- New
- We never retouch our models' skin.
The Impossible Tan™ Hydrating Self Tan Drops
£34.00
30ml / 1.0 fl.oz
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Vegan
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Powered By Green Chemistry
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Cruelty Free
Free full-size Feather Canyon™ Eye Cream
Our targeted eye cream for ageing, sensitive skin is free when you spend £80 until 30/03. Automatically added to your cart, no code required.
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Targets
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Suited To All Skin Types, Sensitive Skin
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Key Ingredients Biomimicking Ceramide Complex, Hyaluronic Acid, Natural DHA
Why You’ll Love It
SELF TAN MEETS SKINCARE.
Made with naturally-derived DHA, Ceramides and Hyaluronic Acid, these fully customisable tanning drops work with your skin tone to deliver a buildable, streak-free glow. No orange shift, no fuss, no irritation.
Most self tans rely on synthetic DHA and drying alcohols, which can trigger dehydration, breakouts and irritation. We took a different route: a COSMOS-certified organic DHA, bioengineered through fermentation, paired with erythrulose for a cooler, more natural colour that actually looks like sun. The dual-agent system builds multi-dimensional tone across all skin tones, not just a single shade of biscuit.
Then we built a serum around it. Oat-derived Ceramides reinforce your skin barrier. Sodium Hyaluronate draws moisture into the upper skin layers. Prebiotic Inulin supports your skin's microbiome. The result is a self tan that's clinically proven to hydrate for up to eight hours, and that 92% of trial participants said didn't irritate their skin. Dermatologist approved on sensitive skin, with a patch-test irritation score of literally zero.
No alcohol. No fragrance. No essential oils. 87% of testers agreed there was no odour while developing. If past self tans have put you off the whole category, this is the one that brings you back.
Directions
Recycling
Full Ingredients
Provenance
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92%
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80%
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88%
Key Ingredients
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Biomimicking Ceramide Complex
The glue that holds your skin together, Ceramides are essential for a healthy barrier to keep irritation at bay. This cutting-edge complex includes fatty acids from Argan, Meadowfoam, Macadamia and Shea Butter – a sophisticated blend which mimics the skin’s natural Ceramide composition for optimum strength and support.
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Hyaluronic Acid
A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water, storing it like a reservoir for the skin – giving a long-lasting, moisturising effect. Our all-natural form comes from maize.
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Natural DHA
This COSMOS-approved DHA (Dihydroxyacetone) is bioengineered from Glycerin. It interacts with amino acids in the skin's keratin layer – triggering what’s known as the Maillard reaction to produce a sunless tan, bespoke to your skin tone. We’ve combined it with DHB (Erythrulose) for a more natural-looking, even colour. No orange streaks here.
"Our world-class chemists had the seemingly impossible task to create a sunless tan that doesn’t just look good, but feeds the skin with transformative actives. Here it is: a hydrating self tan in an organic formula that’s fully customisable by you.”
SARAH BROWN
FOUNDER, PAI SKINCARE
Frequently Asked Questions
Will The Impossible Tan™ work for my skin tone?
How is The Impossible Tan™ different from The Impossible Glow™?
Is The Impossible Tan™ suitable for sensitive skin?
Is The Impossible Tan™ suitable for use during pregnancy?
How many drops of The Impossible Tan™ should I use?
Do I need to use a tanning mitt to apply The Impossible Tan™?
How often should I apply The Impossible Tan™?
How long does The Impossible Tan™ take to develop?
How long does The Impossible Tan™ last?
Can I layer The Impossible Tan™ with other skincare products?
Can I mix The Impossible Tan™ into SPF?
Do I need to wear SPF with The Impossible Tan™?
Will The Impossible Tan™ transfer onto clothes or bedding?
What should I do if I've applied too much of The Impossible Tan™?
Will The Impossible Tan™ darken any pigmentation on my face?
What are the key ingredients in The Impossible Tan™?
Is The Impossible Tan™ certified organic?
What makes The Impossible Tan™ different from other self tanners?