{"title":"Serums","description":"","products":[{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Hydration Serum","description":"\u003cp\u003eA GLASS OF WATER FOR THIRSTY SKIN When skin is crying out for moisture, a surface splash won't cut it. It needs to drink deep. Made specifically for very dry and eczema-prone skin, our bestselling hydration serum delivers water right where it's wanted most.\u003c\/p\u003e\u003cp\u003eHyaluronic Acid pulls hydration deep into skin instead of pooling at the top, joined by a trio of native Australian berries (muntries, riberry, and pepperberry) that nourish from within.\u003c\/p\u003e\u003cp\u003ePrebiotic Inulin reinforces the barrier by looking after your biome. Jojoba Oil ushers it all into skin, free from the propylene glycol most serums fall back on (and that sensitive skin tends to react to).\u003c\/p\u003e\u003cp\u003eClinically tested on sensitive skin to ease dry patches without triggering irritation. Tightness eases off, comfort returns, hydration actually lands. No stinging, no flare-up. Just skin that's back to life.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"instant-kalmer-ceramide-serum","title":"Instant Kalmer™ Ceramide Serum","description":"\u003cp\u003e\u003cstrong\u003eFROM DISTRESSED TO DE-STRESSED.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSoothe inflamed, reactive skin with this featherlight ceramide serum, made for sensitive complexions at their breaking point.\u003c\/p\u003e\u003cp\u003eMost \"ceramide\" serums rely on one synthetic ceramide and leave it there. This one delivers three plant-derived ceramides—types 2, 3, and 8—engineered to mirror the ones your skin already makes, plus a purpose-built delivery system that ferries them deeper into the barrier, right where repair needs to happen. The payoff: actual barrier rebuilding, not just ceramides listed for show.\u003c\/p\u003e\u003cp\u003eSea Aster quiets reactivity while nudging your skin to produce more of its own lipids; Schisandra berry confronts inflammation right where it starts. Mondo Grass root extract takes things a step further by cutting down how often flare-ups occur, so calm sticks around.\u003c\/p\u003e\u003cp\u003eNo fragrance, no essential oils, independently tested on sensitive skin: 84% saw calmer skin and 82% felt instant relief from discomfort. Most serums are water-only; this one folds in omega 6-rich Safflower Oil to soften and replenish. Lightweight, never tacky, and genuinely gentle on skin that flares at the smallest trigger.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319662971,"sku":"PAI-1063","price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Instant_Kalmer_Ceramide_Serum.jpg?v=1645798827"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Dark Spot Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum does dark spots differently. Clinically proven to reduce their appearance and even out skin tone, with instantly brighter results from day one*.\u003c\/p\u003e\n\u003cp\u003eExfoliating acids tend to leave skin reactive and more vulnerable to UV damage. Our Marine Algae extract takes a different route, working deep in the skin to address discoloration at its source. Existing dark spots fade, while new ones are kept from showing up.\u003c\/p\u003e\n\u003cp\u003eA bit of science: as the years pass, the fibroblasts in charge of your pigmentation lose their grip on the melanocytes. Cue age spots. Marine Algae happens to be packed with phlorotannins, a class of compounds you'll only find in brown seaweed. These switch the SDF-1 signaling protein back on, prompting melanocytes to ease up on melanin production and handing natural pigmentation control back to your skin.\u003c\/p\u003e\n\u003cp\u003eWith peer-reviewed research behind it and clinical testing carried out across a range of skin tones, the formula is safe for every complexion. No bleaching, no faded freckles, no interference with your tan. Just balanced, even-toned skin.\u003c\/p\u003e\n\u003cp\u003eA hyperpigmentation answer for even the most hypervigilant skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKick your skin into age-defying action.\u003c\/strong\u003e\u003cbr\u003eThink of it as a biohack for your complexion. This longevity serum combines NAD+ science with collagen-boosting peptide technology, clinically proven to revitalize on contact and significantly reduce wrinkle depth in four weeks*. Cue ultra-plump, smoother skin that's visibly bouncier.\u003c\/p\u003e\n\n\u003cp\u003eWhere most serums chase visible signs of aging one at a time, this one goes after the underlying driver: a decline in cellular energy that fuels every change you see. Our fragrance-free clear gel is built to recharge skin at the cellular level, effectively rewinding its clock. An advanced formula that slows and reverses the signs of aging, without setting off irritation.\u003c\/p\u003e\n\n\u003cp\u003eHere's the breakdown. Sunflower Sprout Extract switches on your skin's own NAD+ production, re-energizing cells to fire on all cylinders. A biofermented TriPeptide Complex eases expression lines, evens out tone, and takes on puffiness and dark circles. Exosome-rich Centella Asiatica acts like a messenger, sending repair signals straight to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every depth. Fine lines look softened, firmness lifts, and skin renews from the cellular floor up.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare UK","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/collections\/Collection_-_Serums.jpg?v=1774358802","url":"https:\/\/www.paiskincare.com\/en-us\/collections\/serums.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}