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Sarah Brown

Founder, CEO & CEW Board Member

Beauty
Formulation
Product Development
Business

Sarah is the founder of Pai Skincare. She built the company from her West London kitchen in 2007 after developing a chronic skin condition that no existing product could solve. A Queen's Award winner for Enterprise and an Executive Board Member of CEW UK, Sarah formulated Pai's first products herself and has led the brand's in-house lab and innovation ever since.

Vibrant dahlia flowers in coral, red and white blooms representing natural botanical ingredients for sensitive skin care

Ingredients to avoid if you have rosacea

Sarah Brown September 26th, 2025 10 minute read

How To

Woman with sensitive skin gently cupping face with hands, showing mild redness and concerned expression

Should you use Retinol if you have sensitive skin?

Sarah Brown September 25th, 2025 6 minute read

How To

Close-up of a smiling woman's face showing natural skin with light freckles and sun spots from UV exposure

The science behind sunburn

Sarah Brown June 20th, 2025 8 minute read

Lab Notes

Smiling tween girl with headband applying golden serum from dropper bottle to her palm during skincare routine

Study shows 1 in 4 tweens use Retinol

Sarah Brown April 4th, 2025 5 minute read

News

Dark chocolate squares scattered together, showing rich brown texture and glossy surface

Does chocolate give you spots?

Sarah Brown March 7th, 2025 6 minute read

Wellbeing

Why we started Pai Mind Day

Sarah Brown July 9th, 2023 6 minute read

Wellbeing

Close-up of skin showing red, raised hives and welts characteristic of chronic urticaria with hand touching affected area

Urticaria: Your total guide to chronic hives

Sarah Brown May 6th, 2022 8 minute read

How To

Water droplets and bubbles with natural ingredients including chia seeds and coconut showing hydrating skincare elements

Is anything more hydrating than water?

Sarah Brown March 29th, 2022 4 minute read

Wellbeing

Airplane wing view from window seat showing clouds and sky during flight, illustrating travel skincare challenges

How to look after your skin before, during and after flying

Sarah Brown March 29th, 2022 8 minute read

How To

Hands pulling apart a white face wipe against neutral background, demonstrating skincare routine for sensitive skin

Why face wipes are bad for sensitive skin

Sarah Brown March 7th, 2022 7 minute read

How To

White pill packet with orange blister pack containing birth control pills on pink background

How to deal with acne after coming off the pill

Sarah Brown March 7th, 2022 6 minute read

How To

Turquoise laundry basket filled with mixed dark and light colored clothes against white background

Are you allergic to your washing powder?

Sarah Brown March 1st, 2022 6 minute read

How To

Fresh rosehip berries on branches next to Pai Rosehip BioRegenerate Oil bottle with dropper showing the natural source of this facial oil

Why we'd never cold-press Rosehip Oil

Sarah Brown February 28th, 2022 8 minute read

Lab Notes

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