Congratulations! Your order qualifies for free shipping Free delivery when you spend $49+ | You are $49 away from free shipping.

FREE Gentle Genius™ Hand Cream when you spend $110+ SHOP NOW >

WARNING: These products are leaving soon SHOP NOW >

Pick, mix, & save! Buy 2 Boosters, get one free No code required SHOP NOW >

Your Basket 0

Congratulations! Your order qualifies for free shipping You are $49 away from free shipping.

Sorry, looks like we don't have enough of this product.

Your Cart is Empty

News

Brand updates, industry commentary and behind-the-scenes stories. What's new at Pai and what's happening in skincare.

REN Ready Steady Glow AHA Tonic bottle next to Pai Skincare Bright Now PHA exfoliating toner showing orange liquid formulations

How M&S and REN led to Bright Now

Sarah Brown April 2nd, 2026 3 minute read

News

Model with face partially hidden behind the Pai Skincare Bright Now exfoliating toner for sensitive skin

Discover our PHA and Rosehip exfoliating toner

Sarah Brown March 31st, 2026 4 minute read

News

Italian Police Raid Sephora Offices Over

Italian Police Raid Sephora Offices Over "Insidious" Marketing of Skincare to Children

Ed Saper March 29th, 2026 5 minute read

News

Pai Skincare Rosehip BioRegenerate Oil, serum bottle, and jade gua sha tool displayed with festive red botanical gift box against warm bokeh lights

The best sensitive skincare gift ideas 2026

Caroline Ferry March 1st, 2026 5 minute read

News

Smiling woman in bright green top holding Pai Age Confidence serum, showcasing the anti-aging skincare product

Why we made our Age Confidence™ serum

Judy Johnson September 8th, 2025 8 minute read

News

Pai Skincare Age Confidence serum bottle with NAD+ and TriPeptide formula surrounded by curved green plant stems

Discover our NAD+ and TriPeptide super serum

Judy Johnson September 8th, 2025 6 minute read

News

Smiling woman with freckled skin applying natural self tan drops to her face in warm golden lighting

Our first natural self tan for sensitive skin

Caroline Ferry April 16th, 2025 5 minute read

News

Smiling tween girl with headband applying golden serum from dropper bottle to her palm during skincare routine

Study shows 1 in 4 tweens use Retinol

Sarah Brown April 4th, 2025 5 minute read

News

Pai Skincare body care collection with green and white packaging displayed on natural stone surface alongside wooden body brush

Why we recreated our entire body range

Judy Johnson March 20th, 2025 8 minute read

News

Pai Skincare ceramide body care collection with four green and white tubes arranged beside a round gold mirror reflecting a woman's shoulder

Transform your skin with Ceramide-powered body care

Caroline Ferry March 4th, 2025 6 minute read

News

Pai Skincare spring gift set with Rosehip BioRegenerate Oil and Instant Calm Redness Serum displayed on gingham fabric with tea and flowers

Our spring skincare gift set is here

Caroline Ferry February 24th, 2025 6 minute read

News

Pai Skincare Partners in Calm collection displayed on marble surface featuring cleanser, serum, moisturizer and gift set for sensitive skin

Partners In Calm: Step inside your comfort zone

Caroline Ferry January 7th, 2025 6 minute read

News

Pai Skincare The Anthemis moisturiser pump bottle against soft yellow floral background, ideal face cream for sensitive skin

Discover our #1 face cream for sensitive skin

Caroline Ferry December 10th, 2024 6 minute read

News

Next ⇢