Skincare that puts sensitive skin first
Watch Sarah's story
After years of battling her own skin condition, chronic urticaria, Sarah created Pai – to help others with sensitivity take back control and restore their skin confidence. Watch to find out more...
Labels you can trust
Sensitive skin decoded
What is sensitive skin?
Sensitive skin symptoms range from redness and tightness to rashes, itching and prickling, burning sensations. But while you may think you’re the sensitive type, you could be mistaken – and we’re here to help you understand why.
Sensitive vs sensitised skin
Sensitive skin is usually genetic, and may be linked to conditions like eczema, urticaria or rosacea. It’s characterised by thin, weak skin, with blood vessels which are nearer the surface – making it vulnerable to irritation and prone to blotchiness and blushing. Easily triggered by stress, illness and even food, you might find you’re affected by asthma and allergies too. Sensitive skin conditions can rarely be ‘fixed’, but they can be well managed with the right skincare and support.
Sensitised skin, meanwhile, is far more common (90% of cases). Caused by external factors such as the environment or even a skincare product, it can be triggered in any skin type and means the skin’s natural defences have been physically damaged. The good news? Sensitised skin is simple to solve, once you eliminate the cause.
How to calm sensitive & sensitised skin
So what next? Both sensitive and sensitised skin need gentle encouragement to help repair the skin barrier, build its strength up and boost resilience – all while keeping it well protected and hydrated to ward off further damage. And that’s where we come in.
"Certified organic ingredients had a transformative impact on my skin."
But we don't stop there. We know that tackling skin sensitivity takes a little trial and error – that's why we offer free 90-day returns, no questions asked.