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Sarah's Story

Why I started Pai

I created Pai for people like me; people with sensitive skin.

"Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn't contain problem ingredients brought a whole new challenge.

I'd reached a dead-end with a bathroom cabinet full of products claiming to be "hypoallergenic" and "organic", let down by their ingredient lists full of synthetics and known irritants.

I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.

Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle."

Sarah x

Sarah Brown, Founder of Pai Skincare