Meg Lucas

Meg Lucas is a London-based copywriter and content strategist who has spent over 12 years writing for some of the world's most recognised beauty brands, including Pai Skincare, REN Skincare, Guerlain, Burt's Bees, Nivea, Cult Beauty, John Lewis, and Unilever.

She holds a BA (First Class) and MA in English Literature, and specialises in translating complex skincare science into clear, evidence-based content that people actually want to read. Her work spans editorial, product copy, brand voice development, campaigns, and content strategy.

Meg started in the beauty industry through her blog Lips So Facto, which was featured by Vogue, The Guardian, The Times, and InStyle. At Pai, she works closely with the formulation and marketing teams to ensure every blog post is grounded in real ingredient science and reflects the brand's commitment to transparency and clinical rigour.