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  • MADE FOR SENSITIVE SKIN

    MADE FOR SENSITIVE SKIN

    Each product is clinically proven for sensitive skin.
  • CERTIFIED CLEAN

    CERTIFIED CLEAN

    Organic, cruelty-free skincare, made with 100% natural ingredients.
  • GOODNESS BUILT IN

    GOODNESS BUILT IN

    Our products are proudly made by us in London.
  • Sarah’s skin story

    Sarah’s skin story

    Meet our founder and find out why Pai was made for sensitive skin.

  • Class of 2023

    Class of 2023

    Discover the launches that have made this year our most exciting yet. 

  • Missed a live show?

    Missed a live show?

  • Discover our bestsellers

    Discover our bestsellers

High-tech formulas for real results

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Personalise Your Routine!

Personalise Your Routine!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

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