Life at Pai #2


A glimpse into life at Pai HQ, plus what has caught my eye this week… Who’s Who in Natural Beauty 2014 I was thrilled to be voted number 6 (two years running!) in the Who’s Who in Natural Beauty. It’s such an honour to be recognised by your peers, so thanks to everyone who voted […]

The Christmas Pai Gift Sets have landed!


Every year I love unveiling our Christmas Gift Sets – they never seem to lose their excitement, despite the fact they’ve been in planning for months and months! I’m especially proud of the Gift Sets that we’ve created this year, containing some bestsellers and some brand new products – a handpicked skincare selection built around […]

Life at Pai #1


Welcome to my newest blog feature – a weekly run down of what I’ve been up to, what has caught my attention and things that have made me chuckle during the week… I hope you like it! Nothing beats a good night’s sleep I’m a big believer in the power of a good night’s sleep […]

Win your Pai order for FREE!

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Who doesn’t love a free shopping spree? From now until Christmas Eve, one lucky customer a week will win back their Pai shopping. So whether you’ve been stocking up on your skincare essentials or buying presents for your nearest and dearest, you could get a little bonus this Christmas. To enter the draw, fill out the simple […]

What we’ve been up to…

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Christmas is coming! The lead up to Christmas is always a busy time at Pai HQ – but with new products, an ever-growing team and lots of secret goings-on, this year is going to be busier than ever. Our beautiful Christmas Gift Sets and Stocking Fillers will be hitting the site next week – our […]

Behind the scenes on our video shoot!

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Back in balmy July, a few members of the Pai team and I relocated to a beautiful house in North London to film our brand new videos. Lots of you will have already seen the videos – if you haven’t you can watch them here! It was a great couple of days with a wonderful […]

Limited Edition luxury free gift…


Get your hands on one of our limited edition luxury “Lucky Me” pouches this October. Featuring a hand drawn design, this beautiful, lined canvas pouch is big enough for all of your Pai products and extra beauty essentials. There’s only 1000 in existence, so don’t miss out! “These are super cute and handy too as I’m […]

New/ Try-Me Samples with every order

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I know how important it is to try products before you buy, especially if you have difficult skin. Which is why I’m really excited to launch our new Try-Me Sample service. From now on, every Pai order will come complete with two complimentary Samples of products you may not have tried before. These will be […]

Natalie Portman shares her Pai favourites with ELLE!


It’s always great to hear about the Pai products that people can’t live without, so I was thrilled to see long-time fan Natalie Portman sharing her Pai faves in this month’s Elle magazine! Her top picks were our Comfrey & Calendula Calming Body Cream and our Lotus & Orange Blossom BioAffinity Tonic, which she said […]

Sensitive Skin? Lucky you!

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As lots of you will already know – October has seen the kick off of our Sensitive Skin? Lucky You campaign, which is all about helping people with sensitive skin rediscover their skin confidence. If you’re based in London, you might be seeing more of us than usual… We have a gorgeous window installation up […]