You may have spotted the latest addition to the Pai squad on our site or social media, so we thought it was high time we gave you a more thorough introduction. Bright Now™ is our first ever acid exfoliant, so needless to say we’re excited about it. And we think you will be too when you hear a bit more about what makes this formula so great.
Our clever green chemists have packed in a variety of brightening and smoothing ingredients into this eye-catching orange bottle, helping you achieve instantly brighter skin* – without bringing on pesky irritation or dryness. In fact, this expertly-balanced formula is a first in more ways than one. Let’s dive into the whys and hows…
Your skin’s daily radiance fix
Acids are a super popular way to exfoliate, but they don’t always suit those of us whose skin is prone to irritation. This was the starting point for Bright Now™; our first acid exfoliant had to be gentle enough for daily use, yet powerful enough to deliver dazzling results.
And so, in the lab, our formulators worked hard to ensure that this toner would pack a punch without being too much for even the most sensitive skin. The resulting formula is a world away from old school toners. It resurfaces your skin to reveal and maintain an everyday glow – without dryness or drama. Here are the ingredients the team has bottled to ensure it does exactly that. 
An innovative formula
Niacinamide
Traditionally, Niacinamide has been a synthetic skincare ingredient. But in Bright Now™, we’ve bottled the first 100% natural, COSMOS approved Niacinamide. It works to brighten and even out skin tone by slowing the transfer of pigment to the surface cells of our skin – thereby reducing the look of dark spots and helping to prevent future ones from forming. Thanks to its antioxidant properties, it also neutralises free radicals to banish dullness, too.
Polyhydroxy acids (PHAs)
Our formula contains a PHA called Gluconolactone, which gently resurfaces to reveal smoother, clearer and glowier skin. The larger molecule size means PHAs penetrate the skin less deeply than AHAs and BHAs (other exfoliating acids) – which makes them less irritating and, therefore, a better fit for sensitive complexions.
Rosehip
If you know Pai, you know that we love the regenerative powers of Rosehip. It’s at the centre of some of our bestselling formulas, so it had to have a place in Bright Now™, too. This radiance-boosting skin superfood is rich in Omegas 3, 6, 7 and 9, as well as antioxidants. Highly regenerative, Rosehip also fuels our skin health to help give us a brighter and more even-looking complexion. You can see why we love it.
Hyaluronic Acid
We’re sure you and this hero hydrating ingredient are well acquainted by now, but if not, Hyaluronic Acid (or HA to her friends) is a humectant, meaning it attracts moisture and, in a skincare formula, pulls it into the skin. Bright Now™ contains a broad spectrum, low-to-high molecular weight HA – which better penetrates the skin, working to boost hydration and elasticity to help improve firmness and smoothness.
Deep Sea Magnesium
Harnessing the power of the ocean, this natural complex has regenerative and anti-inflammatory effects. It soaks into the skin quickly to help improve its health at every level.
Organic Aloe Vera
This powerful plant extract is known for its deeply soothing and hydrating properties, helping to reduce inflammation for an altogether calmer complexion – adding a layer of comfort to the Bright Now™ formula. 
Proven to brighten and smooth skin
As well as proving they’re suitable for even the most sensitive skin, we put all our products through independent trials so that you can always trust they’ll get results.
In a one-week consumer trial of 105 participants using Bright Now™:
87% agreed skin looked brighter
87% it didn’t dry out the skin
80% agreed skin looked clearer
How to use Bright Now™ in your routine
Always use an exfoliating toner on clean, dry skin. Cleanse your face, then allow it to dry before dousing a reusable cotton pad with Bright Now ™. Then, it’s time to swipe bright: sweep the pad across your face and neck, avoiding the eye area, and allow it to work its magic.
Follow up with your usual serum and moisturiser. In the morning, always apply a broad-spectrum sunscreen as the last step of your routine to keep skin protected.
Shop our Bright Now™ PHA & Rosehip Exfoliating Toner today
*Based on a one week independent consumer trial of 105 subjects
