{"title":"Signs Of Ageing","description":"\u003cp\u003eWe don't believe in quick fixes. Our philosophy is to select breakthrough organic ingredients that work with the skin to keep it as healthy and vibrant as possible, and that support it long term. Our Age Confidence range targets the signs of ageing while being kind to sensitive skin.\u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Gentle Cream Cleanser \u0026 Face Cloth","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA bestseller for good reason. This gentle cream cleanser leans on three plant oils to dissolve makeup and grime, keeping your skin's natural oil balance and pH intact in the process. Sensitive types swear by it, but the fan club extends well beyond. Think clean, soft skin, minus the tight, squeaky finish you might be used to.\u003c\/p\u003e\u003cp\u003eCleansing often feels like a chore. Sometimes quite literally, as though your skin's good stuff is being dragged off alongside the day's dirt and makeup. Not here. Completely detergent-free, the creamy formula nourishes skin instead of stripping it.\u003c\/p\u003e\u003cp\u003eOur goal is simple: leave your skin in better shape than we found it. That means zero surfactants in the formula, so the protective oils that keep the peace can stay right where they're needed.\u003c\/p\u003e\u003cp\u003eCamellia Oil brings the omegas, plus more than 87% unsaturated fatty acids, conditioning and hydrating during the cleanse itself. Castor Oil pulls impurities to the surface, with its ricinoleic acid soothing along the way. Sweet Almond Oil rounds out the trio as a soft emollient that breaks down excess sebum without going too far.\u003c\/p\u003e\u003cp\u003eThe \u003cu\u003eincluded\u003c\/u\u003e Dual-Effect Face Cloth (textured muslin for gentle exfoliation on one side, soft terry for a finishing sweep on the other) means a thorough clean without reaching for extra products.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"echium-argan-gentle-eye-cream","title":"Feather Canyon™ Smoothing Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNo more dry eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEye-area skin runs up to ten times thinner than the skin elsewhere on your face, with no oil glands of its own. So it needs real hydration—just not the heavy, rich kind. This silky, featherweight cream was built to deliver, without provoking a reaction.\u003c\/p\u003e\n\u003cp\u003eLoaded with omega fatty acids, Echium seed oil goes well beyond hydration. It signals the structural proteins responsible for firm, smooth skin, softening the look of fine lines over time. Clinical testing showed Echium oil cut wrinkle depth by more than 30% across 28 days. Multi-weight Hyaluronic Acid hydrates at varying skin depths, plumping cells below and trapping moisture up top. The payoff: a smoother surface, more bounce, and a finish that makeup loves.\u003c\/p\u003e\n\u003cp\u003eEchium also brings real anti-inflammatory action, easing the irritation and puffiness that thin skin shows so readily. Ours grows on farms in Essex and Yorkshire, blooming off-season to feed the bees when little else is in flower.\u003c\/p\u003e\n\u003cp\u003eFree of fragrance and essential oils, and 96-hour patch tested on reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"age-confidence-cream-echium-macadamia","title":"Salvation Jane™ Omega Rich Moisturizer","description":"\u003cb\u003eBRIMMING WITH CONFIDENCE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA high-performance moisturizer that softens the look of fine lines and wrinkles while boosting hydration in mature or dry skin. With Hyaluronic Acid and Echium leading the charge, this clever blend of omegas and antioxidants restores what time tends to take, leaving skin more supple and visibly plumper.\n\u003cbr\u003e\u003cbr\u003e\nWe built this no-compromise, all-natural moisturizer specifically for mature skin. Time machines aren't our thing. And honestly, you don't need one. Here's what we do know: irritation speeds up the visible signs of aging. That part, we've got covered. Echium delivers Gamma Linolenic Acid and Stearidonic Acid to calm and soften skin in equal measure.\n\u003cbr\u003e\u003cbr\u003e\nHyaluronic Acid, our hydration favorite, draws in water at up to 1000 times its weight, keeping skin plump, quenched, and ready to head off the next flare-up. Pretty smart.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318614395,"sku":"PAI-1089","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/SALVATION-JANE_1.jpg?v=1744124886"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Hydration Serum","description":"\u003cp\u003eA GLASS OF WATER FOR THIRSTY SKIN When skin is crying out for moisture, a surface splash won't cut it. It needs to drink deep. Made specifically for very dry and eczema-prone skin, our bestselling hydration serum delivers water right where it's wanted most.\u003c\/p\u003e\u003cp\u003eHyaluronic Acid pulls hydration deep into skin instead of pooling at the top, joined by a trio of native Australian berries (muntries, riberry, and pepperberry) that nourish from within.\u003c\/p\u003e\u003cp\u003ePrebiotic Inulin reinforces the barrier by looking after your biome. Jojoba Oil ushers it all into skin, free from the propylene glycol most serums fall back on (and that sensitive skin tends to react to).\u003c\/p\u003e\u003cp\u003eClinically tested on sensitive skin to ease dry patches without triggering irritation. Tightness eases off, comfort returns, hydration actually lands. No stinging, no flare-up. Just skin that's back to life.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTough on makeup, kind on skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 100% natural cleansing oil dissolves the day's buildup and eye makeup in a single pass. No tugging, no sting, no drama. Think crisp, clean sheets — only for your face.\u003c\/p\u003e\n\n\u003cp\u003eThe science is straightforward. Oil bonds to oil, which comes in handy when you're up against waterproof makeup, sunscreen, and everyday grime. Light Work latches onto excess sebum and any makeup oils sitting on the skin, then sweeps it all away. Add a splash of water and the formula turns milky as it emulsifies, rinsing clean and carrying the day with it. No detergents, no surfactants, no stripping. Just the natural polarity of castor oil pulling its weight.\u003c\/p\u003e\n\n\u003cp\u003eMost cleansing oils on the market rely on synthetic emulsifiers to make sure they rinse cleanly. Light Work doesn't bother. Translation: no detergent residue lingering in your skin once you've washed. That's the gap between skin that feels stretched and skin that just feels like itself.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around the same CO2-extracted Rosehip Oil that anchors our bestselling BioRegenerate, paired with a barrier-friendly sunflower seed oil base rich in linoleic acid, this sting-free formula leaves skin feeling softer, nourished, and truly radiant.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"vitamin-c-booster","title":"Stabilized Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA force of nature to brighten dull skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring real brightening power to your routine with this concentrated 20% Vitamin C booster, built to lift dullness, smooth uneven tone and shield skin from everyday environmental stress. The active here is Ascorbyl Tetraisopalmitate, a stabilized, oil-soluble form of Vitamin C drawn from corn. Because it's intrinsically stable, there's no pH wrangling and no stabilizer cocktails involved. The last drop is as potent as the first.\u003c\/p\u003e\n\n\u003cp\u003eBeing oil-soluble gives it a natural pull toward your skin's lipid structures, so it absorbs more efficiently than the water-soluble Vitamin C most formulas rely on. Once inside the cells, it converts gradually to active ascorbic acid, delivering steady antioxidant protection across the day rather than a quick hit that fades within hours.\u003c\/p\u003e\n\n\u003cp\u003eThe upshot? One of the highest Vitamin C concentrations you'll come across, with none of the pH-related irritation. Add 1–2 drops to a moisturizer, serum or face oil you already love. Your skin, your call.\u003c\/p\u003e\n\n\u003cp\u003eThe oil base isn't just along for the ride either. Prickly pear seed oil delivers an exceptional dose of linoleic acid and Vitamin E to reinforce the barrier, blueberry seed oil contributes omega fatty acids and a second layer of antioxidant defense, and sunflower seed oil adds phytosterols to keep skin comfortable and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, free of essential oils, and patch tested on sensitive skin over 96 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA dual-peptide booster to firm and smooth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWalk through the peptide category and you'll see synthetics almost without exception. Ours are different: one fermented from yeast, the other from peas, both COSMOS certified. That's genuinely rare in peptide territory, which translates to real anti-aging results inside a fully natural formula.\u003c\/p\u003e\u003cp\u003eThe pairing here is Hexapeptide-11 and Pea Peptide, and they handle different parts of the same job. Hexapeptide-11 acts as the messenger, telling your fibroblasts to dial up production of collagen and elastin. Pea Peptide brings the raw materials, especially lysine. It's an essential amino acid you can't produce internally, and it's vital for locking collagen molecules into resilient, well-formed fibers. The outcome: skin that feels firmer and bouncier, with a visibly smoother finish.\u003c\/p\u003e\u003cp\u003eA small piece of botany trivia: peas hold one of the most well-rounded amino acid profiles among plant proteins, containing every one of the 22 amino acids. That richness translates to film-forming and antioxidant activity at the surface level, so you're getting both deeper structural support and an instant smoothing effect.\u003c\/p\u003e\u003cp\u003eThere's published research behind Hexapeptide-11, showing measurable elasticity gains in just 4 weeks. It also turns on the Nrf2 pathway, your skin's built-in antioxidant defense system, and helps shield fibroblasts from the early shutdown that drives accelerated aging.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319368059,"sku":"LAB-039","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Peptides_Booster.jpg?v=1666346458"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrating Mask","description":"\u003cp\u003e\u003cstrong\u003eThe drought is over.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAn intensely hydrating mask that floods parched, lackluster skin with moisture. Meet Resurrection Plant, a desert extremophile capable of reviving itself from total dehydration, and it'll do the same for your skin. Rich, silky, an unmistakable ocean-blue, with visible results inside ten minutes.\u003c\/p\u003e\n\n\u003cp\u003eResurrection Plant extract brings three compounds shaped by evolution to outlast extreme water loss. Trehalose keeps the proteins and lipid membranes in your skin steady when dehydration stress strikes. Arbutin works on tone, brightening and evening as it goes. Glycerol glucoside dials up your skin's own water transport channels (the aquaporins) so moisture lands exactly where you need it. This isn't just hydration. It's cellular-level defense, honed over millions of years.\u003c\/p\u003e\n\n\u003cp\u003eBlue Tansy Oil earns its keep beyond the eye-catching color. Packed with chamazulene, a powerful anti-inflammatory, it calms reactive complexions while its sweet, herbal aroma takes care of your senses. Just the thing for skin that's dehydrated \u003cem\u003eand\u003c\/em\u003e reactive.\u003c\/p\u003e\n\n\u003cp\u003eAnd this is more than a temporary boost. Hyaluronic Acid and Hydrolyzed Glycosaminoglycans saturate the skin with moisture across multiple layers, while NMF Sugar Complex bonds straight to your keratin, making it physically impossible to rinse off. Translation: 72 hours of ongoing hydration after the mask is gone. Prebiotic Inulin feeds the helpful bacteria on your skin's surface for lasting barrier support.\u003c\/p\u003e\n\n\u003cp\u003eNothing sticky. Nothing tacky. Just a rich gel that melts into silky milk the moment water hits it, leaving every active behind on your skin. In consumer testing, 91% reported hydrated, smoother skin after only two uses.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320547707,"sku":"PAI-2009","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Resurrection_Girl_Resurrection_Plant_Blue_Tansy_Oil_Hydrating_Mask_1.jpg?v=1643217595"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe original mineral sunscreen built for sensitive skin. A vegan, reef-friendly formula that delivers broad spectrum, blue light, and infrared protection without setting off your skin.\u003cbr\u003e\u003cbr\u003eSensitive skin has a complicated history with sunscreen. Half of Pai customers* report a bad reaction to an SPF in the past. Chemical filters need to be absorbed by the skin to function, and that absorption can spark the very inflammation you wanted to avoid. Skipping SPF isn't the answer either. Premature aging, oxidative stress from UV, skin left wide open to damage? Hard pass. What you actually need is a daily sunscreen you can rely on, one that even the most reactive skin can handle.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide forms a film at the surface, bouncing UV away instead of being drawn into the skin. The result: no chalky finish, no clogged pores, no flare-ups. Then there's Cotton Callus Culture, an extract from plant stem cells that helps skin repair after UVB, UVA, infrared, and visible light exposure. Karanja Oil adds natural flavonoids that absorb UV and reinforce the mineral filter. You're left with a quick-sinking, non-greasy formula that wears well under makeup, finally turning sun protection into the simplest step of your morning.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321661819,"sku":"PAI-1015","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH-SUMMER-TIME_1_338bd55f-a1ad-4736-9e5f-b3787887776d.jpg?v=1650986512"},{"product_id":"vegan-collagen-booster","title":"Vegan Collagen 0.9% Restoring Booster","description":"\u003cp\u003e\u003cstrong\u003eInstantly smoother, more radiant skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is a vegan collagen alternative built from corn and soy proteins, engineered to match the conditioning, smoothing and moisture-binding performance of animal-sourced collagen. It lays down a flexible, breathable film on the skin, and under everyday humidity it actually holds onto water better than the original.\u003c\/p\u003e\u003cp\u003eHydrolyzed Vegetable Protein handles three things simultaneously: it cuts down on water loss through the skin, draws in ambient moisture from the air, and smooths the look of micro-irregularities for a more even, refined surface.\u003c\/p\u003e\u003cp\u003eAdd organic glycerin for extra hydration and prebiotic inulin to feed a balanced skin microbiome, and you get instant radiance with hydration that holds. In our consumer trial, 90% reported smoother, better-hydrated skin after the first application.\u003c\/p\u003e\u003cp\u003eFragrance-free, essential-oil-free, and 96-hour patch tested on reactive skin. If your skin doesn't get along with retinoids, AHAs and other go-to anti-aging actives, this delivers real smoothing and conditioning, minus the irritation.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis all-natural Hyaluronic Acid booster gives your routine a serious hydration boost. It's a concentrated dose of one of skincare's most reliable humectants, the kind that pulls moisture in and refuses to let it go. By hydrating skin at different depths, it supports a stronger barrier and a healthy glow.\u003c\/p\u003e\u003cp\u003eInside this small but mighty bottle, three distinct molecular weights of Hyaluronic Acid work in tandem, each sourced from maize via bacterial fermentation. The largest molecules form a protective film right at the surface, the mid-sized ones build a moisture reservoir through the upper epidermis, and the smallest reach into the deeper epidermal layers. The payoff? An uninterrupted moisture gradient that helps protect skin against transepidermal water loss.\u003c\/p\u003e\u003cp\u003eHA isn't the whole story here. Hydrolyzed Glycosaminoglycans go deeper still, extending hydration further into the skin, while Blueberry Seed Oil and Avocado Oil bring omegas and antioxidants that reinforce the barrier and keep moisture from escaping. Prebiotic Inulin nourishes the friendly bacteria on the skin's surface, helping the microbiome stay in balance.\u003c\/p\u003e\u003cp\u003eNow, about those percentages. Plenty of brands brag about 2%, 5%, even 10% HA. The research disagrees. Published studies have found that even 0.1% HA can drive real gains in hydration, elasticity, and wrinkle depth. At 0.3%, every molecular weight is fully dissolved, bioavailable, and working in concert within a lightweight feel that disappears into whichever moisturizer is already in your routine. No pilling under makeup, no tacky residue, no inflated marketing numbers.\u003c\/p\u003e\u003cp\u003eFrom our Pai Labs Booster lineup, where each formula delivers a single concentrated active to elevate your routine without triggering irritation. Add 1-2 drops to whichever moisturizer you already trust, morning or evening.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320023419,"sku":"LAB-043","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/PAI-SKINCARE-HYALURONIC-ACID-BOOSTER.jpg?v=1741376793"},{"product_id":"bonne-nuit-peptide-night-cream","title":"Bonne Nuit™ Night Cream","description":"\u003cp\u003e\u003cb\u003eNEXT-LEVEL BEAUTY SLEEP.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA multi-faceted dream cream, clinically shown to soften the look of fine lines in just four weeks*. This natural night cream gives mature, sensitive skin a serious revival, working on the signs of aging from every angle. Peptides spark collagen for a plumper, smoother finish, while melatonin-mimicking Gardenia helps usher in deeply restorative sleep, for a calmer, more refreshed you.\u003cbr\u003e\u003cbr\u003eWhile you sleep, our soft, cushioning cream puts in serious overtime. Clinical trials confirmed visibly shallower fine lines* and up to 32% more overnight skin moisturization***. Those headline results come courtesy of our rejuvenating actives. Pioneering BioPeptides do the heavy lifting, switching your skin's repair mode on and stepping up collagen production. So long, wrinkles.\u003cbr\u003e\u003cbr\u003eAntioxidant-rich Xanthophyll and Gardenia then step in to fend off sleep-disrupting blue light. Giving skin the conditions it needs to repair and reset as you drift off.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320482171,"sku":"PAI-2012","price":64.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/1_62d452ef-dc35-412e-a199-e9f36e0ce843.jpg?v=1693998523"},{"product_id":"phytofill-booster","title":"Phytofill™ 1% Firming Booster","description":"\u003cp\u003e\u003cstrong\u003eFIRMER SKIN, FAST.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDrop a concentrated shot of Phytofill™ into your routine — a 100% natural, two-active formula clinically proven to visibly smooth fine lines in just 24 hours*. No filter, no needles, all natural.\u003c\/p\u003e\n\n\u003cp\u003eThink of your skin like a fresh sheet of paper. Every smile, frown, and laugh leaves a tiny fold, and as the years stack up, those folds get harder to flatten.\u003c\/p\u003e\n\n\u003cp\u003ePhytofill works from two angles. A biomimetic film built from tara pod and sea moss lifts and smooths the moment it goes on, while Butterfly Lavender calms the muscle micro-contractions that drive expression lines in the first place. Fewer contractions, fewer creases — so smile freely without giving laugh lines a second thought.\u003c\/p\u003e\n\n\u003cp\u003eOur Butterfly Lavender is a precise CO2 concentrate rather than a full essential oil. You keep the bioactive that matters — fenchone, which acts as a natural muscle relaxant — without the broad spectrum of volatile compounds that tend to irritate reactive skin. It sits at 1%, the highest dose the supplier has clinically tested, so the active hasn't been watered down to fit fillers in.\u003c\/p\u003e\n\n\u003cp\u003eResults compound, too. In our consumer trial, 57% reported smoother skin within 2 hours, climbing to 84% by day seven. Supplier clinical testing recorded a 17.4% drop in wrinkle depth at 24 hours, with skin roughness measuring 12.7% lower a week after the treatment ended.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321956731,"sku":"LAB-047","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Copy_of_5060139729390_1_dfef821e-3c31-4468-89cb-00e420cacff7.jpg?v=1721824233"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKick your skin into age-defying action.\u003c\/strong\u003e\u003cbr\u003eThink of it as a biohack for your complexion. This longevity serum combines NAD+ science with collagen-boosting peptide technology, clinically proven to revitalize on contact and significantly reduce wrinkle depth in four weeks*. Cue ultra-plump, smoother skin that's visibly bouncier.\u003c\/p\u003e\n\n\u003cp\u003eWhere most serums chase visible signs of aging one at a time, this one goes after the underlying driver: a decline in cellular energy that fuels every change you see. Our fragrance-free clear gel is built to recharge skin at the cellular level, effectively rewinding its clock. An advanced formula that slows and reverses the signs of aging, without setting off irritation.\u003c\/p\u003e\n\n\u003cp\u003eHere's the breakdown. Sunflower Sprout Extract switches on your skin's own NAD+ production, re-energizing cells to fire on all cylinders. A biofermented TriPeptide Complex eases expression lines, evens out tone, and takes on puffiness and dark circles. Exosome-rich Centella Asiatica acts like a messenger, sending repair signals straight to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every depth. Fine lines look softened, firmness lifts, and skin renews from the cellular floor up.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"},{"product_id":"age-confidence-starter-kit","title":"Age Confidence Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eYour skin longevity routine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYears of life take a toll on three things in particular: hydration levels, lipid reserves, and the proteins that give skin its structural support. This three-step starter set replenishes each one in turn. A travel-size cleanser, full-size moisturizer, and concentrated peptide booster work as a team to ease the look of fine lines, bring back bounce, and settle sensitive skin into a calmer baseline.\u003c\/p\u003e\u003cp\u003eSalvation Jane moisturizer is the engine of the routine, layering omega-rich oils (echium seed oil included, an unusual single source of both omega-3 and omega-6) with ectoin, an active with published studies behind its hydration and elasticity claims. Drop the Peptides 5% booster into the mix and you have a targeted anti-aging treatment, led by Hexapeptide-11, which clinical research links to improved elasticity in as little as four weeks.\u003c\/p\u003e\u003cp\u003eBetter yet? None of these actives trigger inflammaging, purging, or photosensitivity. If your skin finds retinol too punishing, this is a routine that teams up with it instead of fighting it. All three formulas underwent 96-hour patch testing on sensitive skin, with no irritation recorded.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56162424258939,"sku":"PAI-BB-024","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/AgeConfidenceStarterKit_1_06510b94-1a87-4d56-afc4-84b923950f87.jpg?v=1774021481"}],"url":"https:\/\/www.paiskincare.com\/en-us\/collections\/signs-of-ageing.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}