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Caroline Ferry

Freelance Journalist & Copywriter

Caroline Ferry is a fashion and beauty editor whose work has appeared in ELLE, Harper's Bazaar, Good Housekeeping, Women's Health, Refinery29 and the Evening Standard. A former Senior Content Editor at ASOS, she has been writing for Pai since 2018, covering everything from ingredient science and formulation deep-dives to the stories behind new product launches.

Collection of Pai skincare products arranged on soft grey fabric including cleansers, serums and moisturisers for tired-looking skin

Tired of looking tired? You're not alone

Caroline Ferry September 2nd, 2024 7 minute read

Wellbeing

Hand reaching for three amber glass Pai skincare booster serums with dropper caps on wooden surface

Start using actives with our Booster Kit

Caroline Ferry August 6th, 2024 6 minute read

News

Woman applying Pai Rosehip BioRegenerate Oil with dropper pipette for natural anti-aging skincare

Smooth and relax expression lines, naturally

Caroline Ferry August 6th, 2024 5 minute read

News

Hand selecting Rosehip BioRegenerate Oil from red leather Pai discovery set on marble bathroom counter with brass taps

Try before you Pai with our discovery set

Caroline Ferry July 2nd, 2024 7 minute read

News

Woman with curly hair smiling joyfully while holding Pai SPF 30 sensitive sunscreen against blue sky background

Sensitive sunscreen’s had a glow-up

Caroline Ferry May 13th, 2024 5 minute read

News

Woman holding Pai Skincare Fade Forward serum bottle against her neck, showing the lightweight liquid foundation product for sensitive skin

The making of Fade Forward

Caroline Ferry March 12th, 2024 6 minute read

Lab Notes

Pai Fade Forward serum bottle with pump dispenser on orange background next to wooden dominoes, targeting dark spots and hyperpigmentation

Target dark spots with Fade Forward

Caroline Ferry March 12th, 2024 6 minute read

News

Close-up of a smiling woman with natural freckles and radiant skin showing healthy complexion and natural beauty

The sensitive skin guide to hyperpigmentation

Caroline Ferry March 12th, 2024 7 minute read

How To

Hand holding Pai Rosehip BioRegenerate Oil bottle with dropper, showing the amber-colored facial oil for anti-aging skincare

7 celebrities who love Rosehip Oil

Caroline Ferry January 12th, 2024 6 minute read

News

Lab technician in white coat working with brown glass bottles and scientific equipment in sterile laboratory setting

Should kids be using actives?

Caroline Ferry January 1st, 2024 6 minute read

How To

Close-up of woman's genuine smile showing natural skin texture with visible pores and authentic glow

Why we never retouch our images

Caroline Ferry December 22nd, 2023 4 minute read

News

Pai Rosehip BioRegenerate Oil bottle with white pump dispenser nestled in sustainable kraft paper packaging

How Rosehip Oil became a skincare must-have

Caroline Ferry December 19th, 2023 7 minute read

Lab Notes

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