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PAI. MADE BY US.
INDEPENDENTLY CERTIFIED.
GOODNESS BUILT IN.

PAI. MADE BY US.
INDEPENDENTLY CERTIFIED.
GOODNESS BUILT IN.

Our mission is to do the right thing for you and your skin. By creating products that are so natural, ethical and sustainable they have goodness built in.

Made By Pai

Every Pai product is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone else to touch them.

We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

  • Soil Association
  • Bunny
  • Vegan
  • COSMOS Organic
  • COSMOS Natural
Sarah's Story

We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

  • Soil Association
  • Bunny
  • Vegan
  • COSMOS Organic
  • COSMOS Natural
Sarah's Story

Every one of our products is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them.

We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

Sarah's Story

We independently patch test all our products to make sure they’re suitable for both sensitive and eczema-prone skin.

Our Founder’s Story

Our Founder’s Story

“Out of the blue, I developed urticaria and my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.

I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.

Sarah's Story

I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.

Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“

Sarah's Story

Sarah Brown, Pai Skincare Founder

The Soil Association

The Soil Association The Soil Association

So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.

This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:

- Pai products carrying the Soil Association kitemark are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.

- All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.

- Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.

Sarah's Story

COSMOS
Natural
Certification

We believe that if a product is natural, the majority of ingredients must be from nature.

Unlike many other ‘natural’ products ours are certified to a Soil Association COSMOS Natural standard.

COSMOS Natural certification means:

- No animal testing has been conducted.

- A minimum of 98% of ingredients are of natural origin.

- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.

- No endangered plant species may be used and no GM Ingredients.

- No controversial chemicals, parabens and phthalates are in the product.

- No synthetic colours, dyes or fragrances.

COSMOSNaturalCertification

COSMOS Natural Certification COSMOS Natural Certification

We believe that if a product is natural, the majority of ingredients must be from nature.

Unlike many other ‘Natural’ products ours are certified to a Soil Association COSMOS Natural standard.

COSMOS Natural certification means:

- No animal testing has been conducted.

- A minimum of 98% of ingredients are of natural origin.

- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.

- No endangered plant species may be used and no GM Ingredients.

- No controversial chemicals, parabens and phthalates are in the product.

- No synthetic colours, dyes or fragrances.

Cruelty Free

Cruelty Free Cruelty Free

Pai Skincare believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information click here.

The Vegan Society

The Vegan Society The Vegan Society

We are independently accredited by the Vegan Society. To carry this kitemark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.

ISO 22716

ISO 22716 ISO 22716

This certification is an international standard of Good Manufacturing Practices (GMP) for the cosmetics industry. It ensures we maintain high standards at every stage of the entire supply chain, and continually improve our processes and practices too.

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Pai Labs Boosters

Pai Labs Boosters

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

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