The face creams that will save the planet - Grazia Magazine

A new generation of face creams has arrived. They're ethical, fairly traded, carbon neutral - oh, and they contain a few things that fight your wrinkles too. Grazia puts them to the test...

With everyone from Leonardo di Caprio to Madonna preaching the eco-message, it's not surprising that beauty companies are clamouring for a piece of the environmentally-friendly action.

But while all-natural beauty is now big business (Mintel has just revealed that almost 200 natural beauty products will launch this year, compared to last year's 73), the most forward-thinking brands are now going one step further - so, as well as containing the latest all-natural anti-ageing ingredients, they're making their products ethical, fairly traded and carbon-neutral too.

1. THE BRAND: Pai is a trendy New Zealand (actually British...Ed) range using natural plant-based ingredients known to heal and protect even the most sensitive skin.

HOW ECO-FRIENDLY: Certified by the Soil association. Donates three per cent of pre-tax profits to campaigns that address humanitarian issues or work to improve and protect ecological balance.

STAR PRODUCT: Macadamia & Rose Dry Skin Cream, nourishes dry, mature, sun-damaged skin.

(Notes: Pai was ranked no. 1 by Grazia, beating Stella McCartney and Nude into 2nd and 3rd spots respectively.)