What we’ve been up to…


It’s been a busy few weeks at Pai HQ and on top of the normal day-to-day buzz, we’ve also been heading out to great events, attending some interesting talks and hatching exciting plans! Here’s a snapshot of what the team and I have been up to… The HEMSLEY + HEMSLEY book launch at House of […]

The Guardian love Pai’s Camellia & Rose Gentle Hydrating Cleanser!

Sali Hughes: digital perms

Our Camellia & Rose Gentle Hydrating Cleanser is having a serious moment this spring – winning two awards in the past month as well as a lot of love from one of our favourite beauty editors, Sali Hughes. The Guardian’s resident beauty guru picked our bestselling Cleanser as one of her top-picks for sensitive skin […]

Green + Good Pop-Up in Toronto, Canada


I’ve got some exciting news to share with all our lovely Canadian customers – from 1st – 4th May, Pai stockist Fresh Faced is co-hosting a natural beauty pop-up in Toronto! The Green + Good event is an amazing opportunity to experience, sample and buy a whole range of brilliant organic and natural beauty brands. Some of […]

Pai pop-up at The Little Shop of Beauty!


If natural beauty floats your boat then make sure you clear your diary next weekend as Pai is going to be taking part in its first ever Pop-Up! Little Shop of Beauty is running from 9th May – 11th May just off Marylebone High St, London. Showcasing the best of beauty from the inside-out, you’ll […]

Upgrade to a 200ml Cleanser for FREE!

Cleanser Low Res

This Spring we’re cleaning up our cleansing routines and encouraging you to do the same! Say no to squeaky clean by throwing out your skin-stripping foaming face wash or alcohol-heavy make-up remover, and embrace healthy skin with our Camellia & Rose Gentle Hydrating Cleanser. Order a 100ml pack before Friday, 25th April you we’ll upgrade […]

Pai Pop-Up at Blue Cow Yoga

Blue Cow

I’m so excited to announce that as of this week, Pai Skincare’s product heroes are available at the beautiful Blue Cow Yoga studio in Bank, London. If you’re looking for yoga in the city, you won’t find better than Blue Cow – with it’s huge canopy-ceilinged studios and varied back to back schedule. I’m a […]

An Age Confidence review


Last week marked the first year anniversary of our Age Confidence Facial Oil, and we’ve been celebrating that by speaking to wonderful women from all walks of life who embrace Age Confidence and all that mantra entails. The campaign has had a phenomenal response, with celebrities, customers, brandowners and makeup artists telling us what Age Confidence […]

Pai for Pets has finally arrived…


I’m so excited to finally be able to share a new product that has been in development for over two years. In our quest to soothe all kinds of sensitive skin, pets can often be forgotten, which is why we have launched our Paw Perfecting Cream™. Packed with paw soothing botanicals and just pinch of […]

A Year of Age Confidence!

Sarah - Facebook Size

In March last year we set about challenging the beauty industry’s ‘anti’ approach to ageing with our Age Confidence campaign. This remains a subject dear to my heart – as a 38 year old woman it’s particularly relevant! Becoming a Mum and creating and nurturing a business have all brought a heap of experience. And […]

Fairtrade Fortnight: Our Shea Butter Story


Fairtrade Fornight is running until 7th March, and it’s a great chance to promote some of the amazing fairtrade ingredients used in skin care. Fairtrade is all about ensuring the farmers who create and harvest these raw materials are receiving a better price for their goods and have decent working conditions. Our Shea Butter is […]