News
From the latest organic skincare news to industry trends and - of course - Pai updates, here’s your behind-the-scenes look at what’s new.
![Pai no retouch policy](http://www.paiskincare.com/cdn/shop/articles/model_retouching_policy_680x.jpg?v=1703247214)
Why we never retouch our images
Unfiltered, unedited and unapologetic.
![Pai Skincare B Corp Beauty Brand UK](http://www.paiskincare.com/cdn/shop/articles/Pai_Skincare_B_Corp_Beauty_Brand_UK_680x.jpg?v=1666880017)
Did you hear? We’re a Certified B Corp
We’ve joined the global movement – and you’re part of it
![Rixo London Fashion Week 2022 skincare routine](http://www.paiskincare.com/cdn/shop/articles/Rixo_London_Fashion_Week_2022_skincare_routine_680x.jpg?v=1663922150)
Behind the scenes with RIXO at London Fashion...
We talk to the founders about their SS23 collection.
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7 celebrities that love Rosehip Oil
Read more >![Pai no retouch policy](http://www.paiskincare.com/cdn/shop/articles/model_retouching_policy_375x.jpg?v=1703247214)
Why we never retouch our images
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Behind the scenes with RIXO at London Fashion...
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5 things nature is trying to tell you
Read more >![Pai Skincare B Corp Beauty Brand UK](http://www.paiskincare.com/cdn/shop/articles/Pai_Skincare_B_Corp_Beauty_Brand_UK_375x.jpg?v=1666880017)
Did you hear? We’re a Certified B Corp
Read more >![Pai Skincare in 2021](http://www.paiskincare.com/cdn/shop/articles/2022_at_pai_375x.jpg?v=1639666452)
2021 highlights: Pai’s year in review
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Why the Green Claims Code matters
Read more >![pandemic skin trends](http://www.paiskincare.com/cdn/shop/articles/lockdown_and_skin_trends_375x.jpg?v=1633959166)