Our Serum launch party!


On Tuesday night we got some beauty press, bloggers and wellbeing experts together to wet the proverbial head of our brand new Serums! Hosted at Kettners in the heart of Soho, we also invited along leading Psychodermatologist, Dr Alexandra Mizara, to explore how our state of mind can affect the skin. I’ll be posting more […]

Organic Beauty Week 2014: Yoga, Barre, juices, food and talks

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As lots of you will know, last weekend we took over a huge space in Whole Foods Market, Kensington to celebrate the Soil Association’s Organic Beauty Week, with a jam-packed schedule of events, talks, classes and activities. The weekend was an amazing success, with all the talks and classes selling out within days! We were […]

Pai in Paris!

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If you follow us on Instagram or Twitter you may have noticed we were in Paris last week for a very exciting launch at our gorgeous new stockist, Oh My Cream! Oh My Cream! is a super chic store in the 6th arrondissement. Home to a carefully cultivated collection of insider favourites and organic hero brands, […]

Press love Pai!

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Pai’s been getting a lot of magazine love recently! Our Pumpkin Seed & Pomegranate Stretch Mark System graced the pages of both Sunday Times Style and Women’s Fitness last week, selected as the hero product of Lily Simpson, founder of The Detox Kitchen. Lily said, “I’m seven months pregnant and completely obsessed with slathering the […]

What we’ve been up to…

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A peek into what the team and I have been up to over the past few weeks, in and around Pai HQ…  Our Anywhere Essentials Collections have landed! It’s always exciting launching a new product and our Anywhere Essentials Collections are no exception. We’ve had an amazing response to the Travel Sets from press, bloggers […]

What we’ve been up to…


It’s been a busy few weeks at Pai HQ and on top of the normal day-to-day buzz, we’ve also been heading out to great events, attending some interesting talks and hatching exciting plans! Here’s a snapshot of what the team and I have been up to… The HEMSLEY + HEMSLEY book launch at House of […]

The Guardian love Pai’s Camellia & Rose Gentle Hydrating Cleanser!

Sali Hughes: digital perms

Our Camellia & Rose Gentle Hydrating Cleanser is having a serious moment this spring – winning two awards in the past month as well as a lot of love from one of our favourite beauty editors, Sali Hughes. The Guardian’s resident beauty guru picked our bestselling Cleanser as one of her top-picks for sensitive skin […]

Green + Good Pop-Up in Toronto, Canada


I’ve got some exciting news to share with all our lovely Canadian customers – from 1st – 4th May, Pai stockist Fresh Faced is co-hosting a natural beauty pop-up in Toronto! The Green + Good event is an amazing opportunity to experience, sample and buy a whole range of brilliant organic and natural beauty brands. Some of […]

Pai pop-up at The Little Shop of Beauty!


If natural beauty floats your boat then make sure you clear your diary next weekend as Pai is going to be taking part in its first ever Pop-Up! Little Shop of Beauty is running from 9th May – 11th May just off Marylebone High St, London. Showcasing the best of beauty from the inside-out, you’ll […]

Upgrade to a 200ml Cleanser for FREE!

Cleanser Low Res

This Spring we’re cleaning up our cleansing routines and encouraging you to do the same! Say no to squeaky clean by throwing out your skin-stripping foaming face wash or alcohol-heavy make-up remover, and embrace healthy skin with our Camellia & Rose Gentle Hydrating Cleanser. Order a 100ml pack before Friday, 25th April you we’ll upgrade […]