Our bestselling natural glow drops are now available in three luminous shades – and there's far more to them than meets the eye. Certified organic and packed with Hyaluronic Acid and Sea Kelp, they hydrate and illuminate in one, for instantly brighter, softer skin. Here’s what you need to know…
Introducing The Impossible Glow
In 2021 we launched our first hybrid, skincare-meets-make-up product: The Impossible Glow. We took everything we’d learned from making highly effective organic skincare and channelled it into a first-of-its-kind colour product that boosted radiance from the inside and the out.
Packed with Hyaluronic Acid and Sea Kelp for hydration and enhanced with a clever, naturally-derived bronzing pigment for illumination, our glowing drops truly lived up to their name.
We loved them – and were over the moon to hear you loved them too. Rave reviews flooded in, while make-up artists were thrilled to have an all-natural, kind-to-skin formula in their kit. An instant bestseller was born, with our customisable drops becoming one of our most popular launches to date.
Sometimes more is more
Your feedback is vital, and when it came to your thoughts on the glow drops, the consensus was clear: you wanted more shades. We usually stand by the adage that less is more – but with this launch we've thrown out the rulebook.
Following on from the original Bronze shade, we set about creating two new hues: Champagne and Rose Gold. The same bestselling formula, but now in three glow-giving shades to make our drops even more versatile.
A shade more you
So which shade to pick? All three of our luminous shades suit all skin tones, so there’s no right or wrong way to glow – simply choose which shade works best for you and the result you want.
While our original Bronze shade brings a warm, sunkissed glow, Champagne is a lighter, iridescent gold – and last but not least, Rose Gold has a soft, flattering pink hue.
They’re suitable for all skin types – no matter how sensitive – but they come into their own on dull, dehydrated and lacklustre complexions thanks to those radiance-restoring actives.
The key ingredients
Our glow drops are packed with organic ingredients that nourish and hydrate as they glow. As with all Pai products, the formula is vegan, cruelty-free and certified COSMOS organic - a standard that guarantees the sustainable management and efficient use of natural resources.
These are the hero ingredients you’ll find in every single bottle of The Impossible Glow…
A sugar found naturally in the body, Hyaluronic Acid can hold between 10 and 50 times its weight in water. The result? Skin that’s hydrated, plumped and glowing.
Joining the hydration team is Sea Kelp. This all-natural powerhouse works hard to increase the smoothness and softness of the skin. It also ticks the sustainability box beautifully thanks to its negative carbon footprint, absorbing 20% more carbon dioxide than it produces.
Lemon Fruit Water
An extract from the citrus fruit amps up the glow even further. This vitamin C-rich ingredient brightens and moisturises the skin to leave it glowing and radiant.
For the final glow, we’ve added ethically-sourced Mica, a naturally-derived bronzing pigment containing particles that reflect and refract the light like a prism. It’s this ingredient that’s added in various intensities to create our different shades, and that creates that instant, pearlescent glow our drops are famous for.
How to wear it
The rules? There are none. Thanks to the reflective pigment and flexible formula, the options for experimenting are endless. Suitable for both face and body, you can play around and mix up your routine for radiant skin from top to toe.
The formula itself can be applied in a multitude of ways:
- For subtle radiance add one small drop to your daily moisturiser.
- For a more intense effect, massage a drop directly into the skin.
- Or gently dab across cheekbones as a hydrating highlighter.