About Us | Sarah Brown's Story – Why I Started Pai Skincare

Made For Sensitive Skin.
Certified Clean.
Goodness Built In™.

Our mission is to do the right thing for you and your skin. By creating products that are so natural, ethical and sustainable they have goodness built in.

“
Out of the blue, I developed urticaria and my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.

I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.

I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.

Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.

Sarah Brown

Pai Skincare Founder

Independently Certified

We are independently certified by B Lab, The Soil Association, Leaping Bunny Program and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

We're B Corp certified – which means we're part of a global movement that's committed to making business a force for good.

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Cruelty Free

Pai Skincare believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetics and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

The Soil Association

So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.

This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:

Pai products carrying the Soil Association kitemark are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.

All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.

Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.

We believe that if a product is natural, the majority of its ingredients must be from nature. Unlike many other ‘natural’ products, ours are certified to a Soil Association COSMOS Natural standard. COSMOS Natural certification means:

• No animal testing has been conducted.

• A minimum of 98% of ingredients are of natural origin.

• Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.

• No endangered plant species may be used and no GM Ingredients.

• No controversial chemicals, parabens and phthalates are in the product.

• No synthetic colours, dyes or fragrances.

The Vegan Society

We are independently accredited by the Vegan Society.

To carry this kitemark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.