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Fade Forward™ Marine Algae Dark Spot Serum for Sensitive Skin
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
  • We never retouch our models' skin.
Fade Forward™ Marine Algae Dark Spot Serum for Sensitive Skin
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
Fade Forward™ Serum
Serum Brighten

Fade Forward™ Serum

£59.00

30ml / 1.0 fl.oz

This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.

  • Vegan

  • Powered By Green Chemistry

  • Cruelty Free

  • Pai Skincare UK

    Reduces hyperpigmentation

  • Pai Skincare UK

    Brightening

  • Pai Skincare UK

    Evens skin tone

Fade Forward™ Marine Algae Dark Spot Serum for Sensitive Skin

Fade Forward™ Serum

  • Free delivery when you spend £30

  • Targets Hyperpigmentation + Dark Spots, Signs of Ageing

  • Suited To All Skin Types, Sensitive Skin

  • Key Ingredients Marine Algae, Hyaluronic Acid, Vitamin E, Stabilised Vitamin C

Why You’ll Love It

ON YOUR MARKS.

Get set. Glow. A game-changing serum that’s proven to reduce the appearance of hyperpigmentation and even out skin tone, with instantly brighter results*. Unlike exfoliating acids – which can leave skin vulnerable to irritation – Marine Algae targets the root of discolouration deep in the skin, to fade and protect against dark spots in equal measure.

A quick science lesson: you lose control of your pigmentation process as you age. Hello, age spots. But Algae is rich in phlorotannins. These kickstart the production of a protein that keeps melanin in check – fighting off dark spots at their root and helping to keep your skin even-toned long-term.

A hyperpigmentation solution for even the most hypervigilant skin.

Directions

Apply to slightly damp, cleansed skin both morning and night, before moisturiser, sunscreen or oil. For best results, use Fade Forward as part of your brightening routine alongside Light Work Cleansing Oil, Virtuous Circle Exfoliator, C-2 Believe Moisturiser (AM) and Rosehip Bioregenerate Face Oil (PM).

Recycling

We do our bit so it’s easy for you to do yours. Check out our instructions on how to recycle Pai packaging.

Full Ingredients

AQUA (water), PENTYLENE GLYCOL, CITRUS LIMON FRUIT WATER* (lemon fruit water), GLYCERIN, HEPTYL UNDECYLENATE, HYDROGENATED LECITHIN, ASCORBYL TETRAISOPALMITATE (vitamin c), HIMANTHALIA ELONGATA EXTRACT (algae), XANTHAN GUM, TOCOPHEROL* (vitamin e), ARGININE, SODIUM HYALURONATE, MAGNOLIA OFFICINALIS BARK EXTRACT (magnolia extract), SODIUM PHYTATE, ASCORBIC ACID (vitamin c), BACKHOUSIA CITRIODORA LEAF EXTRACT* (lemon myrtle), LACTIC ACID,

CITRAL (naturally occurring in essential oils / naturellement présent dans les huiles essentielles)

of total: 100% natural origin / sur total: 100% d'origine naturelle
*organic ingredient / ingrédient biologique

Provenance

Pai Skincare UK

  • Clinically proven

    to fade the appearance of hyperpigmentation**

  • 83%

    agreed it helped balance the appearance of uneven pigmentation*

  • 87%

    agreed it left skin visibly healthier with a radiant glow*

  • 82%

    agreed it visibly reduced the appearance of dark spots*

*Eight week independent consumer trial on 101 women**Clinical study on 20 subjects with dark spots over nine weeks

The Pai Ritual

Fade Forward™ Marine Algae Dark Spot Serum for Sensitive Skin

The Pai Ritual

Step One

Fade Forward™ Serum

This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
  • The Pai Ritual

    Reduces hyperpigmentation

  • The Pai Ritual

    Brightening

  • The Pai Ritual

    Evens skin tone

Step 1/4

Step 1/4

The Pai Ritual

Light Work™ Cleansing Oil

The Pai Ritual

Step Two

Light Work™ Cleansing Oil

Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
  • The Pai Ritual

    Balancing

  • The Pai Ritual

    Cleansing

  • The Pai Ritual

    Brightening

Step 2/4

Step 2/4

The Pai Ritual

Pai Labs Stabilised Vitamin C 20% Brightening Booster

The Pai Ritual

Step Three

Stabilised Vitamin C 20% Brightening Booster

A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
  • The Pai Ritual

    Protecting

  • The Pai Ritual

    Brightening

  • The Pai Ritual

    Evens skin tone

Step 3/4

Step 3/4

The Pai Ritual

British Summer Time Glow™ SPF 30 Illuminating Sunscreen

The Pai Ritual

Step Four

British Summer Time Glow™ SPF 30

Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
  • The Pai Ritual

    Protecting

  • The Pai Ritual

    Priming

  • The Pai Ritual

    Glow

Step 4/4

Step 4/4

Key Ingredients

Key Ingredients

  • Marine Algae

    Sourced from the Pink Granite Coast of Brittany, this brown Algae extract is rich in phlorotannins, which help the skin reactivate the proteins that control skin pigmentation. Meaning the fading of existing dark spots, and a more even skin tone.

  • Hyaluronic Acid

    A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water, storing it like a reservoir for the skin – giving a long-lasting, moisturising effect. Our all-natural form comes from maize.

  • Vitamin E

    This skin protectant has antioxidant and free radical-removing properties to help protect the skin against the visible signs of ageing, inflammation and sun damage.

  • Stabilised Vitamin C

    Our all-natural Vitamin C is sourced from corn and coconut. It’s oil-soluble and stabilised to ensure it’s slow-releasing, delivering radiant results right down to the last drop.

Sarah Brown, Pai Founder

"Our mission was to devise a serum that tackled existing dark spots, and kept new ones from forming. All without acids, which only scratch the surface and can disrupt the barrier. A clever blend of Algae and Vitamin C came up trumps. Together they even out your complexion, and help to keep it that way."

SARAH BROWN
FOUNDER, PAI SKINCARE

Frequently Asked Questions

Will Fade Forward make my skin sensitive to the sun?

No, this product isn't photosensitive. However, we would always recommend wearing an SPF daily as this will protect your skin from the UV rays and further protect against hyperpigmentation.

Will Fade Forward affect my tan when I go on holiday?

It will not block your skin from tanning. If your skin is exposed to UV light, the melanocytes will produce melanin for protection. This process is managed by the protein that controls the melanocytes. That is its natural function - to control the production and release of melanin to protect your skin. Age and dark spots form when the levels of the protein diminish and control of melanin production is lost.

Will Fade Forward help with post-acne scarring?

It will help protect against it, while also helping to brighten your skin. Post-acne scarring - also known as post-inflammatory hyperpigmentation - happens after a blemish has caused the skin to become inflamed. When the skin heals, it overproduces melanin, which leaves a dark spot behind. Your skin's melanocytes, which control this process, then take charge – and over time, the spot will fade. The Vitamin C in Fade Forward will help to brighten the skin gradually – and our formula's Marine Algae helps protect against further hyperpigmentation too.

Will Fade Forward get rid of my freckles?

Freckles will not be affected by Fade Forward because they are genetic.

How does Fade Forward work on my dark spots?

Unlike exfoliating acids – which can leave skin vulnerable to irritation – Marine Algae targets the root of discolouration deep in the skin, to fade the appearance of hyperpigmentation and protect against dark spots. Sourced from the Pink Granite Coast of Brittany, this brown Algae extract is rich in phlorotannins, which help the skin reactivate the proteins that control skin pigmentation.

What's the story behind the name "Fade Forward"?

Two steps forward. Over-aggressive formulas that only tackle dark spots on the surface can leave skin vulnerable to irritation and further damage. Instead, our high-tech formula is packed with actives that fade and protect in equal measure – to even out skin tone and help you glow forward with confidence.

How do I incorporate Fade Forward into my routine?

The serum can be applied morning and/or evening, after cleansing and before your moisturiser.

Can I use the Vitamin C Booster with Fade Forward?

Yes, of course! They will complement each other.

Can I use the Retinoid Booster with Fade Forward?

Yes, of course! We would recommend using Fade Forward in the morning and your Retinoid Booster in the evening. However, there's no reason why you can't use them together in the evening if you prefer.

Can Fade Forward help with my melasma?

Sometimes Melasma can be brought on by hormonal changes like pregnancy. Usually, the pigmentation starts to fade away after the hormones settle down or after the birth. However, if melasma is caused by sun damage then Fade Forward can help to reduce its appearance.

Can I use C-2 Believe with Fade Forward?

Yes, of course! They will complement each other.

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