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Sarah Brown

Founder, CEO & CEW Board Member

Beauty
Formulation
Product Development
Business

Sarah is the founder of Pai Skincare. She built the company from her West London kitchen in 2007 after developing a chronic skin condition that no existing product could solve. A Queen's Award winner for Enterprise and an Executive Board Member of CEW UK, Sarah formulated Pai's first products herself and has led the brand's in-house lab and innovation ever since.

REN Ready Steady Glow AHA Tonic bottle next to Pai Skincare Bright Now PHA exfoliating toner showing orange liquid formulations

How M&S and REN led to Bright Now

Sarah Brown April 2nd, 2026 3 minute read

News

Close up image of two bottles of orange Pai Bright Now Exfoliating Toner, one on its side, left, and the base of the second, right

How do PHAs work? Your guide to polyhydroxy acids

Sarah Brown March 31st, 2026 4 minute read

Lab Notes

Close up of a bottle of the orange Pai Bright Now Exfoliating Toner being poured onto a reusable cotton pad

What does Niacinamide do for skin?

Sarah Brown March 31st, 2026 5 minute read

Lab Notes

Model with face partially hidden behind the Pai Skincare Bright Now exfoliating toner for sensitive skin

Discover our PHA and Rosehip exfoliating toner

Sarah Brown March 31st, 2026 4 minute read

News

Vibrant dahlia flowers in coral, red and white blooms representing natural botanical ingredients for sensitive skin care

Ingredients to avoid if you have rosacea

Sarah Brown September 26th, 2025 10 minute read

How To

Woman with sensitive skin gently cupping face with hands, showing mild redness and concerned expression

Should you use Retinol if you have sensitive skin?

Sarah Brown September 25th, 2025 6 minute read

How To

Close-up of a smiling woman's face showing natural skin with light freckles and sun spots from UV exposure

The science behind sunburn

Sarah Brown June 20th, 2025 8 minute read

Lab Notes

Smiling tween girl with headband applying golden serum from dropper bottle to her palm during skincare routine

Study shows 1 in 4 tweens use Retinol

Sarah Brown April 4th, 2025 5 minute read

News

Dark chocolate squares scattered together, showing rich brown texture and glossy surface

Does chocolate give you spots?

Sarah Brown March 7th, 2025 6 minute read

Wellbeing

Why we started Pai Mind Day

Sarah Brown July 9th, 2023 6 minute read

Wellbeing

Close-up of skin showing red, raised hives and welts characteristic of chronic urticaria with hand touching affected area

Urticaria: Your total guide to chronic hives

Sarah Brown May 6th, 2022 8 minute read

How To

Water droplets and bubbles with natural ingredients including chia seeds and coconut showing hydrating skincare elements

Is anything more hydrating than water?

Sarah Brown March 29th, 2022 4 minute read

Wellbeing

Airplane wing view from window seat showing clouds and sky during flight, illustrating travel skincare challenges

How to look after your skin before, during and after flying

Sarah Brown March 29th, 2022 8 minute read

How To

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