while reinforcing your skin barrier.\u003cbr\u003e\u003cbr\u003eThen there's Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that lightweight, never-greasy finish. Sustainability meets skin science, and this is the result. Certified organic, dermatologist-approved, irritation-free brightening for everyone.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Dark Spot Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum does dark spots differently. Clinically proven to reduce their appearance and even out skin tone, with instantly brighter results from day one*.\u003c\/p\u003e\n\u003cp\u003eExfoliating acids tend to leave skin reactive and more vulnerable to UV damage. Our Marine Algae extract takes a different route, working deep in the skin to address discoloration at its source. Existing dark spots fade, while new ones are kept from showing up.\u003c\/p\u003e\n\u003cp\u003eA bit of science: as the years pass, the fibroblasts in charge of your pigmentation lose their grip on the melanocytes. Cue age spots. Marine Algae happens to be packed with phlorotannins, a class of compounds you'll only find in brown seaweed. These switch the SDF-1 signaling protein back on, prompting melanocytes to ease up on melanin production and handing natural pigmentation control back to your skin.\u003c\/p\u003e\n\u003cp\u003eWith peer-reviewed research behind it and clinical testing carried out across a range of skin tones, the formula is safe for every complexion. No bleaching, no faded freckles, no interference with your tan. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation answer for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"british-summer-time-glow","title":"British Summer Time Glow™ SPF 30","description":"\u003cp\u003e\u003cb\u003eSUNSCREEN'S HAD A GLOW-UP.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eHere's a hybrid formula that bridges the end of your skincare and the start of your makeup, made to work with even reactive skin. Weightless and fragrance-free, this mineral sunscreen handles face and body, with a natural glow baked into the formula.\u003cbr\u003e\u003cbr\u003eSPF is the step most people drop, usually because it stings, or sits so heavy that makeup refuses to cooperate. We rethought the approach. The result feels like skincare. And wears like a luminizing primer. The numbers back it up: in independent trials*, 83% reported instantly more luminous skin, while 88% felt it worked as a smooth, even base.\u003cbr\u003e\u003cbr\u003eThe how: non-nano Zinc Oxide teams up with Cotton Extract to deliver broad spectrum coverage, sitting on the skin's surface to physically deflect UVA and UVB. Ethically sourced pearlescent pigments handle the glow part, for dewy summer-skin radiance, year-round.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321465211,"sku":"PAI-2020","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Copy_of_1b.BST_Shadow_97e0405d-6d44-4248-8651-17cf662487a0.jpg?v=1713785354"},{"product_id":"retinoid-booster","title":"Retinoid 0.3% Skin Renewal Booster","description":"\u003cp\u003e\u003cstrong\u003eRetinoid results without reactions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA concentrated shot of Retinoic Acid paired with Vitamin E that outpaces Retinol and Retinal at softening the look of fine lines, minus the usual irritation gamble. Across a 105-person study, 80% reported a visible reduction in fine lines, and 94% confirmed it didn't irritate from the very first use.\u003c\/p\u003e\u003cp\u003eRetinoids (vitamin A) accelerate cell turnover, clearing space for fresh skin to surface while driving collagen production to fight signs of aging. Most retinoids, Retinol included, have to take two enzymatic detours before they convert into active Retinoic Acid on skin. Ours starts there. A single bond to break, no multi-step cascade. That's why it's gentler on sensitive skin, and why 0.3% caps out cosmetic formulations.\u003c\/p\u003e\u003cp\u003eTo steady the barrier while renewal speeds up, we've folded in Oat Extract rich in ceramides, so repair runs alongside the active rather than after it. There's also Buah Merah oil, loaded with antioxidants, keeping the Retinoic Acid stable in the bottle and defending your skin once it's applied.\u003c\/p\u003e\u003cp\u003ePotent from first drop to last.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311322874235,"sku":"LAB-048","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Retinoid_shadow.jpg?v=1750259254"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cstrong\u003eSWIPE BRIGHT.\u003c\/strong\u003e\u003cbr\u003eAn ultra-gentle daily exfoliator that sweeps away dead skin cells and brightens visibly from the first pass, for a smoother, more uniform-looking complexion. Better yet, it's clinically proven for sensitive skin.\u003c\/p\u003e\u003cp\u003eDoing the heavy lifting is PHA (Polyhydroxy Acid), whose oversized molecules stay up top instead of pushing into deeper layers. You get the resurfacing payoff of a traditional acid without the burn. Backing it up: the first 100% natural COSMOS-certified Niacinamide, a clinically proven brightener that evens tone at the cellular level, plus CO2-extracted organic Rosehip loaded with antioxidant carotenoids to amplify radiance.\u003c\/p\u003e\u003cp\u003eNo fragrance, no alcohol, just a daily brightening, skin-smoothing step that actually agrees with sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare UK","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"}],"url":"https:\/\/www.paiskincare.com\/en-us\/collections\/pigmentation.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}