Behind the scenes on our video shoot!

IMG_2834 (1) copy

Back in balmy July, a few members of the Pai team and I relocated to a beautiful house in North London to film our brand new videos. Lots of you will have already seen the videos – if you haven’t you can watch them here! It was a great couple of days with a wonderful […]

Limited Edition luxury free gift…


Get your hands on one of our limited edition luxury “Lucky Me” pouches this October. Featuring a hand drawn design, this beautiful, lined canvas pouch is big enough for all of your Pai products and extra beauty essentials. There’s only 1000 in existence, so don’t miss out! “These are super cute and handy too as I’m […]

New/ Try-Me Samples with every order

samples (1)

I know how important it is to try products before you buy, especially if you have difficult skin. Which is why I’m really excited to launch our new Try-Me Sample service. From now on, every Pai order will come complete with two complimentary Samples of products you may not have tried before. These will be […]

Natalie Portman shares her Pai favourites with ELLE!


It’s always great to hear about the Pai products that people can’t live without, so I was thrilled to see long-time fan Natalie Portman sharing her Pai faves in this month’s Elle magazine! Her top picks were our Comfrey & Calendula Calming Body Cream and our Lotus & Orange Blossom BioAffinity Tonic, which she said […]

Sensitive Skin? Lucky you!

photo 5 (5)

As lots of you will already know – October has seen the kick off of our Sensitive Skin? Lucky You campaign, which is all about helping people with sensitive skin rediscover their skin confidence. If you’re based in London, you might be seeing more of us than usual… We have a gorgeous window installation up […]

Our Serum launch party!


On Tuesday night we got some beauty press, bloggers and wellbeing experts together to wet the proverbial head of our brand new Serums! Hosted at Kettners in the heart of Soho, we also invited along leading Psychodermatologist, Dr Alexandra Mizara, to explore how our state of mind can affect the skin. I’ll be posting more […]

Organic Beauty Week 2014: Yoga, Barre, juices, food and talks

photo 1 (1)

As lots of you will know, last weekend we took over a huge space in Whole Foods Market, Kensington to celebrate the Soil Association’s Organic Beauty Week, with a jam-packed schedule of events, talks, classes and activities. The weekend was an amazing success, with all the talks and classes selling out within days! We were […]

Pai in Paris!

eiffel tower

If you follow us on Instagram or Twitter you may have noticed we were in Paris last week for a very exciting launch at our gorgeous new stockist, Oh My Cream! Oh My Cream! is a super chic store in the 6th arrondissement. Home to a carefully cultivated collection of insider favourites and organic hero brands, […]

Press love Pai!

Screen Shot 2014-08-27 at 16.47.37

Pai’s been getting a lot of magazine love recently! Our Pumpkin Seed & Pomegranate Stretch Mark System graced the pages of both Sunday Times Style and Women’s Fitness last week, selected as the hero product of Lily Simpson, founder of The Detox Kitchen. Lily said, “I’m seven months pregnant and completely obsessed with slathering the […]

What we’ve been up to…

Screen Shot 2014-08-15 at 11.20.01

A peek into what the team and I have been up to over the past few weeks, in and around Pai HQ…  Our Anywhere Essentials Collections have landed! It’s always exciting launching a new product and our Anywhere Essentials Collections are no exception. We’ve had an amazing response to the Travel Sets from press, bloggers […]