{"title":"PAI MAN (Skincare for guys)","description":"\u003cp\u003eLooking for a great moisturiser and don't want to think about it too much?  Love \u0026amp; Haight Moisturiser. Sorts out dry skin all day.  100% natural.  \u003cbr\u003e\u003cbr\u003eDoes your skin go red too easily? The Anthemis Moisturiser.  Super calming and moisturising.  \u003cbr\u003e\u003cbr\u003eWant to go high performance? C-2 Believe Moisturiser - super strong Vitamin C dose without irritation.  \u003c\/p\u003e\n\u003cp\u003eThe number one product that will blow you away?  Resurrection Girl Mask.  Without a doubt.  Put it on, scroll TikTok for 10 minutes, wash it off.  That's it.  But the results will be great.  \u003cbr\u003e\u003cbr\u003eReally dry skin patches, eczema, difficult skin - the Body Wash is for you, and if your skin is really angry, get the Bundle which has the Wet Skin Moisturiser.  You apply after washing when your skin is still wet.  \u003cbr\u003e\u003cbr\u003eNeed a face wash?  Foaming - go for Phaze.  Best suited for oily skin. \u003cbr\u003e\u003cbr\u003eIf you've cleansed at night, then 2-3 drops of Rosehip Oil before bed.  Mix it with a moisturiser if you don't like the smell.  Seriously - try it.  \u003cbr\u003e\u003cbr\u003eAdventurous and maybe need a bit of anti-ageing?  Retinoid Booster - add 2 drops to your moisturiser or neat direct to your skin if you can take it - which you can, because it's designed not to irritate.  \u003cbr\u003e\u003cbr\u003eThese are all fail safe, trialled and tested by other PAI guys and recommended by us for you.  Join us!  \u003cbr\u003e\u003cbr\u003e[Last one - not really on the recommended list.... want to look fresh in your Slack Huddle or Meet?  Or look weirdly perfect in the Cellar Bar lights? The Impossible Glow - couple of drops in your moisturiser.  BUT DON'T DO MORE! Well, it would be funny if you did, but 2-drops and you'll get a sun kissed glow. Tell no-one!] \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA quick-absorbing Rosehip face oil that delivers deep nourishment, with proven softening, smoothing and brightening benefits for healthier, more radiant skin. Millions sold and thousands of five-star reviews back it up!\u003c\/p\u003e\n\u003cp\u003eRegeneration is where Rosehip really earns its keep. Overnight, it works alongside your skin's regenerative cycle to drive collagen synthesis and shore up the barrier. Antioxidants including Vitamins A and E also help balance tone and soften the look of dark spots.\u003c\/p\u003e\n\u003cp\u003eThe standard approach to rosehip oil is cold pressing the seed only. Our method, CO2 supercritical extraction, captures the whole fruit and seed together for a wider, more potent spectrum of actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independent testing puts our concentrations at up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. The proof is right there in the bottle. That deep orange color is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\n\u003cp\u003eConsider it the ultimate topical skin supplement, giving skin more of what it needs to repair, renew, and glow with every drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Hydrating Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eAn infinity pool for parched skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur hero moisturizer for skin that runs dry and depleted. Organic Avocado and Jojoba oils share a structure with the lipids your skin already produces. That means they don't just sit on the surface, they settle into the barrier itself, so hydration sticks around for the long haul.\u003c\/p\u003e\n\n\u003cp\u003eFlaky patches weren't on the brief. They also leave reactive skin wide open to flare-ups. Hard pass. Love \u0026 Haight has a light, buttery feel that absorbs fast without any slick or shine, so it sits happily beneath foundation and sunscreen.\u003c\/p\u003e\n\n\u003cp\u003eJojoba and Avocado bring softness and calm, while Safflower and Borage oils bring omegas 3 and 6 to the table, working like a daily supplement that helps restock the fatty acids your barrier depends on to keep moisture locked in. Bonus: that Jasmine and May Chang scent has a quiet cult following all of its own.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319204219,"sku":"PAI-1060","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/LOVE-AND-HAIGHT_1.jpg?v=1744124887"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrating Mask","description":"\u003cp\u003e\u003cstrong\u003eThe drought is over.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAn intensely hydrating mask that floods parched, lackluster skin with moisture. Meet Resurrection Plant, a desert extremophile capable of reviving itself from total dehydration, and it'll do the same for your skin. Rich, silky, an unmistakable ocean-blue, with visible results inside ten minutes.\u003c\/p\u003e\n\n\u003cp\u003eResurrection Plant extract brings three compounds shaped by evolution to outlast extreme water loss. Trehalose keeps the proteins and lipid membranes in your skin steady when dehydration stress strikes. Arbutin works on tone, brightening and evening as it goes. Glycerol glucoside dials up your skin's own water transport channels (the aquaporins) so moisture lands exactly where you need it. This isn't just hydration. It's cellular-level defense, honed over millions of years.\u003c\/p\u003e\n\n\u003cp\u003eBlue Tansy Oil earns its keep beyond the eye-catching color. Packed with chamazulene, a powerful anti-inflammatory, it calms reactive complexions while its sweet, herbal aroma takes care of your senses. Just the thing for skin that's dehydrated \u003cem\u003eand\u003c\/em\u003e reactive.\u003c\/p\u003e\n\n\u003cp\u003eAnd this is more than a temporary boost. Hyaluronic Acid and Hydrolyzed Glycosaminoglycans saturate the skin with moisture across multiple layers, while NMF Sugar Complex bonds straight to your keratin, making it physically impossible to rinse off. Translation: 72 hours of ongoing hydration after the mask is gone. Prebiotic Inulin feeds the helpful bacteria on your skin's surface for lasting barrier support.\u003c\/p\u003e\n\n\u003cp\u003eNothing sticky. Nothing tacky. Just a rich gel that melts into silky milk the moment water hits it, leaving every active behind on your skin. In consumer testing, 91% reported hydrated, smoother skin after only two uses.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320547707,"sku":"PAI-2009","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Resurrection_Girl_Resurrection_Plant_Blue_Tansy_Oil_Hydrating_Mask_1.jpg?v=1643217595"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Brightening Moisturizer","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilized Vitamin C moisturizer built for real radiance—no sting required. The silky cream pulls brightening and hydration into one intelligent formula, proven to lift radiance* even on skin that usually flinches at actives. Our oil-soluble stabilized Vitamin C teams up with upcycled Bilberry extract to handle repair and protection, all folded into nourishing plant butters that melt right in. High-performance actives that actually treat your skin with respect. Wild concept, we know.\u003cbr\u003e\u003cbr\u003eQuick chemistry break: Traditional Vitamin C (Ascorbic Acid) is powerful but moody. It demands a low pH to function—which irritates skin—and oxidizes before you can blink, turning your jar a charming shade of orange. Less than ideal.\u003cbr\u003e\u003cbr\u003eWe chose Ascorbyl Tetraisopalmitate instead: a natural, oil-soluble form that releases gradually and stays steady from your first pump to your last. Combined with omega-rich Bilberry extract (rescued from the juice industry), it soothes inflammation while reinforcing your skin barrier.\u003cbr\u003e\u003cbr\u003eThen there's Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that lightweight, never-greasy finish. Sustainability meets skin science, and this is the result. Certified organic, dermatologist-approved, irritation-free brightening for everyone.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"phaze-pha-clarifying-face-wash","title":"Phaze™ Clarifying Face Wash","description":"\u003cp\u003e\u003cstrong\u003eCLEAR SKIN HAS NEVER FELT SO GOOD.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBuilt for blemish-prone skin that's also on the sensitive side, this clarifying face wash clears congestion without leaving anything tight or stripped. Polyhydroxy Acids (PHAs) gently exfoliate to unclog pores, while supporting actives reinforce your barrier and deliver hydration that sticks around after rinsing.\u003c\/p\u003e\u003cp\u003eFoam, but rethought. That distinctive green gel you see in the bottle is exactly what hits your skin, formulated with certified natural actives that work together beautifully. The star? Gluconolactone, a plant-derived PHA.\u003c\/p\u003e\u003cp\u003eThis next-gen exfoliating acid has bigger molecules than AHAs, so it works only at the surface of the skin, exactly where it's needed, with no sting or irritation. The trial results back it up. After two weeks of use, the number of testers reporting reduced blackheads doubled versus initial use, and 72% saw a visible reduction in blemishes.\u003c\/p\u003e\u003cp\u003eSugar and betaine surfactants from plants generate the lather, without any of the lipid stripping you'd expect from a sulfate-based formula. Prebiotic Inulin looks after your skin's microbiome by nourishing the beneficial bacteria and keeping the troublemakers at bay.\u003c\/p\u003e\u003cp\u003eThen there's the NMF Sugar Complex. It locks onto the keratin in your skin, so rinsing simply can't wash it off. Translation? Up to 72 hours of hydration that keeps going long after you've toweled off. Clear skin, no compromise.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319859579,"sku":"PAI-2018","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/5060139729024-Slide_1.jpg?v=1683125401"},{"product_id":"retinoid-booster","title":"Retinoid 0.3% Skin Renewal Booster","description":"\u003cp\u003e\u003cstrong\u003eRetinoid results without reactions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA concentrated shot of Retinoic Acid paired with Vitamin E that outpaces Retinol and Retinal at softening the look of fine lines, minus the usual irritation gamble. Across a 105-person study, 80% reported a visible reduction in fine lines, and 94% confirmed it didn't irritate from the very first use.\u003c\/p\u003e\u003cp\u003eRetinoids (vitamin A) accelerate cell turnover, clearing space for fresh skin to surface while driving collagen production to fight signs of aging. Most retinoids, Retinol included, have to take two enzymatic detours before they convert into active Retinoic Acid on skin. Ours starts there. A single bond to break, no multi-step cascade. That's why it's gentler on sensitive skin, and why 0.3% caps out cosmetic formulations.\u003c\/p\u003e\u003cp\u003eTo steady the barrier while renewal speeds up, we've folded in Oat Extract rich in ceramides, so repair runs alongside the active rather than after it. There's also Buah Merah oil, loaded with antioxidants, keeping the Retinoic Acid stable in the bottle and defending your skin once it's applied.\u003c\/p\u003e\u003cp\u003ePotent from first drop to last.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311322874235,"sku":"LAB-048","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Retinoid_shadow.jpg?v=1750259254"},{"product_id":"body-wash","title":"Gentle Genius™ Barrier Care Replenishing Body Wash","description":"\u003cp\u003e\u003cstrong\u003eLOVE AT FIRST LATHER.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMeet step one of our Soak \u0026 Seal system: a cream-to-foam wash, clinically proven to deliver instant moisture and reinforce the skin barrier in the same breath. Pair it with our Wet Skin Moisturizer to lock that hydration in for up to 12 hours.\u003c\/p\u003e\n\n\u003cp\u003eWhere most body washes lean on sulfates (yes, even the ones billed as \"gentle\"), this one runs on amino acid surfactants. The result? A clean that respects your skin's lipid layer rather than dissolving it. The lather is soft, creamy, deeply satisfying. Step out and you'll notice what isn't there: no tightness, no chalky squeak. Skin leaves the shower in better shape than when it stepped in.\u003c\/p\u003e\n\n\u003cp\u003eInside, a biomimetic Ceramide Complex does double duty: it tops up the lipids your barrier loses while nudging your skin to make more of its own. A concentrated oat lipid fraction adds skin-identical ceramides and soothing avenanthramides to the mix. And the NMF Sugar Complex pulls a clever trick, bonding directly to keratin so the moisture it deposits doesn't wash away with the suds. The point: a body wash that hydrates because of the cleansing, not despite it.\u003c\/p\u003e\n\n\u003cp\u003eThat whisper of Juniper Berry and Petitgrain in the shower? It's our KindScent™ fragrance, 100% natural and formulated at less than 0.01% to keep the allergen load as light as possible. Dermatologist approved, 96-hour patch tested on sensitive skin, and suitable from age 3 and up. A body wash that gives showers, and sensitive skin, a fresh start.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311323365755,"sku":"PAI-2086","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729581_1.jpg?v=1740139204"},{"product_id":"soak-seal-system-bundle","title":"Gentle Genius™ Barrier Care Soak \u0026 Seal System™ Bundle","description":"\u003cp\u003e\u003cstrong\u003ePOWER YOUR SHOWER.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTwo formulas. One cleanses, one seals, and together they keep skin hydrated for up to 12 hours*. Both are built around the same plant-derived ceramide complex that echoes the skin's own lipid architecture, so the Replenishing Body Wash and Wet Skin Moisturizer flip your shower from something that strips the barrier into something that rebuilds it.\u003c\/p\u003e\u003cp\u003eThe thinking comes straight from the soak-and-seal protocol dermatologists use for eczema care: drive hydration into the skin during cleansing, then lock it down before it has a chance to evaporate. Step one, the Body Wash, deposits ceramides, oat lipids, and a keratin-binding NMF Sugar Complex that stays bonded to the skin even after you rinse. Step two, the Wet Skin Moisturizer (formulated specifically for eczema-prone skin), goes on while skin is still damp and seals everything in with olive-derived squalane right when skin is most ready to absorb it. Two products in one shower, and the entire moisturizing step is done before you towel off.\u003c\/p\u003e\u003cp\u003e*Instrumental Corneometer study, 21 subjects, single application. Hydration measured significantly above untreated control at every timepoint through 12 hours.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311325004155,"sku":"PAI-BB-040","price":49.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/SoakandSealDuoPDP1.jpg?v=1740147651"},{"product_id":"hydration-heroes","title":"Hydration Heroes","description":"\u003cp\u003e\u003cstrong\u003eThe trio for thirsty skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA three-step routine for dehydrated skin, packaged together at a saving. Inside: our gentle Middlemist Seven cream cleanser, Love \u0026 Haight moisturizer, and Hyaluronic Acid booster drops. Soft, supple skin, done.\u003c\/p\u003e\n\u003cp\u003eEach product is designed to play a specific role in a clear hydration order: cleanse, boost, moisturize. Middlemist Seven lifts away grime using nourishing oils that leave your skin's lipid barrier intact. Next, the Hyaluronic Acid Booster delivers three molecular weights of HA into freshly washed skin, pulling moisture from the surface down into the deeper epidermis. Love \u0026 Haight follows, locking everything in with biomimetic lipids that match your skin's own architecture, so hydration sticks around.\u003c\/p\u003e\n\u003cp\u003eThe short version: HA draws water into the skin, Love \u0026 Haight holds it there, and the cleanser preserves the foundation underneath. By targeting water loss and lipid deficit at the same time, it works harder than stacking random hydrators and crossing your fingers.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56162425078139,"sku":"PAI-BB-006","price":78.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/HydrationBundlePDPUPDATEPDP_bc814599-c88c-408c-91ec-6889cd2b8bc7.jpg?v=1774021468"}],"url":"https:\/\/www.paiskincare.com\/en-us\/collections\/the-perfect-skincare-for-him.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}