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Caroline Ferry

Freelance Journalist & Copywriter

Caroline Ferry is a fashion and beauty editor whose work has appeared in ELLE, Harper's Bazaar, Good Housekeeping, Women's Health, Refinery29 and the Evening Standard. A former Senior Content Editor at ASOS, she has been writing for Pai since 2018, covering everything from ingredient science and formulation deep-dives to the stories behind new product launches.

Pai Skincare Rosehip BioRegenerate Oil, serum bottle, and jade gua sha tool displayed with festive red botanical gift box against warm bokeh lights

The best sensitive skincare gift ideas 2026

Caroline Ferry March 1st, 2026 5 minute read

News

Smiling woman with freckled skin applying natural self tan drops to her face in warm golden lighting

Our first natural self tan for sensitive skin

Caroline Ferry April 16th, 2025 5 minute read

News

Pai Skincare ceramide body care collection with four green and white tubes arranged beside a round gold mirror reflecting a woman's shoulder

Transform your skin with Ceramide-powered body care

Caroline Ferry March 4th, 2025 6 minute read

News

Three Pai Skincare products arranged on white surface with natural shadows - white tube, golden yellow Rosehip BioRegenerate Oil serum, and white spray bottle for sensitive skin care

Why ceramides are game-changers for sensitive skin

Caroline Ferry March 4th, 2025 9 minute read

Lab Notes

Hands applying golden facial oil from amber glass bottle with dropper onto chest, gentle skincare routine for sensitive skin

The ultimate retinoid for sensitive skin

Caroline Ferry February 26th, 2025 7 minute read

Lab Notes

Pai Skincare spring gift set with Rosehip BioRegenerate Oil and Instant Calm Redness Serum displayed on gingham fabric with tea and flowers

Our spring skincare gift set is here

Caroline Ferry February 24th, 2025 6 minute read

News

Pai Skincare Partners in Calm collection displayed on marble surface featuring cleanser, serum, moisturizer and gift set for sensitive skin

Partners In Calm: Step inside your comfort zone

Caroline Ferry January 7th, 2025 6 minute read

News

Pai Anthemis Anti-Redness Serum bottle on marble surface with yellow wildflowers and lit candle creating a calming skincare routine scene

Skin feeling ultra-sensitive right now? This is why

Caroline Ferry January 7th, 2025 7 minute read

Wellbeing

Close-up of fingers gently touching dewy, hydrated skin on forehead showing healthy natural glow

7 new year’s resolutions for happier skin

Caroline Ferry December 23rd, 2024 9 minute read

Wellbeing

Pai Skincare The Anthemis moisturiser pump bottle against soft yellow floral background, ideal face cream for sensitive skin

Discover our #1 face cream for sensitive skin

Caroline Ferry December 10th, 2024 6 minute read

News

Close-up of fingers gently touching facial skin, showing natural skin texture and pores typical of teenage complexion

6 things every teenager should know about their skin

Caroline Ferry December 1st, 2024 6 minute read

How To

White skincare serum with ectoin ingredient label showing age confidence and skin protection benefits

Ingredient spotlight: Ectoin

Caroline Ferry October 16th, 2024 6 minute read

Lab Notes

Teen applying facial serum to cheek with fingertip, showing healthy glowing skin and natural skincare routine

The best skincare routine for teens

Caroline Ferry October 3rd, 2024 7 minute read

How To

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