Results-driven
skincare that really cares

Most sensitive skincare has one goal: to be gentle. But we set the bar far higher. We believe it should not only be effective, but a joy to use, too. So here’s our edit of the ultra-kind formulas that go the extra mile, to give even the fussiest skin the results – and the comfort – it deserves. 

Put the ‘care’ into sensitive skincare
Middlemist Seven™ Cleanser

Middlemist Seven™ Cleanser

A gentle giant of a cleanser

This creamy cleanser is like a cuddle for stressed-out skin. It gives more than it takes, always leaving skin in better nick than it found it. 

  • A trio of oils lift away dirt and make-up 
  • Rich in omegas to keep skin supple 
  • Soft dual-sided organic cloth gently polishes
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Put the ‘care’ into sensitive skincare
The Anthemis™ Soothing Moisturiser

The Anthemis™
Soothing Moisturiser

A life-changing moisturiser

Our bestselling face cream is a little bottle of calm that helps to quieten the noise in reactive, hypersensitive skin – inside and out. 

  • 97% said it helped soothe dry skin*
  • Delivers 24 hour hydration and calm in one
  • Light and silky texture sinks into the skin 

*Based on a four week independent consumer trial on 112 subjects with sensitive skin

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Put the ‘care’ into sensitive skincare
Bonne Nuit™ Night Cream

Bonne Nuit™
Night Cream

Next level beauty sleep, bottled 

An overnight dream cream. Carefully crafted to help reduce those restless nights that fast-track premature ageing, while plumping the skin so you wake looking as fresh as you feel. 

  • A rich, cushioning cream 
  • Enhances beauty sleep for rest and rejuvenation 
  • Wrapped in a relaxing, sensitively-blended scent
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Put the ‘care’ into sensitive skincare
Rosehip Bioregenerate™ Rejuvenating Overnight Oil

Rosehip Bioregenerate™ Rejuvenating Overnight Oil

The bathroom cabinet staple

Our cult Rosehip Oil is the powerhouse to turn to when your skin needs a rapid boost. It deeply nourishes and locks in moisture to leave skin soft, smooth and radiant. 

  • Proven to brighten, smooth and seal in moisture*
  • Over 1800 five star reviews
  • Expertly extracted for maximum potency

*4 week independent consumer trial of 97 women

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Put the ‘care’ into sensitive skincare
Fade Forward™ Dark Spot Serum

Fade Forward™
Dark Spot Serum

A game-changing serum

Think of this daily Vitamin C serum as a bodyguard for your skin. It helps even out skin tone while helping to keep new dark spots from forming – without exfoliating acids, which can leave skin vulnerable to irritation. 

  • Clinically proven to fade the appearance of hyperpigmentation*
  • Proven to instantly brighten**
  • Leaves skin visibly healthier with a radiant glow**

*Clinical study on 20 subjects over nine weeks

**Eight week independent consumer trial on 101 women

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Put the ‘care’ into sensitive skincare

See and feel the difference 

It’s as simple as that. It starts with innovative, organic products that do good by your skin. And then the goodness grows.

Because doing good is what we’re about. It's even how we found our name – 'pai' means 'goodness' in Maori – and it's one we like to live up to. 


That means making sure that every piece of Pai, from the products we make to the way we put them to the test, has a positive impact. On you, your skin, and the planet. 

Put the ‘care’ into sensitive skincare
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Personalise Your Routine!

Personalise Your Routine!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

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