Nicola Sutton

Nicola Sutton was Pai's Head of Marketing (2011-2023), where she founded and built the brand's marketing and PR function from the ground up. With a BA in English Literature from the University of Sheffield, she brings editorial precision to everything from product launches to brand storytelling.

Her career spans beauty marketing and brand management, with deep expertise in the sensitive skin category. At Pai, Nicola works across product positioning, content strategy, and brand communications, and was the driving force behind the brand's inaugural Goodness Report and its Provenance sustainability certification programme.

She writes for The Pai Life on topics she knows inside out: how to build a skincare routine that works for reactive skin, what to look for (and avoid) in ingredient lists, and the science behind Pai's formulations.