Your most common skincare questions, answered by the experts
Got a burning skincare question? You're not alone. Our customer care team fields hundreds of questions every week from people trying to work out what their skin actually needs. From "Can I use rosehip oil twice a day?" to "Which moisturiser won't break me out?", we've gathered your most asked questions and put them to Kirsti and Helen, our in-house skin experts.
Here's what they had to say.
1. Can I use Rosehip Oil twice a day?
Short answer: once is enough. Our Rosehip BioRegenerate Oil is seriously concentrated. The CO2 supercritical extraction we use preserves far more active compounds than traditional cold-pressing, which means 1-3 drops in the evening delivers all the regenerative benefits your skin needs.
Apply it to clean, toned skin before bed and let those omegas and natural retinoids work their magic overnight. Using more won't make it work better. It'll just waste product.
2. Why do you only suggest cleansing in the evening? Won't it cause my skin to become more congested?
Actually, the opposite is true. Your skin is far more sophisticated than most routines give it credit for. By cleansing only in the evening, you remove makeup, SPF, pollution and the day's buildup without disrupting your skin's natural overnight repair process.
Think about it: your skin produces its own protective oils and maintains a delicate pH balance (the acid mantle). Over-cleansing strips these away, triggering your skin to either overproduce oil (hello, breakouts) or dry out completely.
Cleanse thoroughly in the evening. In the morning, a spritz of BioAffinity Tonic followed by moisturiser is all you need. Your skin stays balanced, not confused.
3. Which products should I use to treat my rosacea-prone skin?
Rosacea shows up differently for everyone. Some people get persistent redness, others deal with bumps and visible capillaries. Our rosacea skincare range works to soothe, calm, and reduce the appearance of redness without irritating your delicate skin.
Start with Instant Kalmer Ceramide Serum. The Ceramide serum calms hypersensitive, reactive skin, while natural Ceramides help strengthen the skin barrier. For daily hydration, try The Anthemis Chamomile & Rosehip Calming Cream. The chamomile contains azulene, a natural anti-inflammatory that cools flushing during flare-ups.
But here's the thing: rosacea is personal. What works brilliantly for one person might not suit another. Get in touch with our skincare experts for recommendations tailored to your specific triggers and symptoms.
4. My skin is dry in some areas and oily in others. How do I know which moisturiser to use?
Welcome to the combination skin club. The trick isn't finding one perfect moisturiser. It's learning to read what your skin needs day by day. Weather, hormones, stress, even what you ate last night can shift the balance.
Start light with Zinc & Hyaluronic Mattifying Face Moisturiser. Our best daily mattifying moisturiser for oily, combination and blemish prone skin. If your dry patches need more, layer a drop of facial oil just on those areas. Build your routine around hydrating basics: a gentle cleanser, facial oil in the evening, plus a weekly mask and exfoliator.
Still not quite right? That's what our skin experts are for. They can help you nail down the perfect combination for your combination skin.
5. I am pregnant. Which products can I use?
First, the completely safe options. These are free from essential oils and perfect for your entire pregnancy:
Rosehip BioRegenerate Oil (brilliant for preventing stretch marks too)
The Gemini Instant Hydration Duo for stretch mark prevention
All other Pai products contain minimal concentrations of essential oils and are safe to use during your second and third trimesters. We keep essential oil levels deliberately low, so even our "active" products are gentler than most brands' sensitive ranges.
Not sure? Check with your midwife or doctor. Every pregnancy is different.
6. When should I use a serum?
Serums are targeted treatments. They're not daily essentials for everyone, but when you need them, they're game-changers.
Take our All Becomes Clear BHA Exfoliant. A naturally potent Salicylic Acid booster to clarify oily, congested and blemish-prone skin. Or Instant Kalmer Ceramide Serum for reactive, angry skin.
Use them as an intensive treatment: apply after cleansing and toning for 3-4 consecutive nights, then leave your skin alone. No oil, no moisturiser on top. Let the actives penetrate properly. Once the immediate concern calms down, you can use them for maintenance, either as a spot treatment under moisturiser or whenever you feel a flare-up coming.
Helen's top tip:
It's easy to understand why those with sensitive skin might avoid exfoliating, but our Resurrection Girl PHA & BHA Liquid Exfoliant can be used on the most delicate complexions. This ultra-gentle formula polishes the skin, leaving a healthy glow in its wake.
Kirsti's top tip:
Cleansing is an essential building block of any skincare routine regardless of type or concerns. Getting it wrong can lead to dryness, over-secretion of the oil glands, congestion and even breakouts. Our Middlemist Seven Camellia & Rose Gentle Cream Cleanser has been formulated to effectively dissolve impurities and makeup, keeping your skin free from congestion, perfectly clean, hydrated and balanced.
Still have questions? Our skin experts are here to help. Drop us an email, give us a call, or chat with us on the website.
